Known

In a recent LinkedIn article, our CTO, Nathan Hugenberger, revealed that Known's Media Opportunity Analysis identified a staggering $150 million in inefficiencies in new client media plans. This eye-opening figure highlights a critical point: even with their best efforts, organizations often miss significant opportunities to improve their ROAS. Why does this happen? In this article, Nathan explores the underlying reasons—technical complexities, agency incentives, human motivations, and inherent imbalances—that contribute to these missed opportunities. He also offers insights on how our Media Opportunity Analysis can uncover actionable improvements to elevate your marketing performance. Dive in to learn how you can tap into hidden potential and achieve outstanding results.

In a recent LinkedIn article, our CTO, Nathan Hugenberger, revealed that Known's Media Opportunity Analysis identified a staggering $150 million in inefficiencies in new client media plans. This eye-opening figure highlights a critical point: even with their best efforts, organizations often miss significant opportunities to improve their ROAS. Why does this happen? In this article, Nathan explores the underlying reasons—technical complexities, agency incentives, human motivations, and inherent imbalances—that contribute to these missed opportunities. He also offers insights on how our Media Opportunity Analysis can uncover actionable improvements to elevate your marketing performance. Dive in to learn how you can tap into hidden potential and achieve outstanding results. #media #ROAS #getacoach #known

In a recent LinkedIn article, our CTO, Nathan Hugenberger, revealed that Known's Media Opportunity Analysis identified a staggering $150 million in inefficiencies in new client media plans. This eye-opening figure highlights a critical point: even with their best efforts, organizations often miss significant opportunities to improve their ROAS. Why does this happen? In this article, Nathan explores the underlying reasons—technical complexities, agency incentives, human motivations, and inherent imbalances—that contribute to these missed opportunities. He also offers insights on how our Media Opportunity Analysis can uncover actionable improvements to elevate your marketing performance. Dive in to learn how you can tap into hidden potential and achieve outstanding results. #media #marketingperformance #ROAS #mediaopportunityanalysis

Why has Ad Age named Known its “Data & Insights Agency of the Year” for the past two years? Because our Science & Strategy teams create an unfair advantage for clients, through actionable segmentation, causal modeling, rapid message testing, GTM strategy and so much more.

Here’s to many more birthdays to come for our Skeptic AI programs! Reach out to Hello@known.is to optimize your company’s media budgets with Known’s AI.

Our client Top of the Rock’s latest attraction, The Beam, is soaring over New York and right into the New York Times. Tap the link to read all about what you can expect from a trip out on The Beam, and we’ll see you at the Top! https://nyti.ms/4eTNpZY

We’re proud to congratulate Known President, Ross Martin, on being named Vice Chair of The 2025 Advertising Hall of Fame.

A huge, well-deserved congrats to Sherrie Rollins Westin on being named CEO of Sesame Workshop. As a longtime client and true advocate for children throughout the world, we couldn’t be more thrilled and hopeful for our future. Cheers to Sherrie!

Shake Shack teamed up with Known’s Reddit-savvy gen AI chatbot, The Big Lebotski, smashing the benchmark by 31% and blowing past Sunday sales records. Find out how in ADWEEK: https://lnkd.in/g8nmVqBv

Known is thrilled to see our award-winning work in support of “The Beam” for Top of the Rock at Rockefeller Center featured in the latest Compiled. Check out how we brought this popular interactive experience to life. https://lnkd.in/gBJgbhpX