Happy #Pride, everyone. To kick it off, we're talking authentic campaigns with Fast Company, and how brands can show up for the community in meaningful ways. 👏👏 to Matthew Coleman, Bethany Lesko, and Aline Kim!
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CEO | Keynote Speaker | Helping brands uncover and tell their best stories | Building culture and connection for my employees
When brands get real, their support shines even brighter. Businesses can leave a lasting impact by taking the time to listen to what their audience really needs (and wants!) People respond positively to feeling genuinely appreciated, especially when they're used to being ignored by marketers. This Pride Month let’s embrace inclusivity, not just for show, but because it actually matters. #PrideMonth #CauseMarketing #Inclusivity #AdCampaign
Why Microsoft, Absolut Vodka, and Skittles' pride activations actually worked
fastcompany.com
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🌟 Embracing Diversity: The Secret Sauce of Successful Campaigns 🌟 In today's dynamic marketing landscape, diversity isn't just a buzzword – it's the key to creating memorable, relatable, and impactful brand campaigns. 🚀 When we celebrate and include voices from various backgrounds, we unlock a treasure trove of creativity and authenticity. 🌍✨ Why be inclusive in your brand campaign? Because it fosters connections, sparks innovation, and ensures your message resonates with a broader audience. 🙌 Looking for a variety of creators for your campaign? Message me and I’ll send over our roster, including over 200 clients in different niches! Let's make your campaign shine by embracing diversity. 👩🦽🌈 #InclusionMatters #DiversityInBranding #MarketingMagic
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#SuperBowl2024 🏈 💼 Writing this from my room in NYC, watching the final moments of the game unfold, it’s clear that this year’s Super Bowl was more than a showdown between top football teams. It became a platform for brands committed to meaningful causes, showcasing that true victory lies in social impact and ethical integrity. As the excitement of touchdowns mixed with powerful advertisements, it was evident that this was a game changer. From environmental initiatives to equality campaigns, brands proved that it’s possible to blend powerful messages with overflowing creativity. But this trend should go beyond just telling inspiring stories—it’s about walking the talk. I can see: - Social consciousness is now an MVP: The brands that stood out didn't just sell products; they sold visions of a better world. - Creative innovation: The most memorable strategies were those that broke the mold, merging technology, art, and social messaging in ways never seen before. - Authentic engagement: Authenticity wins the game. The ads that resonated were those with genuine stories, emotionally connecting with a global audience. The "Silence" ad stands out for its powerful message against hate, especially poignant as we witness a staggering 388% increase in Jewish hate in the United States. This ad reminds us that our collective silence on such issues is complicit. It challenges us to use our platforms and voices not merely for business, but as instruments of change, urging us to stand together against hate in all its forms. Let's take this moment to reflect on our role in creating a more inclusive, respectful world (not only ads). The time to act is now. #StandUpToAllHate #StandUpToJewishHate #StopHate #ActNow #Advertising #Superbowl
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Being mindful of how your online presence appears to different people is a huge step towards offering more accessible services. These three simple implementations in the way we write can make a huge difference to the inclusiveness of our online presence. 1) Include alt-text on your images. 2) Include pronouns in email signatures. 3) Use a capital letter for every word within your hashtag. #Inclusivity #Inclusive #SocialMediaTips #MarketingTips
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In today's world, a brand's value is increasingly measured by its purpose and impact on society. This Saturday, let's discuss how integrating social responsibility into your business model has strengthened your brand and connected with your audience on a deeper level. How do you communicate your brand's purpose and enact your commitment to social responsibility? Share your approach and the impact it's had both on your business and the community. #BrandsWithPurpose #SocialResponsibility
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Principal Digital Marketer at East Star Media Inc. | Digital Content Producer | Travel and Food Influencer / Content Creator | Travel and Tourism Marketing Consultant
DEI is so much more than hiring creators of color! It’s making sure that decision makers and someone in the marketing department is also of color as well. Let me tell you why this is so important… Last year, I worked on a campaign surrounding Veterans Day. It was a beverage brand and I was the only POC hired. They paid me fairly and I did excellent work for them. When the campaign went up, it was whitelisted and the people who were targeted were unfortunately very racist. To the point where, it had gotten over 200k views and thousands of comments and most of them called me racial slurs. So, I reached out to the partners about my concerns and their response…. “SO sorry to hear about those comments! Of course our team will jump in ASAP to assist with swaying the comment sentiment to the positive”. THEY NEVER DID! They never once commented that they don't tolerate hate speech, they never turned off comments ( its all about engagement) and they never reached out to me again. To date, it is my highest-engaged partnership. I've since removed it from my IG, there are no traces of it in my media kit, and the company has never reached out again. I can't even show this is an example to my clients. They checked all the boxes: ✅including a creator of color on this campaign ✅fair and on time payment Do you know what would have prevented the trauma I had to experience? Having people that look like me on the team… even just one! This is the side of the creator economy that we’re not taking about enough. Fighting to be included on these campaigns then enduring the backfire when the brand or PR agency isn’t culturally intelligent is not a win for creators and business owners of color! Business Insider #creatoreconomy #dei #contentcreation
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"Activate in real life and then expand through social" Had a great time attending Klaviyo "Own it" virtual conference and loved hearing Ty Haney discuss her experience with growing community and fostering lifelong fans of her brands. It's sometimes counter intuitive to think that spending time building personal 1 to 1 connections is worthwhile when your goals as a brand are to scale quickly. She has always placed an emphasis on being intentional about fostering those relationships early on and she believes those moments of connection are what led to a lot of her success. I think its more important than ever in today's competitive environment to differentiate on more than just a product or branding level. I think human interaction and connection are the future of what separates the great brands from the rest.
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Should brands take a position on social issues? Well, if ever there was any doubt, let’s reflect on this datapoint: ‘According to research, 64% of the consumers are willing to buy from a brand or boycott it based in its position on a social issue’. An interesting perspective here on how marketers are bringing about real world change by putting the weight of their brands and their campaign behind issues that matter to the society at large. At the same time we have seen, brands get a serious pushback too when they have ventured into social conversations and faced criticism for being opportunistic. So when should brands participate in social issues and when should they steer clear from it? In my view, it all stems from the brand’s purpose. If you have a well articulated purpose and credibility of past action, your participation in a social conversation will be welcomed and applauded by customers. If not, the brands risk a serious pushback. What do you think? When should brands participate or lead a debate on societal issues and when should they steer clear? #purposefulbusiness #brandimpact #creativity4better
Creativity Does Not Thrive in Fear
adweek.com
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Nothing like curing the Sunday scaries with some Beyoncé on your feed. 🐴🪩 Taking a page out of my friend and former desk buddy Sarah Franklin’s book and sharing food for thought on current trends and tips in comms! For #WomensHistoryMonth, I want to share some lessons learned from the women shaping the world as we know it. In terms of #PublicRelations and #Marketing, Beyoncé is a walking billboard for how consistently wearing your values on your sleeve is the secret sauce to reaching your audience. 1️⃣ If you want to keep up with the dynamic world of reputation building, you have to try new things—just as long as they align with your objective! Whether it’s tapping into queer, ballroom/house culture to going back to her country Houston roots, she always finds a way to seamlessly merge different genres to communicate her main messaging. 2️⃣ Speaking of jumping genres, the way she presents herself in different audience segmentations is something to be studied in textbooks! As public relations and marketing professionals, we need to learn about the rich culture and unique qualities of an audience in order to impact them in an authentic and meaningful way. 3️⃣ Beyoncé has been planning the Renaissance Tour for 4 years… What have you been doing? She teaches an important lesson in multitasking! While she’s recording music, writing hits, creating a haircare brand and so much more, she’s also simultaneously executing her current project. Always prepare for the future as you carry out the present. 4️⃣ Beyoncé’s Superbowl commercial with Verizon + surprise song drop combo is *chef’s kiss.* Using a significant moment in PR/Marketing pop culture to release new music and leveraging her internet-breaking nature, she successfully did just that! Not to mention she introduced her haircare brand Cécred less than a week later, riding off the Superbowl momentum. Nothing is a coincidence! P.S. Couldn’t do a deep dive of Bey PR without recognizing the genius that is Yvette Noel-Schure, the communications wizard behind so much of this.
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Here's how Brands celebrate Father’s Day - 24 with their special creatives. #ViBesDaily #BrandViBes #FathersDay24
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