Yesterday at Cannes Lions International Festival of Creativity, our own Amy Tunick moderated a conversation about the future of brand storytelling at the Brand Innovators panel with two incredible marketing leaders! Alyson Griffin of State Farm and Chaucer Barnes of Translation are both known for developing authentic, culturally relevant creative that reaches and resonates with Gen Z. And everyone agreed that this elusive ad-skipping, cord-cutting audience is most attentive at the movies!
National CineMedia (NCM)’s Post
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In an era where attention is fleeting, compelling narratives have the power to captivate and compel audiences like never before. Brands that master the art of storytelling can create emotional connections that transcend fleeting moments of attention, fostering loyalty and advocacy in an otherwise transient landscape. By weaving narratives that resonate with their audience’s values, aspirations, and pain points, brands can transform passive observers into active participants in their story. You need basic elements: A character, a problem, some pain, and a vision for a better world.
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Put in 4 words, “Authenticity over Melodramatic displays” is what brands need to stand out and make emotional connections that communicate sincerity, genuineness, and care to consumers. This will in turn foster trust and loyalty that engender more patronage. “Quiet Storytelling” as Ludovica Damonte from The Secret Little Agency described it, is one way to do this. Learn more about that from her article below: https://lnkd.in/dgRNTa82
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I believe in utilizing every available tool- learn it so you know how and when to use it. Whether it displaces jobs or generate brand new ones- I truly can’t comment. But historically, innovations like booking engines and streaming platforms were predicted to disrupt industries, but instead, they spurred growth. As more people travel and seek entertainment or educational content, adapting to new tools becomes paramount. Embrace learning and utilization, but always understand your purpose. Purpose-driven actions lead to effective strategies and informed tool selection. These sentiments reflect my personal beliefs.
Manjarie Tissera, Deputy Chairman of Juniper Group, emphasises the importance of authenticity and individuality in content creation, cautioning against blindly following trends set by other brands. Manjarie was among the panellists that contributed to a discussion on ‘Defining your brand’s unique positioning through storytelling' a segment which was part of Echelon’s 'She Slays'. Watch the full discussion here: https://lnkd.in/guEEidsB
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BrandStorytelling and Untold Storytelling are proud to present Perspectives: Exploring Roles in Brand Storytelling. This series explores the wide variety of origins, paths, and professional designations of the brand storytellers responsible for some of your favorite brand-funded content and entertainment. Series host Braden Dragomir delves deep with guests to better understand what informs their philosophy around great storytelling, and how that philosophy is upheld and infused in the work that they produce. Hear from directors, producers, and distributors about what goes into telling great stories with brands: . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedfundedcontent #entertainment #entertainmentmarketing #advertising #storytelling #film #filmfestival #brandfilm #brandfundedfilm Brendan Gaul #brandentertainment #brandedentertainment
Impacting Audience Perception with Brand Stories | Perspectives
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Media Graduate 🥇 | Digital Creator | Social Media | Influencers - Celebrities Management | PR | QAP Admin
A symbiotic relationship between the personality and the marketing team, where authenticity meets innovation. From leveraging social media to orchestrating impactful campaigns, the world of celebrity management is a testament to the power of storytelling and the magic of strategic branding. It's not just about fame; it's about crafting an enduring legacy. #celebritiesmanagement
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The Dos and Don'ts of Creating Authentic Brand Films https://lnkd.in/g76WfGbz Explore the art of crafting authentic brand films with our guide - uncover essential dos and don'ts to captivate your audience.
The Dos and Don'ts of Creating Authentic Brand Films
liberalarts.productions
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Filmmaker - Director, Creative Producer & Consultant. Also, I am whatever #MeriTeam needs me to be.#TeamEvolution #LiberalArtsProductions
The Dos and Don'ts of Creating Authentic Brand Films https://lnkd.in/gg4m7XsF Explore the art of crafting authentic brand films with our guide - uncover essential dos and don'ts to captivate your audience.
The Dos and Don'ts of Creating Authentic Brand Films https://lnkd.in/g76WfGbz Explore the art of crafting authentic brand films with our guide - uncover essential dos and don'ts to captivate your audience.
The Dos and Don'ts of Creating Authentic Brand Films
liberalarts.productions
-
👉 Embark on a transformative journey of trust-building through the power of authenticity! 👉 From weaving honest narratives that resonate with genuine experiences to choosing visuals reflecting real moments and emotions, let's foster a culture of transparency in our brand communications. 👉 Connect with your audience through shared vulnerabilities and build a strong foundation of trust. 👉 Save this post and stay tuned for more insights! . . . . #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingexpert #digitalmarketingservices #digitalmarketingtools #digitalmarketingcompany #digitalmarketingsolutions #contentwriting #contentwritingtips #contentwritingskills #contentwritingexpert
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👉 Embark on a transformative journey of trust-building through the power of authenticity! 👉 From weaving honest narratives that resonate with genuine experiences to choosing visuals reflecting real moments and emotions, let's foster a culture of transparency in our brand communications. 👉 Connect with your audience through shared vulnerabilities and build a strong foundation of trust. 👉 Save this post and stay tuned for more insights! . . . . #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingexpert #digitalmarketingservices #digitalmarketingtools #digitalmarketingcompany #digitalmarketingsolutions #contentwriting #contentwritingtips #contentwritingskills #contentwritingexpert
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