being haircare

Our founder Jaimee Lupton sat down with WWD to speak on the launch of being haircare at Walmart and how the versatile range is disrupting the beauty space. "The overall approach with this brand is to celebrate hair in its natural form and speak to our community. There’s a lot of discussion about how the brand stood up and spoke to different hair types, specifically curly and coily hair, and they’re often marginalized and seen as the ‘other’ offering within a brand, and we want to represent them equally.” With many thanks to James Manso and the WWD team. Read the full article here https://lnkd.in/eFXHqpwX

being haircare is big, bold and here to make a change. In a category where inclusive brand solutions remain underrepresented and advertising relies on time-tested gender ideals, we at being haircare have made it our mission to meaningfully transform the narrative by envisioning a beauty landscape that unites individuals of all identities, hair types and abilities. Inclusivity is ingrained in Being’s design ethos and woven into the very fabric of the products. Challenging mainstream beauty standards, being haircare aims to foster a sense of belonging by embracing diversity and encouraging individual expression through product and messaging. being, for being you. Shop our full range at Walmart in-store and online.

We are so excited to see being haircare officially on end caps at Walmart! For being haircare, true inclusivity means packaging that is created as consciously as its formulas and we could not be prouder to see our bottles shining on shelf. Shop our full range in-store and online at Walmart https://lnkd.in/gHmCZUuc

We are so excited to announce the launch of being haircare exclusively at Walmart. being is a targeted line of haircare formulas for all hair types and needs, made for everything your hair is and nothing its not. With products specifically created for types 1A through to 4C—from straight and fine to coily and coarse—we’re for being u, with us. being is the first brand distributed in a mass retailer in the U.S. that allows people with all hair types, textures and needs to buy from one brand, in one aisle, on one shelf, at an accessible price point. We pride ourselves on being part of a more inclusive beauty movement, helping to democratize premium haircare one bottle at a time. Developed with trichologists and a diverse advisory board of experts—along with being dermatologically tested, Leaping Bunny-approved and made using ethically sourced ingredients—being is purpose-driven and inclusive with a social conscience. Find us online and in-store at Walmart - thank you to Creighton T. Kiper, Eileen Remley and Jennifer Aguirre and the team for making this all possible.

Formulas targeted to your hair type, for everything your hair is and nothing it's not. being haircare is launching exclusively at Walmart July 3rd. And everyone's welcome.