Polly McMorrow

Two of the largest #retailmedia players are now reaping the Attention 👁️👁️Advantage of #directmail as part of their offsite options for CPG clients. Come and join this fantastic webinar with JICMAIL to understand why …

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“In another economically challenging year, a people-centred focus must be a priority for brand strategy and business growth,” Dentsu UK & Ireland CEO, Angela Tangas said. Seems I'm not alone in my thinking that we need to put people right at the heart of our business growth strategies... You can read more here: https://lnkd.in/e22FWVjr I was all over this - was completely in line with my thinking and values. The importance of authenticity, social equality and the need for purpose at least alongside profit - maybe I was born too soon?! #genz #humancentricmarketing #peoplefirst #marketing #purpose #brand #brandstrategy #marketingstrategy #socialequality

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Brands and Prof G Jon Evans spent some quality time with Prof G, and it was a good show. Scott is entertaining, smart, and pulls no punches when conveying his beliefs, especially regarding social media. He clearly believes in brands- he’s a brand himself, values the importance of storytelling, and understands that products and experience are key to brand success. He challenges that brand advertising is how to build brands in 2024 because people have better ways of getting information. He doesn’t acknowledge that advertising has helped many brands grow in many categories. For many others, it has transformed their businesses. He also doesn’t get that the big agencies do far more today than make ads- he’s stuck in Don Draper’s Mad Ave. Those points aside, he’s a compelling listen. It’s just that brands aren’t dead—far from it.

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Executive Director Nick Blythe features in PRWeek to discuss the key areas of investment for PR companies as part of the annual PR Week Top 150 consultancies report, which BLUE has featured in for the past eight years.     Nick comments on the need for organisation to effectively position themselves on the right side of the sustainability debate, particularly in markets that are experiencing such dynamic change.    Nick said: "The specialist marine and renewable energy sectors are being driven by the drive for decarbonisation and sustainability…more and more organisations are now recognising the importance of investing in their brands to stand out, influence, protect reputation and effectively manage this change.  That’s why we’re investing in a properly integrated approach to ensure that we have as much control as possible over our clients’ brands and that they are effectively represented at every touchpoint.”    https://lnkd.in/ezPuD5TJ   #MaritimePR #RenewableEnergyPR #PRWeek #Top150 

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Today's Q1 2024 @IPA Bellwether report showcases a resilient UK marketing landscape, with events and experiences remaining the standout performers with a record expansion. This resilience demonstrates businesses' strong desire to connect with customers, recognising the power of experiences to enable them to achieve this, as well as being a powerful tool to drive their bottom line. Long-term brand building should remain at the forefront amid rising promotional spending. Aligning brand experiences across the different touchpoints with core values and harnessing authentic content created from experiences fosters trust and engagement, and is crucial for navigating the dynamic marketing environment. Read the full report here: https://lnkd.in/eGTDPyN4 #ImaginationGLBL #IPABellwether #UKmarketing #brandexperience #experientialagency #creativeagency

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The importance of decarbonising the media supply chain is reaching an all-time high: https://lnkd.in/erT35dfr #marketing #advertising #ads #adtech #sustainability #emissions

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Today's all-new Cog Blog is unusual. First it comes from two of us, myself and Nick Manning (ex Manning Gottlieb, OMD and Ebiquity). Second it's got a point to it. We are seriously worried about the threat from various quarters to the craft of advertising (creative and media) and the failure of our industry's biggest players to face up to the challenges we all face. Indeed, we suggest many are part of the problem. We've decided to do something about it and we would like as many who share our concern to join us. At the moment we are at a planning stage (as we explain in the post); how far we take this does depend on the level of support our ideas generate. We urge you to read the post; and if what we're suggesting resonates with you then let us know. Talk about it, comment, share as widely as you can. We hope this will be the start of something.

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Brian Jacobs and I tend to write and talk about the same themes, so we thought it might be good to convene like-minded people to share ideas about how we Make Advertising Great Again (without the red baseball caps). We all know what the issues are so we don't need to elaborate, but we would like to discuss practical solutions. Read Brian's blog and if you're interested in being part of the discussion, our contact details are therein.

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🤔 How can agencies adapt to serve the changing role of CMO? Our Senior Provocation Partner Wander Bruijel joined the debate on The Drum to share his views on the matter. He argues that, whilst CMO’s are being propelled to the centre of organisations (or even out of them), there is a danger this will shift their focus to the short-term. Although agencies need to support CMO's in delivering the short-term, he thinks agencies should aim to challenge them to keep their heads out of the weeds. Read more through the link below. ⬇ #bornugly #thedrum #cmo

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Despite their competitors, TV and film still hold plenty of sway when it comes to effective #advertising. Check out four of the key benefits here, and head to the link below to read James' detailed insights 👇 https://lnkd.in/e8mXirDu

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What is Mantis from Reach plc and Reach Solutions? Can it help your marketing? (I hear you ask 🤔) PM me to learn more.... #digitalmarketing #reachsolutions

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"Loneliness is one of the most pressing health threats of our time and yet we’re not talking about it." Our creative director Ben Clare spoke to LBBonline - Little Black Book about how our Social60 campaign with Wayside Chapel is using social media to make us less lonely, and the unique challenges that came with such an approach. Read the full story here: https://lnkd.in/guBeZBD4

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Another month, another batch of rich, culturally relevant insights for brands from DRUM. This time from our Strategy Director Adam Wyatt on all things AI, entertainment and a renaissance in analogue formats... 👇👇👇 #brandsinculture #brandpartnerships #media #advertising #genai #music #brandedcontent #entertainment #culturalinsights #brandstrategy

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Thank you LBB (Little Black Book) for asking our MD Claire Lambell to comment on the latest IPA (Institute of Practitioners in Advertising) Bellwether Report:   "Cautious optimism still seems to be the name of the game. It’s encouraging to see confidence returning to the market, with total marketing budgets seeing the second-strongest upturn since Q2 2022. Some positive news on inflation will help consumer pockets, and a summer of sport gives us all something to look forward to, but we’re also well aware of wider geopolitical uncertainties which seem to be constantly on the horizon. We’re certainly advising clients to hold their nerve.   I am concerned that there seems to be a tendency towards short term, tactical / promotional spend, but I’m not surprised to see many observations in the comments section around AI. We’re big believers in building brands over the long term, be that through distinctive brand assets, finding meaningful difference or shaping culture through communities. Creativity is our superpower, and as the world of AI continues to knock at the door, creating future demand for our clients through authenticity and originality will be the only way to combat the sea of sameness, like a tidal wave, that is inevitably heading towards us. Brands that learn to work with AI, whilst being resolutely transparent and staying true to their core values, and most importantly their consumers’ beliefs, will be the ones that hold that consumer trust and ultimately benefit from their share of wallet."   Click the link below to read more on how Q1 has effected UK business leaders 👇 https://lnkd.in/gafquiQy   #CreativeAgency #AdvertisingandMarketing #LittleBlackBook

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The Ordinary, with their latest OOH campaign, has shown remarkable trust in their product being the only star they need for marketing, and I find it absolutely brilliant! There are no celebrities, no flashy ‘clear skin’ promises, and no glossy imagery, which is typically unconventional for a brand in the beauty industry! Their billboards simply maintain a clean aesthetic with a clear and direct message. One particular copy makes a witty remark about how they couldn’t find a celebrity with a biochemistry degree to appropriately convey the brand’s message. I find this understated approach extremely relevant today where customers are growing conscious about the products and brands they choose. #OOHCampaign #TheOrdinary #AuthenticMarketing #BrandCampaign

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Im excited to be speaking at the The AI Summit in London - please join me on June 12th at Tobacco dock. If your a business leader and there is anything in particular you want to hear about, let me know below and I will do my best to address it. My talk is called 'Navigating the New Frontiers: the transformative power of AI across industries'. I am aiming to give business leaders an overview of how AI is impacting across multiple industries, but also the expectations that consumers are going to have in the near future because of AI. More so than ever consumer experiences in products and services powered by AI will create significant expectation shifts in speed of delivery, personalisation and experience. Im going to go over this and lay out how to think about and plan what business can do to take advantage of these shifts. As always my aim is to speak with clarity, a lack of jargon and to give some confidence about what's happening and also what's going to happen so leaders can prepare with confidence. 12 Jun 2024 10:10 Industries Stage

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“'Brand Heat' is how we measure brand relevancy factors in a more real-time way," said George Manas, OMD Worldwide CEO. "We bring together different measurements, like social buzz and brand equity surveys, and look at how we can help our clients get their fingers on the pulse of where their brands stand today." In an interview with Campaign Asia-Pacific, George Manas and OMD APAC CEO Charlotte Lee shared how Omni fits into the Agency as a Platform model, what the agency’s Brand Head solution represents, and how content and commerce are coming together in APAC. Watch the video below. #OneOMD #BrandHeat #LiveCommerce

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Our wonderful Managing Director of Client Experience, Jessica Lenehan's shared her insights on the evolving brand and agency partnerships with The Drum.✨ In her article, Jessica emphasises the need for 'breakthrough' thinking. As she says, "Successful partnerships require trust, transparency, and collaboration." 🤝 Partnerships drive innovation, and Jessica tells of how agencies have to adapt in the new communications economy because “change is constant and the way marketing and media is planned, bought and sold has to change, too.” 💡 Read the full article here 👉 https://bit.ly/3JyYtNG #Innovation #Partnerships #BreakthroughThinking #Collaboration #BreakthroughForBrands #NewCommunicationsEconomy

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The marketers we’re talking to are hungry for more nuanced guidance around communicating purpose. Come along to hear about the role language plays in bringing people together around an issue.

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