McCann Worldgroup UK & Europe

We’re honored to be recognized by Fast Company on their list of the world’s Most Innovative Companies for 2024! Thank you to our agency teams and clients for their partnership and constant commitment to changing the world for the better through the power of creativity.    Jeff Beer said of our work on “Where to Settle” for Mastercard: “The agility and effort required to iterate on such a crucial project—and bring it to more of the world—illustrated a broader commitment beyond advertising while achieving the brand halo that only the best ads can generate.”   We’d also like to congratulate our Interpublic Group (IPG) sister agencies who are included in this year’s issue, including The Martin Agency and Deutsch LA for their outstanding work over the past year, and Weber Shandwick, who topped the PR & Brand Strategies list!   Read more here: https://lnkd.in/gi_ShYmH   #FCMostInnovative #MWTOGETHER #TruthWellTold #FCMostInnovative #MWTOGETHER #TruthWellTold

We're delighted that McCann has been named as the most successful UK agency at turning its Cannes Lions nominations into gold or Grand Prix awards, topping several categories this year. Although UK agencies overall were awarded 37% fewer golds or Grands Prix compared with 2023, as Polly McMorrow, chief executive at McCann London, reflected: “This year we witnessed never-seen-before wins from countries such as Iceland who won their first ever Lion for Olgerdin and Kazakhstan who won their first gold, for a powerful domestic violence campaign." Read more in Campaign UK: https://lnkd.in/eE4XJi8t

In his article in ADWEEK, our Global Chief Creative Officer Javier Campopiano said: "When we laugh, when our barriers are brought down by an unexpected twist or a surprising human connection, we are more able to feel. This is the exact reason we come to Cannes: we want to feel, in real life, what it’s like to belong to this industry, to be on the winning side and celebrate, to be on the not-winning side and recharge ourselves with envy as the fuel, to be amazed about what people who do the same job as us are capable of achieving and question ourselves." Find more of his thoughts on the reasons adland goes to Cannes Lions International Festival of Creativity in the full article here: https://lnkd.in/eU-dqtAT #McCannWorldgroup #TruthWellTold

Join Harjot Singh, Global CSO McCann Worldgroup & McCann and this year’s Cannes Lion Jury President for Creative Effectiveness, at Campaign UK’s inaugural Cannes Download Breakfast. As part of the event’s jury panel on 27 June, Harjot will share Jury Insights: from Effectiveness to Equity, exploring the undeniable creative impact behind this year’s unforgettable work.   Campaign’s Cannes Download will take place from 8.30am to 12pm at the Curzon Soho, London on 27 June. More information here: https://lnkd.in/e6Jqr88p

Congratulations to all McCann Worldgroup agencies on their Cannes Lions International Festival of Creativity wins. And a special well done to all our UK & Europe teams who contributed with campaign wins including: - McCann London’s “The Everyday Tactician” for XBOX which scooped a Titanium, 2 Grand Prix, a Gold and a Silver - McCANN Poland’s “Room for Everyone” for Mastercard which took home a Grand Prix, a Gold, and a Silver - McCann Manchester’s “Aldidas” for Aldi UK won a Silver - McCann Madrid’s “Live Insurance by MAPFRE” for MAPFRE won a Silver  - McCann Prague’s “The Day a Country Stood Still” for CAP won a Bronze - McCann Dusseldorf’s “The X-Tinction Timeline” for WWF won a Bronze - McCann & MRM Bucharest’s “Can you KFC it?” for KFC won a Bronze  - McCann Demand’s “Reef Relief” for Stream2Sea won a Bronze. Well done everyone, and a special thank you to everyone who attended our "Celebrating the Radical Creative Mind Behind 'because I'm worth it'" session to explore the unsung hero behind L'Oréal's iconic tagline. #McCannWorldgroup #CannesLions2024 #TruthWellTold

We’re delighted to announce that Lynsey Atkin is joining McCann London as our new Chief Creative Officer. We are so happy to have Lynsey as part of our McCann Worldgroup team. She’s proven herself in one of the most demanding jobs in this business, constantly creating work that elevated the Channel 4 brand year after year. Coming off the back of a stellar week at Cannes Lions It is a pivotal moment for us, and Lynsey will help us to keep pushing for radical creativity for both McCann Worldgroup and our clients’ brands and businesses. Welcome Lynsey! Read more in LBBonline - Little Black Book: https://lnkd.in/gFXAN3x8 #McCannWorldgroup & #TruthWellTold

Well done to our McCANN Poland and McCann London teams for their Grand Prix wins at last night's Cannes Lions award show. McCann Poland and Mastercard won the Grand Prix for 'Creative Data' for their “Room for Everyone” campaign. Building on last year's Grand-Prix winning “Where to Settle” campaign, "Room for Everyone" uses the power of data to support entrepreneurship for Ukrainian immigrants in Poland as well as local Polish businesses, allowing them to help each other thrive. Find out more here: https://lnkd.in/eFNveQuH And it was also another big night for McCann London and XBOX who won their second Grand Prix of the week in the 'Direct' category for “The Everyday Tactician.”    #McCannWorldgroup #CannesLions2024 #TruthWellTold

A huge congratulations to McCann London and our brilliant XBOX client who have scooped McCann Worldgroup's first Grand Prix of the week at Cannes Lions International Festival of Creativity for "The Everyday Tactician." “The Everyday Tactician” took the 'Gaming' Grand Prix in the Entertainment Lions category. The campaign was created for the launch of XBOX’s “Football Manager 24,” and helped Bromley FC find their newest tactician from an untapped talent pool: gamers – resulting in the club's promotion at the end of the season. Learn more here: https://lnkd.in/emwn2Ztb #McCannWorldgroup #CannesLions2024 #TruthWellTold

We're delighted that McCann Worldgroup has once again been named #1 Most Effective Agency Network in the 2023 Global Effie Index, reclaiming our position at the top of these global effectiveness rankings. This record-breaking performance has been shaped by the equally impressive performance of our regions – including our European agency network claiming the #1 spot for the 7th consecutive year – earning us a total of 2 Grand, 46 Gold, 65 Silver, 68 Bronze and 193 Finalists. Well done to all our teams for their continued commitment to creative effectiveness. #MWtogether #TruthWellTold

We’re delighted to have work from across our network shortlisted in advance of Cannes Lions International Festival of Creativity 2024. McCann Worldgroup received the most shortlists of any agency network this year and a special well done to our UK & Europe teams including McCann Demand for their Innovation shortlist with Stream2Sea’s ‘Reef Relief’ and the teams at McCANN Poland and McCann London for their Titanium shortlists with Mastercard’s ‘Room for Everyone’ and XBOX’s ‘The Everyday Tactician’ respectively. #MWTogether #TruthWellTold