being haircare’s Post

Sign & Signals - When consumers are organising there own focus groups, this should be a good sign that there unmet needs & vast opportunities within the haircare industry! Well done to Sandra Pitroipa 🇧🇫 🇫🇷 for gathering and sharing valuable data🏆 #haircare #cosmeticindustry #data #underrepresented #opportunity #investing #marketresearch

𝘼 𝙬𝙝𝙞𝙩𝙚 𝙢𝙖𝙡𝙚 𝙨𝙝𝙤𝙥𝙥𝙚𝙧 𝙧𝙚𝙘𝙚𝙞𝙫𝙚𝙨 𝙖 𝙬𝙖𝙧𝙢 𝙬𝙚𝙡𝙘𝙤𝙢𝙚 𝙖𝙣𝙙 𝙖 𝙙𝙞𝙨𝙘𝙤𝙪𝙣𝙩, 𝙬𝙝𝙞𝙡𝙚 𝙖 𝙗𝙡𝙖𝙘𝙠 𝙢𝙖𝙡𝙚 𝙨𝙝𝙤𝙥𝙥𝙚𝙧 𝙞𝙨 𝙣𝙤𝙩 𝙜𝙧𝙚𝙚𝙩𝙚𝙙 𝙖𝙩 𝙩𝙝𝙚 𝙙𝙤𝙤𝙧. 𝙄𝙣𝙨𝙩𝙚𝙖𝙙, 𝙝𝙚 𝙞𝙨 𝙚𝙣𝙘𝙤𝙪𝙧𝙖𝙜𝙚𝙙 𝙩𝙤 𝙡𝙚𝙖𝙫𝙚 𝙛𝙤𝙧 𝙖 "𝙘𝙝𝙚𝙖𝙥𝙚𝙧" 𝙨𝙩𝙤𝙧𝙚 𝙖𝙣𝙙 𝙡𝙖𝙩𝙚𝙧 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙚𝙙 𝙗𝙮 𝙖 𝙨𝙖𝙡𝙚𝙨𝙥𝙚𝙧𝙨𝙤𝙣 𝙖𝙗𝙤𝙪𝙩 𝙝𝙞𝙨 𝙧𝙚𝙘𝙚𝙞𝙥𝙩, 𝙙𝙚𝙨𝙥𝙞𝙩𝙚 𝙣𝙤𝙩 𝙢𝙖𝙠𝙞𝙣𝙜 𝙖𝙣𝙮 𝙥𝙪𝙧𝙘𝙝𝙖𝙨𝙚𝙨. This exact scenario is used for a training video made for retail employees as part of a new antibias push by dozens of retailers across the country. This is a stark reminder that systemic bias continues to impact individuals' experiences based on race. As an advocate for justice and equality, I applaud the efforts of retailers taking steps to address this issue. Read more about this important initiative in the article linked below. https://lnkd.in/ghEgXWXc . . . #Antibias #Inclusion #Equality #RacialProfiling

Ever wonder how brands are embracing inclusivity and diversity in their products? They identify the needs of underrepresented communities and craft products that solve their unique challenges. This mindful approach not only supports these communities, but cuts ambiguity surrounding inclusivity by making it an integral part of their brand identity. https://bit.ly/45INw6v #DEIB #Inclusion #Diversity #InclusiveBrands #BrandingStrategy

🟥Cultural Factors Influencing Consumer Buying Behavior ✅There are cultural factors that affect the buyer behavior and it can be classified to culture,suculture,social class and gender. ✅culture is a set of values and attitudes learned and shared among a group of people. you shapes your basic values, perceptions, and behaviors learned during childhood. 🟥The difference in Cultural differences like in wedding attire color choices. ✅subculture is about group sharing specific https://buff.ly/3U8XfiB priorities in product considerations.the Ethnic, racial, or shared-interest groups impacting buying behavior. 🟥like the Influence of hip-hop culture on fashion, particularly sneakers. ✅Gender is all about differences between male and female.Different motives, perspectives, and considerations in shopping. ✅Males often follow a utilitarian, logic-based approach; females make decisions on an emotional level. ✅Social Class: is all about Classification based on income, occupation, and education and it will Shapes preferences and priorities in product consideration. ✅for an example the Lower-middle-class focuses on price, upper-middle-class considers quality and features.

𝘼 𝙬𝙝𝙞𝙩𝙚 𝙢𝙖𝙡𝙚 𝙨𝙝𝙤𝙥𝙥𝙚𝙧 𝙧𝙚𝙘𝙚𝙞𝙫𝙚𝙨 𝙖 𝙬𝙖𝙧𝙢 𝙬𝙚𝙡𝙘𝙤𝙢𝙚 𝙖𝙣𝙙 𝙖 𝙙𝙞𝙨𝙘𝙤𝙪𝙣𝙩, 𝙬𝙝𝙞𝙡𝙚 𝙖 𝙗𝙡𝙖𝙘𝙠 𝙢𝙖𝙡𝙚 𝙨𝙝𝙤𝙥𝙥𝙚𝙧 𝙞𝙨 𝙣𝙤𝙩 𝙜𝙧𝙚𝙚𝙩𝙚𝙙 𝙖𝙩 𝙩𝙝𝙚 𝙙𝙤𝙤𝙧. 𝙄𝙣𝙨𝙩𝙚𝙖𝙙, 𝙝𝙚 𝙞𝙨 𝙚𝙣𝙘𝙤𝙪𝙧𝙖𝙜𝙚𝙙 𝙩𝙤 𝙡𝙚𝙖𝙫𝙚 𝙛𝙤𝙧 𝙖 "𝙘𝙝𝙚𝙖𝙥𝙚𝙧" 𝙨𝙩𝙤𝙧𝙚 𝙖𝙣𝙙 𝙡𝙖𝙩𝙚𝙧 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙚𝙙 𝙗𝙮 𝙖 𝙨𝙖𝙡𝙚𝙨𝙥𝙚𝙧𝙨𝙤𝙣 𝙖𝙗𝙤𝙪𝙩 𝙝𝙞𝙨 𝙧𝙚𝙘𝙚𝙞𝙥𝙩, 𝙙𝙚𝙨𝙥𝙞𝙩𝙚 𝙣𝙤𝙩 𝙢𝙖𝙠𝙞𝙣𝙜 𝙖𝙣𝙮 𝙥𝙪𝙧𝙘𝙝𝙖𝙨𝙚𝙨. This exact scenario is used for a training video made for retail employees as part of a new antibias push by dozens of retailers across the country. This is a stark reminder that systemic bias continues to impact individuals' experiences based on race. As advocates for justice and equality, we applaud the efforts of retailers taking steps to address this issue. Read more about this important initiative in the article linked below. https://lnkd.in/gAQnaPnu . . . #Antibias #Inclusion #Equality #RacialProfiling

In a world where representation and inclusivity matter more than ever, these marketing campaigns with LGBTIQ+ themes have made a lasting impact on audiences worldwide: 💜 "Proud Whopper" by Burger King: This iconic campaign celebrated love in all its forms by introducing the ""Proud Whopper,"" wrapped in rainbow colors during Pride. The message was clear: everyone is welcome at Burger King. 💙 "Love Has No Labels" by Ad Council: This powerful campaign challenged stereotypes and prejudices by showcasing real love and connections across all genders, races, and orientations. It emphasized that love knows no labels. 💚 "First Shave" by Gillette: Featuring a transgender man's first shave, this emotionally charged ad highlighted the significance of self-expression and acceptance, resonating deeply with audiences. 🧡 "The Ad That Nike Didn't Want You to See" by Skittles: In a playful yet impactful move, Skittles created an ad exclusively for Pride that celebrated the rainbow without mentioning the word ""pride"" or showing any Skittles candies. 💛 "Better as One" by Absolut Vodka: Absolut Vodka's campaign celebrated diversity and unity by showcasing different couples coming together to form a heart shape, symbolizing that we are all better. These campaigns serve as a reminder that marketing has the power to inspire change, challenge norms, and create a more inclusive world for all. 🌈 #Pride #LGBTIQ+ #PrideMonth #PrideMarketing #Pride2024

Congratulations to Amazon for being #1 brand in both the USA and UK amongst people with disabilities. Kantar’s Brand Inclusion Index is a roadmap to growth. It tells you what traditionally under-served groups of consumers think about your brand and your inclusion status as well as benchmarking you against your competitors. It’s an essential tool for any brand that wants to monitor and improve its #inclusion performance and attract spend from the 49% of US consumers who use inclusion criteria to help make brand choices. Discover how the #BrandInclusionIndex will enhance your business performance by downloading the booklet here: https://lnkd.in/gwntgAsc

Did you know that almost half of all customers make their buying decisions based on a company's commitment to diversity and inclusion? According to Kantar's Brand Inclusion Index, 63% of people have experienced discrimination in the last year, resulting in a potential loss of $5.4 trillion for businesses. Find out more by reading Ad Age's article on Kantar's Brand Inclusion Index now: https://lnkd.in/gfsQAC9e

Nearly half of all consumers, 49%, say they make purchase decisions based on a brand’s diversity and inclusion efforts. 63% of respondents said they have experienced discrimination in the last 12 months; 44% said such experiences were at a commercial location. Kantar said that translates to a potential loss for businesses of $5.4 trillion. Check out Ad Age's latest article on Kantar's Brand Inclusion Index: https://lnkd.in/dJuKiv23

Did you know that almost 50% of consumers make their purchase decisions based on a brand's commitment to diversity and inclusion? Shockingly, 63% of those surveyed reported experiencing discrimination in the past year, with 44% of those happening at commercial locations. Kantar's Brand Inclusion Index indicates that businesses could lose out on a whopping $5.4 trillion due to this. Read Ad Age's article on Kantar's Brand Inclusion Index to learn more: https://lnkd.in/g2UQe5Za