Kobie Marketing

BRANDS WHO LEAD IN LOYALTY PICK THE BRAND WHO IS THE LEADER IN LOYALTY. 💯✨ We are beyond excited to share that Kobie has been named the ONLY Leader in The Forrester Wave™: Loyalty Services, Q2 2024 Report. Kobie is also the only loyalty vendor evaluated as a Leader in both The Forrester Wave™: Loyalty Services, Q2 2024 and The Forrester Wave™: Loyalty Technology Solutions, Q1 2023. “With this recognition as a Leader in both Loyalty Technology Solutions and Services Waves, we believe it is clear that Kobie is the partner of choice for global brands that are looking for both expertise and execution to meet our mission and theirs: Growing Enterprise Value through Loyalty.” Said Kobie CEO, Bram Hechtkopf. https://lnkd.in/ehRBDFqh

Every few years, the world gets hooked: Why We Can’t Look Away from the Olympics (and What Your Brand Can Learn) 🏋🏽🏅🤸🏻♂️ The Olympics are like a global reality show we just can't stop watching. But why? We might not be athletes ourselves, yet we're glued to the screen, cheering on strangers and feeling the weight of every jump and goal. The psychology behind our Olympic obsession, offers lessons your brand can use to build fierce customer loyalty. Think underdog narratives, the power of community, and the importance of staying connected between "wins." https://lnkd.in/ekGB5DpU #SummerOlympics #2024Olympics #Paris #Loyalty 

Wondering where credit card rewards are headed? Is a personalized rewards program with ultimate flexibility in the cards? Will points become a universal currency? Our experts analyzed key trends shaping the industry in the next five years. These trends are sure to redefine how we earn and redeem rewards: 🏦 Relationship Banking 🤲🏾 Co-creation 👇🏼 Point Ubiquity 💸 CPP Flexibility Drew H. Slater, MBA #creditcardrewards #financialinnovation #relationshipbanking #fintech https://lnkd.in/eVg39NHy

❗Not your average research report❗The Heart of Loyalty: 2024 Consumer Research is here. Kobie's team of PhD’s who specialize in the intersection of human psychology and consumer perceptions fielded this study with more than 4,000 consumers across industries like retail, financial services, travel, hospitality, quick serve restaurants and more. What makes the report different? One of the most academically rigorous reports in the field with a behavioral psychology lens that dives deep into consumer perceptions and motivations How should brands use it? Read a digestible version of the consumer insights ➡️ Reference the key questions your brand should be asking ➡️ Learn about actionable strategies that will change how consumers feel towards and engage with your program Where can you find it? Access your full version of the report here: https://lnkd.in/gjmw6Q_G

Coming 🔜 ! We're helping brands focus 🔍 on loyalty with one of the most academically rigorous consumer research reports in the field. As the ONLY Leader in The Forrester Wave™️: Loyalty Services, Q2 2024 Report, you won't want to miss this! Drop a comment ⤵ to request early access, or stay tuned for more coming soon.

Great to see the CXL team 🥂 at the Mega Event this year! What a fantastic time packed with new connections, compelling content, and great partnerships – thanks for sharing, Jessica! Martha Cohen, JoAnn Redmon

Kobie took home double wins at the 2024 Loyalty360 Awards! 🏆✌🏼 The Best In Class Awards recognize the top tier of Loyalty360 members across various categories, including industry-leading brands, their loyalty programs, customer loyalty strategies, and teams, as well as leading customer loyalty agencies and technologies. We snagged trophies in both the Agency & Strategy and Technology categories! https://lnkd.in/epEnBY4q #LoyaltyAgency #LoyaltyTech #Awards

Heading to Forrester’s CX Summit yourself? Connect with Ashley Bisesti from the Kobie team to learn more about our loyalty solutions expertise! 📝 #ForresterCXSummit #CustomerExperience #LoyaltySolutions #ThoughtLeadership

Ditch the plastic! 💳 Apple Pay’s latest update will let you spend your rewards anywhere, not just at specific stores. This is HUGE for consumers, but is it bad for brands? Not if you're prepared. At Kobie, we predicted this shift. Our solutions equip brands to thrive in this new era of loyalty. Head to our latest blog post from Kobie's AVP of Strategic Consulting, Katie Cassidy, to decode Apple's update & how to win with point ubiquity, flexible rewards, and MAX brand value! ➡️  https://lnkd.in/eQ-NQpuR #ApplePay #LoyaltyPrograms #MarketingTech

We're incredibly proud of our resident data superhero, Tom Ferrara, for winning the Outstanding Leadership Award! 💥 Tom's journey started in 2018, where he presented complex analytics concepts through the lens of basketball at a regional conference. Inspired by our culture and leadership, Tom took his passion for data visualization to the next level: Comic-Con! Since 2019, Tom's been leading panels at conventions worldwide, using characters like Spider-Man to make analytics relatable for aspiring analysts. This dedication to leadership and innovative teaching led to Tom's nomination and eventual win at the CXO 2.0 conference. Congratulations Tom!