Cannes Lions International Festival of Creativity 2024 was an amazing week where we showed the power of #MWTogether. The week was full of incredible wins, the result of months of hard work and collaboration with our clients and across our network. There were so many moments of immense pride. Our screening of “The Final Copy of Ilon Specht,” which we created in partnership with L'Oréal Paris, TRAVERSE32 – directed by the brilliant Ben Proudfoot of Breakwater Studios, that celebrates the extraordinary story of courage, creativity and conviction of the life of Ilon Specht the talent behind L’Oréal Paris’ iconic tagline, “Because I’m Worth It,” counts among those moments. Thank you to everyone across our global network for you talent, drive, tenacity and creativity. Thank you to our clients. And thank you to Cannes Lions 2024 for inspiring our creative community every year with this remarkable event. #McCannWorldgroup #CannesLions2024 #TruthWellTold
About us
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is the irrefutable leader in the business of creativity. The company is united across 100+ countries by a single mission: To help brands earn a meaningful role in people's lives. By developing a deep strategic understanding of our clients’ businesses and their consumers, we create evocative and effective brand communications. It’s powerful and innovative creativity that helps marketers grow their brands and businesses…and it’s what we are committed to achieving every day, everywhere, and for every client. Worldgroup today spans— and integrates— a broad range of global practices including: • McCann (advertising) • MRM (digital marketing/relationship management) • Momentum Worldwide (sponsorship & experiential) • McCann Health (professional/dtc communications) • CRAFT (global production) • UM (media management) • Weber Shandwick (public relations) • FutureBrand (consulting/design)
- Website
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http://www.mccannworldgroup.com/
External link for McCann Worldgroup
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Marketing, Advertising, Digital Marketing, CRM, Relationship Marketing, Public Relations, Communications, Event Marketing, Brand Development, Media Planning & Buying, Healthcare Communications, and Promotion
Locations
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Primary
622 Third Ave
New York, NY 10017, US
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28th St
Taguig City, National Capital Region, PH
Employees at McCann Worldgroup
Updates
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We are honored to announce that McCann Worldgroup has been named New York Festivals’s 2024 Network of the Year! We’d also like to congratulate our friends at Interpublic Group (IPG) who took home the Holding Company of the Year award. A huge thank you goes out to our colleagues and clients– we couldn’t have done this without you. Read more here: https://lnkd.in/ejuTUQbr #McCannWorldgroup #TruthWellTold
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Last week, we celebrated the life and legacy of Ilon Specht, the radical creative genius behind L’Oréal Paris’ iconic tagline, "Because I'm Worth It." This groundbreaking idea, crafted in 1973 when Ilon was a young copywriter at McCann New York, not only revolutionized advertising in the beauty category but also became a powerful feminist statement. We paid tribute to Ilon by sharing a moving documentary by two-time Academy Award® winner Ben Proudfoot, “The Final Copy of Ilon Specht” and heard more of Ilon’s story from those who knew her best, including her children, Alison Case and Brady Case, as well as her family, friends and former colleagues. Thank you to The Paley Center for Media and She Runs It for participating in this very special event, and to Ilon’s family and everyone who joined us, took part in the discussion, and helped make this such a memorable night.
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We are delighted to welcome Carter Chow back to McCann Worldgroup Greater China, returning as our new Chief Executive Officer. Ghassan Harfouche, our President of McCann Worldgroup APMENA, said: “I am delighted that Carter is returning to us to take up the reins of our Greater China operations. Carter brings a unique blend of leadership, strategic vision, and a deep understanding of the Chinese market, with a proven track record of success. This makes him the ideal candidate to lead our operations in one of the most dynamic and important regions globally.” Read more about Carter’s appointment here: https://lnkd.in/euZkb75A #McCannWorldgroup #TruthWellTold
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We hope everyone will join us in saying a huge congrats to our very own Singleton Beato, Global EVP, Chief Diversity, Equity, and Inclusion Officer – she has been named to Campaign US’s prestigious 40 Over 40 list! This award recognizes that she has “continued to push for equity to make the industry better in the face of considerable challenges.” We wholeheartedly agree. Thank you for the impact you have made on all of us, Singleton. Read the full story here: https://lnkd.in/ebdMj48k #McCannWorldgroup #TruthWellTold
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Association of National Advertisers (ANA) Magazine tells the full story on how, in collaboration with our client Grupo Bimbo, we leveraged AI to produce 42,000 unique posters for over 8,000 Mexican street chefs, helping them compete successfully against the fast-food behemoths that were, well, eating their lunch during the Covid-19 pandemic. "The Greatest Guide," a platform featuring a digital map and print guide created by Grupo Bakeries using generative AI, blends Mexico's history of sign painting and street food. The guide includes more than 8,400 independent street food vendors in Mexico that use Grupo Bimbo buns to create inventive hamburgers and hot dogs. Producing the guide has paid off nicely for Grupo Bimbo, generating a 23 percent boost in sales in 2023 among participating locations — compared to a 10 percent goal for sales. Read the full article here: https://lnkd.in/eGqkCysE #McCannWorldgroup #TruthWellTold
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76% of Asians believe their societies are better equipped to handle the stresses of modern life than Western ones. This is just one of the many interesting insights unveiled at Cannes Lions International Festival of Creativity, where we presented a preview of our “Truth About Ascending Asia” research we have been focused on this year. In an exclusive interview with Campaign Asia-Pacific, Shilpa Sinha, Chief Strategy Officer for McCann Worldgroup APAC, unpacks what we can learn from this important report. Read the article, and watch the video here: https://lnkd.in/eABKYSfH #McCannWorldgroup #TruthWellTold
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Thank you to Campaign UK for highlighting the Cannes Lions International Festival of Creativity award success of our McCann UK colleagues – in particular McCann London. In their words, “McCann was the most successful UK agency at turning its Cannes Lions nominations into gold or Grand Prix awards, topping several categories this year.” It’s always an honor to win at Cannes, and we have our clients to thank for that. Without them, we would not be able to practice the radical creativity and truth-telling that is so central to our mission at McCann Worldgroup. #McCannWorldgroup #TruthWellTold Javier Campopiano
We're delighted that McCann has been named as the most successful UK agency at turning its Cannes Lions nominations into gold or Grand Prix awards, topping several categories this year. Although UK agencies overall were awarded 37% fewer golds or Grands Prix compared with 2023, as Polly McMorrow, chief executive at McCann London, reflected: “This year we witnessed never-seen-before wins from countries such as Iceland who won their first ever Lion for Olgerdin and Kazakhstan who won their first gold, for a powerful domestic violence campaign." Read more in Campaign UK: https://lnkd.in/eE4XJi8t
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In his article in ADWEEK today, our Global Chief Creative Officer Javier Campopiano says, “I have learned more about the power of an idea from the comments of random people hanging in the Palais or connecting with others over casual lunches than from anything that can be read or discussed online.” Find more of his insight and inspiration in the full article here: https://lnkd.in/eU-dqtAT #McCannWorldgroup #TruthWellTold
The Real Reason We Go to Cannes
adweek.com
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Our Global Chief Strategy Officer, and Cannes Lions International Festival of Creativity 2024 Creative Effectiveness Jury President, Harjot Singh, joined WARC’s Amy Rodgers and The Coca-Cola Company’s Islam ElDessouky this week on The Warc Podcast. They discussed the themes of this year’s winning campaigns from the Creative Effectiveness Lions category and shared insights from the jury room. Give the podcast a listen here: Apple: https://lnkd.in/e-jMTDGS Spotify: https://lnkd.in/eswVjVAe
The WARC Podcast: Creative Effectiveness judging at Cannes Lions 2024: The inside story on Apple Podcasts
podcasts.apple.com