Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com. Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing
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This week, we welcomed our June New Grad Class to Epsilon! Our New Grads are joining us across 6 of our offices, and it has been an exciting week of in-person kick offs with onboarding, networking, team-building activities, volunteering and learning from sessions with senior leaders. Welcome to Epsilon! #EpicTogether #EarlyCareers
The #Paris2024 Olympic Games are only one month away. It's a milestone event for many brands—but are people listening? To predict how this year's Summer Olympics might impact consumer spend, we look to the past for clues. In the data trends report, we examine how people spent their money before, during and after the Tokyo Games to see how behavior shifted in 2021—and what it could tell us about 2024: https://bit.ly/4aTEAMz
Pride Month celebrates the progress of the LGBTQ+ civil rights movement and the ongoing fight for equality. In 2024, Pride Month remains more critical than ever and serves as a reminder to foster intersectional advocacy and support across all identities within the community. At Epsilon, we are committed to serving the interests of all people and all identities by living our values and respecting all voices. Epsilon's Culture & Inclusion leader Duane La Bom reflects with his thoughts during Pride Month below.
At Epsilon, we are in the business of knowing that people are not one-dimensional. It takes the creativity, background and innovation from a choir of voices, harmonizing our best insights in order to serve unique audiences around us. As I reflect on my recent months since joining Epsilon as the Vice President of DEI, I can recall firsthand how our organization not only connects our clients to customers, but does so in a way that respects, protects and will increase access/opportunity across the intersection of our identity-based communities. So, we pause to honor Pride month and Epsilon’s commitment to serve the interests of all identities, from our colleagues to everyone seeking to live in safety. Whether it’s connecting to brands, growing careers, or just being better humans to each other, we recognize the significance of identity, belonging and inclusion to our values. We take time to recognize the bravery and strength of our LGBTQ+ teammates to bring their entire selves to work, while also recognizing that our journey is not complete. It is time for allies to stand with the community to protect and advance inclusion. Allies sharing their journeys can inspire and galvanize others to confront biases and promote acceptance. Honest stories of transformation, like a leader who became an ally after a family member's coming out, help create cultures of growth and understanding. I am proud to champion our celebration this year. I encourage everyone to seek resources that will further your understanding and support of the LGBTQ+ community.
Thinking about measurement ahead of the holidays? Guest speaker Nikhil Lai, senior analyst at Forrester, and Epsilon's David Peterson share insights on what accurate #retailmedia measurement looks like, so you can derive maximum value from your forthcoming #holiday #marketing campaigns. https://bit.ly/45W6mqZ
The next generation of owned-channel messaging is here. Achieve true 1:1 personalization across email, SMS/MMS and mobile push with Epsilon Messaging. Our no-code, intuitive UX empowers you to connect with each customer in real time. See what's new with our cross-channel engagement solution: https://bit.ly/3VT5rUG
The reality of third-party cookie (3PC) deprecation is now closer than ever—yet 75% of marketers are “very” or “moderately” reliant on them, and more than half don’t feel ready for the change. Do you? Download our research for more insights on how to thrive without 3PCs: https://bit.ly/4aeB3Iq
Today across the U.S. we are taking time to honor and recognize Juneteenth. Duane La Bom, Epsilon's Culture & Inclusion leader shares additional perspective
If you are a leader in your organization and you were unsure how to discuss Juneteenth with your team, here is some historical context to consider. Juneteenth is the oldest internationally celebrated commemoration of the ending of slavery in the United States. Dating back to 1865, it marks the day Union soldiers arrived in Galveston, Texas, with news that the enslaved were now free, two and a half years after President Lincoln's Emancipation Proclamation. Despite various explanations for the delay, including the withholding of information by enslavers, the significance of this day in American history cannot be understated. #Juneteenth #HistoryLesson
In a #cookieless world, high performing #ad campaigns will thrive off the power of #martech and #adtech together. Tools like #CDPs, #loyalty programs and #cleanrooms can help you build a first-party data strategy that reaches the right customers (without cookies). Here's how:
The Summer #Olympics are on deck, followed by a presidential #election that takes us right into a shorter-than-normal #holiday season. Here’s how these events may change how consumers spend their money:
#Marketers are looking at #CDPs and #cleanrooms to help them solve for connectivity in a cookieless world. But what do each of them uniquely solve for marketers? And why might you actually need both of them? Learn more about the difference and synergies between CDPs and clean rooms in the blog post: https://lnkd.in/dX25n7z5