Martha Cohen

Smart move! Best practice is generally two DSPs (three max). The reason to use more than one is because each has its own strengths, in many cases technologies, and audience data & targeting capabilities. Layering this with a CDP that can directly integrate with the DSPs for real-time audience activation, as well as ingest and unify various IDs & leverage data clean rooms for identity resolution (I.e. The Trade Desk UID 2.0, LiveRamp RampID, etc) is a recipe for success - for both advertising performance and customer experience.

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Rip off the band-aid. Honor the heritage. Build new emotional brand connections. Plow away tribalism. Do the hard work. When two companies merge to become one brand, it's usually beneficial for the corporate culture to unify the brand identity with urgency. It's never easy, but it doesn’t need to be difficult. When Carrie Giaimo, Ken Chrisman, and Darcy Curran gave us the opportunity to help build a brand that communicated the competitive advantage created by the combination of Warren Manufacturing and Highline Distribution, we were honored to brand what will be the most omnipresent automotive brand in the aftermarket: new logo, new mission, new vision, refreshed trade show booth, new merch, new hype videos, new sales materials, new Powerpoint templates, reskinned website , new brand standards, integrated foundational social, and trade show recaps were just some of the projects we sprinted through in 4 months. No ambition too big, no deliverable too small. The collaborative spirit and executional excellence between Highline Warren and the Tattoo Projects team is a real-world-solution to all the click-bait-cliché-LinkedIn-think-pieces stoking fake division between in-house and agency teams. The future of branding isn't "either / or". It will always be "and", and that's what will separate great brands from the sea of sameness. This push demanded every one of our departments, branding, digital, social, production, to directly plug into Highline Warren’s key stakeholders. Nimbly operating hand in glove with the client’s internal teams to reach the same goal. I'm professionally awed by what the teams accomplished, and grateful for the trust and team spirit between all the organizations. Big shout of to Rebecca Radford for all the overlapping project plans, and Carrie Giaimo for having the vision, experience to push for a unified mark, and trust in the teams. Credits: (DM me if I missed anyone, happy to add) Client: Highline Warren CEO: Darcy Curran President: Ken Chrisman CMO: Carrie Giaimo CFO: Brad Moreschi Head of Corporate Communications: Catherine Butler Senior Director of Integrated Branding: Syreeta Norwood VP of Category Management: Eric Wheeldon Digital Director: Bryan Kowalinski Design Manger: Kholt Joyce VP of Marketing: Kristin Herrmann-Ratz Private Equity: Pritzker Private Capital Agency: Tattoo Projects Chief Growth Marketing Officer: Andrew Hagopian VP of Project Management: Rebecca Radford Digital Project Manager: Allen Chan Strategy Director: Roger Beasley Senior Account Executive: Jane Finney Hall Account Executive: Jack Deluca VP of Production: William Boyér VP of Social: Kayla Zarecky VP of Digital: Paul Benninghove Jr. UX Designer: Mackenzie Fuhrman VP of Social: Kayla Zarecky Associate Creative Director: Christopher Bazata, MBA Senior Art Director: Anna Rissanen Copywriter: Duncan Heredia Design Intern: Benjamin Johnson Copywriter Intern: Chad B. #branding #design #automotive #merger #inhouse #agency

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Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns must be on point to capture a consumer's attention. But with so much competition, how can dealers make their ads stand out? #automotive #dealership #marketing #zerosum

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Exciting changes in Inspire Brands’ advertising strategy! 🌟 At Inspire, they’re marketing team was juggling among four or five different Demand-Side Platforms (DSPs) for its ads. This often led to viewers seeing the same ad multiple times, which isn't ideal. To fix this, Inspire decided to simplify things. Now, Inspire is mainly using the Yahoo DSP for its streaming and online video ads and Google's DV360 for display ads. This brings the total DSP count down to just two. Here's why this is great: With fewer DSPs, people see Inspire’s ads less often, making the viewing experience better. Yahoo’s ConnectID works really well with Epsilon’s CORE ID (Inspire’s data partner). This means Inspire can match its ads to the right people more accurately. Managing fewer platforms makes its job easier and lets Inspire focus more on creating great ads. This strategic move helps Inspire reach its audience more effectively and make smarter use of advertising budget. 🚀 #DigitalMarketing #AdTech #AdvertisingEfficiency #CustomerExperience

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Whether you like to sit back and watch, listen on your drives, or keep it on in the background, audio (and now video) #podcasts are becoming increasingly a part of the lives of top performers in any industry. Taking the time to continue to learn and grow takes effort. Work Truck Magazine and all of our Bobit fleet, trucking, transportation, dealer, public safety, and beauty publications (phew!) understand the need to take your education on the go and offer a ton of educational and entertaining podcasts. Make sure you have subscribed today!!! #Bobit #WorldListeningDay #educationinaudio #neverstoplearning

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Discover how aligning your business with the Summer Games can elevate your advertising strategy - and your brand overall. Read more here: https://lnkd.in/gs7raBtj #LifeatCox #CoxMedia

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Are you leveraging your Prime Day Momentum? Why Remarketing to New to Brand Customers Matters: Did you just have a very successful Prime Day with a surge of new customers? Now is the perfect time to harness that momentum through strategic remarketing efforts. Here's why: 1️⃣ Strike While the Iron is Hot: New customers are still in the discovery phase and likely open to exploring more from your brand. By remarketing promptly, we stay top of mind and capitalize on their recent interest. 2️⃣ Nurture the Relationship: Remarketing allows us to continue the conversation post-purchase. Whether it's offering complementary products or showcasing our brand story, we deepen the connection and foster loyalty. 3️⃣ Optimize Lifetime Value: The initial purchase is just the beginning. By engaging new customers early on, we enhance their lifetime value and turn them into advocates who amplify our brand reach. At Pirawna, we're committed to delivering exceptional e comm growth trajectories beyond Prime Day. We are bullish on remarking NTB customers and capitalizing on this opportunity to build lasting customers and drive sustainable growth. #PrimeDay #Remarketing #CustomerRetention #BrandGrowth #DigitalMarketing #EcommerceSuccess

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Great recap Francis Guindon, on #marketing #ai #trends. A few of my own takeaways for #startups SECURING SEED 1.) Understand ROI for both you, AND your consumer. 2.) Don’t tell investors when/how you’ll be profitable, BUT how you’ll reinvest to continue to exponentiate growth. 3.) Bootstrap until you ACTUALLY need funding from VC’s in order to unlock added value for you.

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Excited to share some strategic insights on accomplishing key goals in email marketing! It's time to ditch the one-size-fits-all approach. Personalization and targeted messaging yield better results. Small changes can lead to big impacts. Embrace experimentation and adaptability to drive meaningful change. Leverage customer insights to tailor email programs. Understanding your audience is crucial for delivering relevant content. Instead of sticking to the same old playbook, let's proactively seek out areas for improvement. Embrace a culture of innovation and evolution. Don't go it alone. Engage with vendors and tech partners to tap into their expertise and resources for mutual success. Let's elevate our email marketing game together! 💼✨ #MarketingStrategy #Innovation #Collaboration

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Banks need a solid strategy to retain and bring in new customers. Regina Mahoney-DeMars shares some tips including using TikTok on this podcast. Hear more content like this at the Bank Customer Experience Summit. #bank #banking #customerexperience #TikTok

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Are your salespeople introducing customers to your service department? Learn how to increase the likelihood a customer will service at the dealership by up to 40% and much more on the latest episode of, "Droppin' Knowledge with Noah" https://lnkd.in/ekY9Zf6X

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Buying experiences in the automotive world continue to transform and evolve exponentially. Using data to fuel relevant, personlised engagement is paramount to ensure successful targeting, understanding and conversion of your customers and prospects. #data #kaisa #freespee #customerengagement #automotive #oem #dealerengagement #platform #CX #

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Part 4 (of 5) of the ReputationUs series on "Quantifying the Value of Reputation" examines CUSTOMER RETENTION. Let us know whatcha think! Yes, that's me at a Lowe's Companies, Inc. getting my customer services needs met. 😁 Thank you, McKinsey & Company Trustpilot for Business Trustpilot ReviewTrackers Yotpo Boston Consulting Group (BCG) for some valuable supporting data! ReputationU https://lnkd.in/ejpeH263

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Tomorrow, on the FixedOps UX, guest Mike Vogel reminds us that we need to stop chasing numbers - focus on the customer experience. Mike has leveraged an amazing fixed operations career at several large dealer groups to build an in-demand coaching firm. Amazing service revenue and rock-solid retention starts with great fixed ops leadership, which requires getting up close with your teams, processes and customers. See the full episode tomorrow right here! #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation  

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