About
Experience & Education
Publications
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As Customers Begin to Shop Through Voice Assistants, What Can Brands Do to Stand Out?
Harvard Business Review
How Brands can stand out in the world of conversational commerce
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Five trends for CMOs
Lippincott
The old Marketing model of renting attention through interruptive advertising is in precipitous decline. This article identifies the five trends that will ensure CMO's stay relevant in the boardroom.
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For brand success, sometimes all you need is love
CMO.com
Emotional bonds act as multipliers on everything the company does, giving a greater lift from the same customer experience
Other authorsSee publication -
3 ways brands can drive ROI with an emotional brand
imedia
An explanation for how investment in brand can amplify (or mitigate) functional performance to deliver a higher ROI than investing in operations alone
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The Missing Multiplier
Lippincott
Why is it that Southwest delivers worse operational performance than its peers but is loved by customers and delivers stronger financial returns? It's the emotional bond that it's created with those it touches, a missing multiplier on all it does. This perspective introduces how to measure, manage and nurture emotional bonds for stronger business performance
Other authorsSee publication
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English
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