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Walmart has launched Brand Stores (a few weeks ago) and so of course Russell Stover Chocolates had to be the first candy brand to get in on the action! Similar to another certain major online retailer, brand stores can be accessed by clicking the brand name on the PDP, and also from brand-led search ads launched through Walmart Connect. 📦Showcase entire portfolio - drive NPD or higher AOV. 📦+36% impressions linking #ads to brand stores (AMZ). 📦+21% repeat visitors to updated brand stores (AMZ). 📦Opportunity to merge 1P and 3P assortment. Whilst the customisation and functionality has some opportunities to go further, these developments should happen very quickly given Brand Stores on any platform are an opportunity for higher weight of purchase, and for retailers to encourage brands to spend #digitaladvertising dollars on driving traffic. Given the above, the opportunity for brands is pretty clear. What do you think? Kayla Fischer, Zach Harmeyer, #Walmart #RetailMedia #BrandStore https://lnkd.in/gJypMd4Z

In my professional opinion, these are delicious.

It’s a big change from the traditional 1D(or linear) barcode to the 2D Barcode but the benefits to brands, manufacturers, retailers and of course the customer are huge. Buyerdock’s iQR code powered by GS1 Digital link can help you realise those benefits and Buyerdock will help you navigate the change

From the barcode to QR powered by GS1.

🔆 Anyone remember the 'blue light special'? 🔆 When Walmart first came to town in my rural Northwest MO town with one stoplight, I vividly remember the 'blue light special'. It's where they'd bring a 'blue light' to put in front of specific set if merchandise and announce it being on sale. It turns out Walmart was not the originator of this idea, but it was Kmart. . . in 1965. Modern day with higher inputs such as labor, it's happening in reverse . . . We're calling it 'dynamic' or 'surge' pricing. What is it? 💥 Charging higher rates at peak times and dropping them at slower ones. 💥 Or when supply outpaces demand, pricing goes down. 💥 Or when demand outpaces supply, pricing goes up. 💥 Or when the competitor online or across the street has a higher or lower price. 🔆 Creating the infrastructure and competency will be a game changer for those that adapt. Are you ready? 🚩 To pay a premium at your hair salon for an evening or weekend appointment (or a discount for weekday) 🚩 To pay a premium at your favorite seafood/steak restaurant for a 6 pm reservation (or a discount for 4 pm) 🚩 To pay a premium for ice cream on the weekend nights (or a discount for weekday) 🚩 To pay a premium for walk up counter service at your favorite coffee shop at peak times It's been happening for years across many facets of industry, though perhaps somewhat blind to us as consumers. It can be deployed for market share gains and/or margin, as it's just another lever to create options. How high do labor prices have to get to consider at least testing it in your business? 💡 Where are you or do you foresee more 'dynamic pricing' in your daily personal or professional life? #pricing #economics #growthmindset

Collecting product reviews is not easy. Especially if: - You sell to retailers - You’re a private label supplier - You sell seasonal goods - Your products retail below $5.00 - And your retailers impose review minimums within days of launch But that didn’t stop our client EverStar from collecting over 3,000 reviews … on just one SKU. Which SKU? A regularly-priced $2.98 Christmas light pack under Walmart’s Holiday Time brand. Oh, and every review was authentic, meaning no product sampling and no incentivization was used. Between Halloween and Christmas, EverStar collected over 30,000 ratings and reviews across its assortment 🤯 What did that lead to? Walmart and its private label brands, including “Holiday Time” and “Way To Celebrate!, generated awareness and their PDPs earned more traffic and clicks during the busiest time of the year for D18 and the Seasonal department. Outstanding work by the EverStar and Wholescale teams for executing for Walmart merchants and shoppers 🚀

👶 In a crowded category and the even more crowded aisles of Walmart, DYPER needed to stand out. Informed by a sharpened strategy and defined codes, we reformatted their #packaging to craft a disruptive shelf presence that demands attention and maximises brand impact. Take a closer look ➡️ https://bit.ly/3Ajv2L5 #IdeasThatPowerProgress #CPG #CPGbrands

Customer Experience (CX) Strategy is one of our key pillars at The Strategy Group. At the core of CX is customer centricity: putting the customer at the centre of everything you do. This involves shaping every interaction by stepping in the customer's shoes to craft delightful, personalised customer experiences. It's inspiring to see Kmart Australia Limited highlight the importance of customer centricity at the Australian Retailers Association (ARA) Leaders Forum last week. Their focus on customer centricity has brought them great success in being a trusted, much-loved brand. The affection customers have for Kmart — from the experiences to the products and their affordability — is palpable. A glance at TikTok offers a glimpse into the positive customer feedback and engagement that Kmart enjoys. Interested in learning how customer-centricity can transform your business into a beloved brand? Get in touch to discover more.

A recent article from CNN about Aldi and how this center of store bargain aisle is drawing customers was quite interesting. I admit that I don't shop there (too far from me) so I quickly jumped into the Catalytics ad tracking database and saw some amazing deals. As you can see these advertised deals really draw traffic! #cpg #categorymanagement #cpgsales #shopperinsights https://lnkd.in/e_vprBCG