Lippincott’s Post

🍻 Finch Brands recently helped revolutionize insights in the beverage sector. By establishing a dynamic insights community, we transcended traditional brand boundaries, unlocking essential data and driving significant cost efficiencies. Our innovative approach led to 50% cost savings compared to traditional focus groups while creating deeper consumer understanding. 👉 Discover the full story of strategic ingenuity and impactful results. It's a must-read for every brand enthusiast and marketing research professional. Explore here: https://hubs.li/Q02hsYRv0 #MarketingStrategy #BrandInnovation #ConsumerInsights #DigitalTransformation

This article will be published soon on LinkedIn. My first official article I'm going to explain why I turned down $1 million and pitfalls that almost destroyed the business. This will include bad co-packers, and being lied to repeatedly throughout the first year. The article will speak on racial and economic barriers in the CPG industry. The article will be honest and real we are not holding back any information. As we go throughout our lives we have to be transparent with others about real challenges that small businesses face. Many people will sell you the pipe dream this doesn't mean you have to buy it. Honesty and transparency will help new entrepreneurs tremendously in their journey. Buckle up your seat belts and stay tuned for a great educational article. #article #linkedincommunity #linkedinarticle #journey #cpg #venturecapital #smallbusiness #businessgrowth #mindset #healthyfood #innovation #business #economics #socialentrepreneurship #community #culture #capital #investment #Baltimore

📣 In case you missed it, the 2023 Annual Drive-Thru Study was released last month! 🍔 📥 Download the study now and get actionable insights into the performance of the top #QuickServeRestaurant brands across the US. 📲💡 ⏱️ Discover what sets the leaders apart and optimize your #DriveThru experience. This is your chance to stay ahead of the competition! 💪🚀 🔗 Click here to access the report: https://hubs.ly/Q027Sgj-0 #FastFoodInsights #IndustryBenchmark #QSR #CustomerExperience

Preparations are well-underway for our inaugural Food For Thought roundtable tomorrow with the topic Be More Challenger. With a lovely set of guests in a fantastic setting over delicious food and drinks, conversation is sure to flow 🍽   2024 could well be the year of the challenger brand. People are thinking about their purchase decisions more than ever. If brand loyalty isn’t as strong a force as it used to be, what opportunities does this present?   This got us thinking. What does it mean to be a challenger brand today? How can this translate into a competitive advantage? How can it help us innovate and break into new markets? We’ll be exploring all these questions & more.   We'll be sharing the resulting white paper so click 👇 to register to receive and keep your eyes peeled for the key takeaways! https://lnkd.in/eYvpVPXz

Just in time for the weekend... enjoy Highlight's latest blog post, featuring the expertise of our very own John Eigenbrood! 🍹🍻 21 Questions BevAlc Brands Can Answer With Product Testing 🍻🍹 "Thanks to the quantitative and qualitative data we've received from Highlight, we're able to mitigate so much of the risk inherent in developing and launching new products.” - Lucienne Castillo, Senior Director Consumer Insights & Strategy at Pabst Brewing Company Read the full article here! https://lnkd.in/g7pZKyZ6 Cheers!

This post by Ipsos' Emmanuel Probst is bound to have you seeing red (but in a good way 😉). Learn how this unlikely partnership is shaping expectations towards unique and distinctive products that have been crafted and curated with a focus on quality rather than quantity. Discover Ipsos’ dynamic framework to drive brand success here 👉 https://lnkd.in/eTaHAsMy #IpsosBrandSuccess #IpsosBrandCulture #ESG #Marketing

Our YouTube channel is LIVE! Check out the latest interviews with Chad Wisneski and Tim Sher created by Alexander Kernishniuk

Are you interested in learning more about consumer behavior in retail and branding - and how to implement these strategies within your organization? Download selected Krukow Behavior Change Principles below! #krukow #behaviorchange #retailexperience

Join us for an insightful journey into the world of branding and consumer behaviour! 💡 BVA Nudge Consulting is proud to present a series of webinar snippets in collaboration with the WFA and esteemed industry experts Valérie Thill, Senior Director of Marketing Snacking AMEA at Mondelēz International, and our very own Richard Bordenave, CEO of BVA Nudge Consulting APAC. 🌟 In the first series, we dive into "The Future of Snacking and the Jobs to Be Done Theory." 🌟 Discover how to strengthen your brand's value proposition in these uncertain times. Valérie and Richard will share their insights and expertise, providing you with a fresh perspective on consumer preferences, the snacking industry, and the power of behavioural science. Don't miss out on these invaluable insights that can drive your brand value to new heights! Stay tuned for our upcoming video releases and you can find the full webinar here: https://lnkd.in/dHBPmxSs #Branding #ConsumerBehavior #WebinarSeries #WFA #BVANudgeConsulting #SnackingIndustry #MarketingInsights #JobsToBeDone #ValueProposition #BehavioralScience #BrandStrategy

Imagine two gladiators entering the arena, fighting to the death. Not quite the image you'd associate with your morning brew, right? That's exactly what's happening in the world of coffee alternatives and mushroom blends, with brands like Mud WTR, Everyday Dose, and Ryze. In the left corner, we have the mushroom blends, throwing jabs with their earthy aroma. On the right, we have the coffee alternatives, throwing punches with their caffeine-free promises. But here's the plot twist. The real enemy isn't in the ring. It’s sitting comfortably on the sidelines - the traditional coffee industry. Why fight with each other when they can tag team against the coffee Goliath? I'm just a humble CPG professional with a penchant for innovative brews and a good bout of brand strategy. I've tried them all, from the earthy allure of Mud WTR to the caffeine promise of Everyday Dose and the unique taste of Ryze. But I'm not here to pick a favorite. I'm here to wave a flag of truce. Imagine a world where mushroom blends and coffee alternatives aren't enemies but allies. A world where they carve their own niche within the coffee segment, just like tea did. A world where, together, they can grab a bigger slice of the caffeine pie. It reminds me of that old saying, 'United we stand, divided we fall'. It's time to stop the infighting and start turning our attention towards the real competition. So next time you're sipping on your alternative brew, remember, the enemy isn't within, it's out there. And if we band together, we may just be able to shake up the coffee industry and give them a run for their beans. As a CPG professional, I encourage the brands to shift focus, create alliances, and expand their horizons. After all, a bigger slice of the pie tastes much better when shared. Cheers to unity, innovation, and the future of our morning brews!