Lippincott’s Post

on the importance of #reputation management, and the broad impact of #reputation storms - very interesting

Throughout human history, we’ve been creating meaning and connection through stories—passing down information, sharing values and truths. It will always be a fundamental way for us to connect to one another, to ideas, to our imagination and even the unknown. Stories can be such powerful communication tools to pass on complex information to audiences in a memorable way. Strangely, this art form isn’t given enough airtime in the commercial world. Brands must own their story. It’s everything. Read our new article here: https://lnkd.in/g3bMMdpG

Great performance

If you watch one video today, watch this one. As managers our job is to help people achieve thier dreams. I don’t buy into all of the posts saying that people only leave bad bosses. In many instances employees leave because their current boss prepared them and helped them achieve their dreams. And, sometimes they don’t realize that until they have a chance to reflect on how they got where they are. Good bosses can create opportunities for good people to leave because staying only holds some employees back from achieving all they can be and realizing their dreams.

At the heart of the Virgin brand lies the concept of disruption – Virgin enters new categories only when it believes that it can disrupt them, fix what’s broken and change them for the better in the long run. Unsurprisingly, therefore, its purpose is defined as “changing business for good." #brandstrategy #branding #positioning #brandmanagement #casestudy

Are you playing the game of life as an Infinite Game? I just finished Simon Sinek's #InfiniteGame. Here are a few takeaways: ✅ We have a choice to play to beat others or grow alongside others. 💡 Eastman Kodak Company, Sears, and countless others have fell from prominence because they chose not to embrace disruption. 🧳 Walt Disney left everything multiple times to build his dream. And what is now Disneyland Resort & The Walt Disney Company. 🎯 Am I, are you, doing work for the long-term? If not, what will we change? 📚 The book is a great read too, btw. You can see this and other reviews I've made on Goodreads also, here: https://lnkd.in/evHkFXZs

How many times do we have regrets about our past decisions? How often do we want to change a current situation if we had the possibility? This powerful car safety Ad (New Zealand) not only resonated with me on its main purpose of responsibility, but it triggered a lot of other questions, which also are questions we face daily in business situations: - do we make responsible decisions towards our clients, staff, stakeholders or towards our planet? - do we respect enough other people’s thinking, challenge our own thoughts? - what are rhetorical long term consequences of the decisions we make? On top of that whether it’s business or not, there’s the butterfly effect. We don’t always see it, but our past decisions have already triggered a number of actions and facts, most of them were not even aware of. Sometimes it’s useful to regroup, take a step back, put our ego on the side, ask others for advice and think twice before taking action.

About a couple of weekends back, I watched the movie Flamin’ Hot on Disney+ Hotstar. The movie is about Richard Montanez, who rose up the corporate ladder from a janitor to the Director of Multicultural Marketing at PepsiCo. He was the person at the company who came up with the Flaming Hot Cheetos, which is now a billion dollar product. Of the many inspiring words the then CEO Roger Enrico said, the following 2 really struck a chord in me. He said, “Visionaries cannot be contained. And the person or leader who tries to contain a visionary is NOT a smart person.” “I invest in my people. I put money on my people.” My takeaways from this movie, which is directed by Eva Longoria, Lesson for employees; Find your voice and make it heard. Never give up. Montanez held on the CEO’s advice in his video “town hall” message to all staffs in PepsiCo - “Think like a CEO.” Lesson for CEOs; Listen to your people right down to your janitor, the lowest in your organisation, the rank & file. Because sometimes they have big visionary ideas and know the market better & know what the company needs. What good movies have you watched lately? #reflections #lessonslearned #leadership #leadyourselffirst #personalgrowth #inspire #leadbyexample #leadthechange #ajvibes

Preaching what we pray right here!! Do you have an “Accountability Chart” in your business? I’m not talking about an organizational chart thats for “titles and ego” I’m talking about who’s the owner of the certain functions in your business…! Two very different things… We’ve made a few changes over the past month or two so diving into it for an hour to make sure we’re “on track”… How’s the accountability in your business..? Rate it… 1-5 (5 being world leading) if your having to think about it you know the answer!! If there’s a lack of accountability throughout the business I have the absolute tool for this issue..! Accountability works like this. 1ST - FUNCTION 2ND - 5 CORE ROLES 3RD - RIGHT PERSON We’re making moves over here at Carmel Jane Photography using the amazing tools of EOS Worldwide …

Connection to culture matters more than ever. This means that you if you have a genuine connection to the culture of the people you are aiming to reach. In our case, we know them because we are them. When you’re deeply connected to culture, you can move much faster and more effectively than those who are not. We don’t need to spend six months immersing ourselves in a company to help them reach their goals. We fly in like a hit squad and get quantifiable results ASAP. Large ad agencies are feeling the pain, laying off hundreds while we’re steadily growing. Why? Aside from the fact that Oscar Pena and I are two charming mofongo-eating New Yorkers, we believe this is because of our relentless transparency and effectiveness. Our connection to culture is our superpower. “This is the best campaign we’ve ever had,” said by all of our clients. That means the money they spent on us turned into a hefty ROI for them, and that’s always our #1 goal. Talk to us at DOF Media Agency (Luis Guzman voice) Original image of freestyle, time-traveling Luis Guzman by us. #multicultural #multiculturalcreativeagency #multiculturalmarketing #DOFNYC