Learn on a small scale what big-scale impacts will be before full-scale rollout. Making changes in store or on site can be costly and not all changes produce positive outcomes. By testing sites with the change against sites without the change, retailers can know in real time exactly how a change will impact sales, foot traffic, and customer behavior. That's powerful decision intelligence to have at your disposal. MarketDial automates the data science behind in-store testing, enabling easy test design to ensure accurate results. Type "Demo" in your response to learn more. #retailstrategy #restaurantstrategy #decisionintelligence #retailnews #retailinsights
MarketDial
Data Infrastructure and Analytics
Salt Lake City, Utah 2,965 followers
Simple, accurate, modern in-store testing for retailers, CPGs, grocers, c-stores, restaurants, and financial services.
About us
MarketDial assists retailers, restaurants, grocers, CPGs, and convenience store brands in identifying and understanding their customers behavior by running in-store tests. Brands are able to easily create and analyze an in-store experiment in minutes. MarketDial marries robust data science and an easy-to-use interface to enable our clients to design scientifically-sound business experiments. Brick-and-mortar operators use MarketDial to measure the true ROI of marketing, operations, and strategy initiatives.
- Website
-
http://marketdial.com
External link for MarketDial
- Industry
- Data Infrastructure and Analytics
- Company size
- 51-200 employees
- Headquarters
- Salt Lake City, Utah
- Type
- Privately Held
- Founded
- 2016
Locations
-
Primary
90 S 400 W
Floor 7
Salt Lake City, Utah 84101, US
Employees at MarketDial
Updates
-
Phased out cookies mean retailers need alternative solutions for marketing attribution. Learn why geographic a/b testing is the perfect solution. #marketingstrategy #marketing #advertising #abtesting #retailstrategy
-
Do you know the ROI on your in-store marketing spend? How do you attribute sales growth to marketing initiatives in your stores? Need a solution? Let MarketDial provide you with the data you need through in-store A/B testing. Learn more now. #ROI #marketing #advertising #marketingdata
MarketDial - Why in-store A/B testing is the optimal solution for marketing attribution
https://marketdial.com
-
In-store A/B testing offers significant decision intelligence. And, with MarketDial's automated software, decision-makers can access data in real time. Consequently, some try to make decisions within weeks after a test launches, but waiting for the test to run its course often strengthens statistical significance, leading to more accurate decisions. Learn more with our newest white paper from data scientist Ally Mauldin. #retailstrategy #statisticalsignificance #dataconfidence #retailinsights
MarketDial - Achieving high confidence
https://marketdial.com
-
MarketDial is thrilled to announce a partnership with HappyOrNot to amplify CX. Now you can: See how happy your customers are. Test changes to maximize happiness. Know exactly how those changes impact revenue. Implement changes with optimal outcomes. See how happy your customers are. We'd love to show you how happy you and your customers can be. Type "HAPPY" in the comments to learn more! #happyretail #happycustomer #CX #retailstrategy #partnerships https://lnkd.in/gDaqgiv4
-
Did you know that basket analysis can inform private-label product offerings? One client learned that two commercially-branded items were frequently bought together, driving the sales of both items. They opted to create a private-label combo, leading to significant conversions. Check out how easy it is to see your customers' basket trends at basketanalyzer.com #retailstrategy #retailnews #basketanalysis
BasketAnalyzer - Leveraging basket analysis to optimize private-label strategies
https://basketanalyzer.com
-
Basket analysis is the next cool thing in retail analytics. Many retailers are surprised to learn they can understand their customers' baskets in a matter of minutes. Read to see how basket insights are supercharging retail strategies. Then check it out for yourself at basketanalyzer.com #retailanalytics #retailinsights #retailstrategy #retailnews #basketanalyzer
BasketAnalyzer - How basket analyzer tools are revolutionizing online retail recommendations
https://basketanalyzer.com
-
Red Lobster's bankruptcy was wholly preventable. On-site A/B testing would have shown the impacts of their endless shrimp promotion before a full-scale or permanent rollout. MarketDial exists to protect restaurants and retailers from failed strategic initiatives. Red Lobster CEO Jonathan Tibus in court documents cited, "a difficult macroeconomic environment, a bloated and underperforming restaurant footprint, failed or ill-advised strategic initiatives, and increased competition within the restaurant industry." No strategic initiative will fail or be ill-advised when your restaurant has a backbone of regular on-site A/B testing. The user-friendly MarketDial platform enables restaurants and retailers to easily design and test initiatives on a small scale to know big-scale impacts before full-scale rollouts. When you know beforehand what will succeed and what will fail, you can avoid missteps and optimize opportunities. #restaurantnews #restaurantstrategy #testandlearn
MarketDial - How on-site A/B testing could have spared Red Lobster bankruptcy
https://marketdial.com
-
Wanting to run an A/B test in stores but worried about the complexity? MarketDial has you covered. Read our latest handbook 📘 on how to design, implement, and analyze tests with ease. #retailstrategy #abtesting #retailnews
MarketDial - In-store A/B testing: Operational strategy handbook
https://marketdial.com
-
Potbelly Sandwich Works recently partnered with MarketDial to test vendor ROI, seeking to learn if the investment would have justifiable returns. They were surprised to discover that vendor outcomes during the test didn't align with outcomes following the test due to vendor behavior. Learn how MarketDial empowered Potbelly to manage vendor relationships, and see how MarketDial can help you measure vendor ROI before full-scale rollouts. #testandlearn #restaurants #restaurantstrategy #vendormanagement #retailstrategy
Potbelly measures vendor ROI and tracks vendor behavior with MarketDial
marketdial.com