MarketDial’s Post

Choice is a good thing, right? Anyone who has faced an aisle of seemingly endless cereal varieties knows that more isn't always better. (Mmm... Coco Pops) This is known as choice paralysis, a state of overthinking and indecision that occurs when presented with too many options. Studies have shown that having to select from as few as 10 options can stop people from taking action. If you're a retailer with hundreds or thousands of SKUs, this could be a BIG problem. To ensure you don't lose out, you want to present more limited and targeted options to your visitors and customers. That's where product recommendations come in. The keys are: > Understanding as much as possible about your visitors and customers > Using this knowledge to put them in segments and power personalisation > Being able to control your product recommendations to give the experience you want Then, the right incentives can drive first purchases and repeat purchases and encourage customers to spend more. #ecommerce #recommendations

The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of decades. In this article, we'll explore effective strategies for marketing and enhancing sales of these products. #Tokinomo #TokinomoWorld #Marketing #Sales #Retail #RetailMarketing #Brands #PrivateLabel

Cannibalisation: growing without hurting existing sales.🌱💼 More stores, more visibility, more sales, and ultimately, more revenue. Sounds simple, right ? But this simple view doesn’t capture the full complexity of the reality which is far more nuanced. What if opening a new store unintentionally eats into the sales of an existing one? Expansion is akin to a double-edged sword – promising increased market presence while simultaneously risking the erosion of sales from existing locations. 🛍️🔪 Cannibalization represents a delicate balance between expansion and preservation. On one hand, the proliferation of brand outlets fosters accessibility and convenience for consumers, potentially broadening the customer base and driving overall sales volume. Yet, on the other hand, the proximity of these establishments introduces a competitive dynamic, wherein each location vies for a share of the same consumer pie. This intra-brand competition can lead to a dilution of sales across multiple outlets, thereby undermining the profitability of individual stores or restaurants. 🔄💰 Moreover, the impact of cannibalization extends beyond mere revenue metrics. It touches upon fundamental aspects of brand identity and customer perception. Excessive overlap in store or restaurant locations risks saturating the market and diluting the brand's cachet, eroding the sense of exclusivity and uniqueness that underpins consumer loyalty. 🛍️🎨 Furthermore, innovation to differentiate in a crowded marketplace is key, whether through unique product offerings, experiential enhancements, or innovative marketing campaigns. 🚀🌟 The challenge lies in navigating this intricate terrain – expanding strategically while safeguarding the integrity of the brand and the profitability of existing locations. This necessitates a nuanced approach, one that blends data-driven analysis with strategic foresight. 📊🔍 In this pursuit, we at @Symaps support our users in identifying optimal expansion opportunities and quantifying the potential risks of cannibalization thanks to location data, so that they can deploy custom targeted strategies to mitigate the adverse effects of intra-brand competition. 📊💡 For more details, check out the article below (link in comments).

🍫 Food & Bev brands are on the rise. → The new Sephora/Ulta of food & bev is coming soon. Here is some data on 500 Food & Bev DTC brands. ⌛ Pop Ups: → 29% offer 10% off → 25% didn't display a pop-up → 22% offered 15 or 20% off → 8% didn't offer anything 💰 Sub & Save: → 49% offered a subscription model → 42% offered 10% off their first subscription, and 24% offered 15% → 14% offered 20% or more off their first subscription 📦 Shipping: → 64% offer free shipping, $50 being the most common → 13% offer no minimum 🌎 E-commerce → 87% are on Shopify → 6% are on WooCommerce → 5% were inconclusive 📧 ESP, aka Email Platform (Really excited to see how Yotpo disrupts this) → 86% are using Klaviyo → 9% are using MailChimp → 16% were inconclusive FAQ: 1. How are you pulling their ESP/e-com platform? BuiltWith.com 2. How can I get an editable copy of your Google Sheets? .xml at the end of the URL Link to the data here: https://lnkd.in/ei2PHnEc

Your category manager (probably) doesn't care how many social media followers you have.... Harsh? Maybe. True? Definitely. Irrelevant? It depends... Pitching your new brand or product to retailers and Category Buyers can feel like a bit of a fashion parade or random 'look at me' activity. While its true that your brand credibility is kind-of important there are LOTS of other things that are a LOT more important. Working as a Category Manager/ Buyer for over three years was a HUGE eye opener for me in realising that a lot of the marketing stuff that I thought was important for the sales pitch, really wasn't. Brand positioning, social media stats, cute TikTok videos... nice but not going to seal the deal if you don't cover off the fundamentals of pricing, margin, compliance and category value-add. Sure its frustrating to not have the Category Buyer excited by your cool new campaign but realise that they literally get pitched EVERY WEEK with new brands wanting to get on shelf. Reality is that shelf space isn't elastic in brick & mortar stores and even for online stores there's a limit to how much to bring on. In tight times where retailers are looking for every dollar they can get, one big area of focus is 'how are you going to add value in THEIR store'? 🛒 Would this product bring in new sales to the category? 🛒 Where will the sales come from? Is it bringing new customers to the category/subcategory, channel switching (eg from pharmacy to grocery), additional purchase to current purchasing habits 🛒 Would this product be switched out for current products - lower/ higher price switching? To help anyone looking at pitching larger retailers, I've pulled together this list of the top 30 questions that they're likely to consider but not necessarily ask. This includes questions like - will you bring new shoppers to their store? what product would you replace on shelf? what's your retailer marketing plan to drive sales in THEIR store? have you met all the compliance checks like GS1? If you can cover these off in your pitch deck or meeting, you're going to be miles ahead of other brands that focus on the fluff and not the real stuff. EDIT: If you're super super brand new and pitching to niche retailers, then social proof of traction is PART of the store. But not the whole deal. You should include as part of your marketing and credibility - alongside the rest of compliance, pricing, margin and commercials. https://lnkd.in/gMJ7yvQW Any other areas that you'd like to add on - keen to hear and share Anna Subritzky Rebecca B. Neill Arnold Sherrelle Smith Consultant - Contractor Scott Bovaird Gwen Salt Frankie Coulter James Hickson

"As shoppers hunt for the best deals, digital circulars offer the unique ability to update pricing and availability information based on location and date, ensuring shoppers won’t be disappointed to find the items they saw in the ad are out of stock." Don’t miss this recent op-ed from InMarket’s VP Retail Practice Lead Gerry Joyce in Store Brands, discussing three instrumental tips for grocers looking to uplevel their private label strategies and better compete with discount stores. Read more: https://bit.ly/47ZLYp4 #grocery #marketing #advertising #realtime #digitalcirculars

No matter what the question, coffee is the answer! Or is it Rage Coffee? Rage Coffee, Bharat Sethi By: Neha Kalra #RageCoffee #expansion #reach #advertising #innovative #products #D2C #Channel #brand #Coffee

To truly drive an omni-channel strategy, the shelf-edge is a critical element!

Ever tried selling a slice of cake for breakfast? It’s a hard sell to say the least! But swap it for a muffin, and it’s a morning winner. 🧁✨ Why is this the case when the two products are so very similar?? This is the magic of *product positioning*—the art of presenting products in a way that resonates with customer expectations. Read our latest blog post to learn more on the topic and how product positioning influences your entire business model, from your pricing (retail and wholesale), to your target customers, your marketing techniques, and how you approach product sourcing. 🔗 https://lnkd.in/d7stje-x #productpositioning #HivveWholesale

New blog article 📝 ‘% Off’ vs ‘£ Off': Which Works Best? This blog will help you to think carefully about all the ‘little’ decisions around your promotions, with RevLifter's latest insights based on offers generating over 500 million impressions from their retail network. Written by: Simon Bird, Co-Founder at CEO at RevLifter Read the full article here 👉 https://lnkd.in/eV8yQxpp