Kobie Marketing’s Post

Fast checkout? Not always the golden ticket. Especially for high-value items. Sonos has stumbled upon a counterintuitive truth: More steps at checkout might actually *boost* buyer confidence. For D2C brands, the race to streamline buying processes has overlooked one critical factor - the nature of the purchase matters. When we're parting with significant sums, a too-quick checkout can feel ... unsettling. For high-consideration items, a few extra steps can provide that much-needed pause. A moment for consumers to reflect and reassure themselves of their choice. It's a bold move in an era where speed is often equated with efficiency. But it speaks volumes about understanding customer psychology. Check it out: https://lnkd.in/eCt7Xhiy

2001: Apple opened its first 2 stores, hosting over 8,000 visitors in 2 days. 2024: An Apple retail store makes $40 million annually. Apple made its retail store its secret sauce to success. But how did a tech product become a thing of luxury? You see, in 1999, when Steve Jobs decided to open retail stores, he faced criticism and doubts. Some even quoted that this would make Apple bankrupt. But Steve Jobs knew that luxury selling isn’t about a product but the process of making customers feel exclusive. Traditional retail focused on just selling products, not delivering great experiences. Apple saw an opportunity to redefine retail, thus leading to building its first stores in 2000. Here's what retailers can learn from the Apple store execution: ☑️ Customer Experience First: Apple stores focus on enriching lives, not just selling. Sales staff prioritise customer needs without pushy tactics. Takeaway - Align your brand vision to serve customers effectively. ☑️ Interactive Products: Apple stores allow customers to physically interact with products, creating a connection. Takeaway - Let customers touch and experience your products. ☑️ Personalised Recommendations: Staff understands individual needs before suggesting products. Takeaway -Offer personalised advice based on customer preferences. ☑️ Efficient Checkout: Apple uses mobile POS for quick self-checkout via the app. Takeaway - Streamline buying to reduce wait times. ☑️ Passionate Employees: Apple has a rigorous hiring process to find brand-aligned employees. Takeaway - Continuously train your team to keep them knowledgeable and enthusiastic. ☑️ Clear Service Standards: Apple's "A.P.P.L.E" approach ensures consistent, personalised service. Takeaway - Create simple guidelines for exceptional customer attention. ☑️ Small Gestures: Warm greetings and farewells make a big impact. Takeaway - Focus on making every interaction memorable and pleasant. Apple's success shows that exceptional customer service is key in an era of online retail challenges. By controlling the brand experience, focusing on solutions over sales, and taking care of the small details, retailers can create lasting impressions and loyal customers. P.S. There are only 524 Apple stores in India. #apple #retail

SPECIAL FEATURE: By now, following the evolution from #loyaltyprogram punch cards to swipe cards to #mobileapps, many #cstore retailers have it down pat — leading them to ask: What's next? #CSNewsOnline

Remember the days when loyalty program sign-ups meant lengthy forms and additional steps? Those days are fading. At a recent visit to Maverick, shoppers experienced the future of in-store loyalty sign-ups via Apple Pay: a single, seamless click. It's not just about convenience; it signifies the evolution of retail. Dive into this game-changing approach in our latest article: https://bit.ly/46QVzgJ

 💡 Since September 2023, consumer electronics have been a top online purchase category in the UK, according to Statista. With rising living costs, half of UK online shoppers want more help managing expenses. 💪At ChaChing, we are on a mission to help consumers get more for their money. Our shopping app offers fast cash paybacks on all their favorite brands and products. Shoppers enjoy inflation-busting 15% to 40% cash paybacks on every purchase! 💸💥 🚀It’s not just consumers who win. Retailers and merchants benefit too by only paying on a CPO basis when customers make a purchase. Merchants are already saving millions by advertising on ChaChing and supporting our mission to provide unprecedented value. 💯Listing your electronic SKUs on ChaChing is quick and easy. Go to www.chaching.me to find out more about joining our game-changing ecommerce platform! #ChaChing #Electronics #Cashback #Ecommerce #Retail #ShoppingSmart #OnlineShopping #UKRetail #NoRiskAdvertising #ItsPaybackTime #WinWinForEveryone 

Last weekend, I took my kids shopping. We had a few items to buy, and the checkout line at the store was quite long. Rather than waiting, we decided to leave and explore another store for fun purchases. It may not have been a significant amount of money, but for retailers, these lost sales can add up when many customers make similar choices. Retailers can improve their chances during busy times by equipping staff with mobile payment devices. To learn more about this solution, check out this whitepaper: https://lnkd.in/ehu4nKfy

Are your retailers falling short of their growth targets? The root of the problem could be in your incentive management system. Here’s how our smart campaigns and commissions platform has helped multiple leading telcos achieve their business goals. Learn more about SCC - https://lnkd.in/dcsq6ehh #seamless #digitaldistribution #smartcampaigns #resellers #pos #telecom #retailers

Self checkout- love or hate? The retail giant Target just announced a new policy for their self-checkout lanes: customers will now only be able to purchase up to 10 items. While this may seem like a step back from the convenience and speed that self-checkout was designed to provide, it's important to note that self-checkout is here to stay. As someone who advises retailers on all things CX, I have a love/hate relationship with self-checkout. When it works smoothly, it's a lovely experience. However, when it doesn't (which is often), it can be infuriating. What do you think about Target's new policy? How will it impact your shopping experience? Would love to hear your thoughts in the comment section below.

📈 40.4% YoY growth in Klaviyo-attributed revenue YTD 📤 46.3% YTD growth in email subscribers in November 2023 💬 $80K+ in revenue from first SMS campaign in 24 hours Learn how Marine Layer leveraged email, SMS, and POS integration to drive growth and streamline their customer experience: https://bit.ly/3SS57E8

Does Publix Accept Apple Pay? In this post, we explore the payment options at Publix, one of the oldest US grocery stores. Publix, with a history dating back to 1930, is a significant employee-owned grocery chain with a wide presence. To cater to its diverse consumer base, Publix has expanded its payment methods. The question often asked is whether Publix accepts Apple Pay. https://lnkd.in/gcmcEGzD The good news is yes, Publix does accept Apple Pay. This means you can conveniently use Apple Pay for your transactions at Publix. This post provides a brief overview of Publix and details on using Apple Pay for your purchases. Read on to learn more about the seamless payment experience with Apple Pay at Publix.