being haircare’s Post

People often ask me, 'why men's haircare'? 🪒 Men's Shaving & Skincare = Harry's 🍒 Men's Personal Grooming = Manscaped 👨🏻 Men's Make-up = Warpaint for Men 💈 Men's Haircare = ? That's the space we aim to occupy with Heist. The brands dominating each grooming vertical today emerged in the last decade by defying the longstanding norms that came before them. - They challenged the status quo in product, pricing & distribution. - They pioneered new categories by responding to shifts in consumer habits, not trying to create new ones. - They broke down outdated stigmas & stereotypes. - They publicly championed the men of tomorrow, not the masculinity we knew. And then there’s haircare... it remains highly fragmented and stands as the category laggard, where men's habits and attitudes are evolving faster than the brands in this space. The brand that defines the category often wins the category (or so they say!). This is why we’re carving out new territory with Heist, through tech-enabled hair tools and customised formulations, tailored around the needs of men, so that one day... 🖤 Men’s Haircare = Heist.

The Haircare Conspiracy: Why Most Men Are Failing at Haircare? Haircare is often perceived as a realm dominated by women, with a plenty of products and advice tailored to their needs. However, the world of men’s haircare is fraught with its own unique challenges and misconceptions. Despite the increasing awareness and availability of men's grooming products, many men still struggle to achieve healthy, well-maintained hair. This phenomenon can be attributed to several factors, including societal norms, misinformation, and the influence of the haircare industry itself. This article explores the underlying reasons why most men are failing at haircare and what can be done to turn the tide. Read more - https://lnkd.in/dbQeZ5YD

UK-based hair and skincare brand Nature Spell has made its debut in the Indian market. The brand is launching an initial lineup of 22 stock keeping units (SKUs) in the hair, skin and body care range in India. Click on the link below to know more... Nature Spell I Sunny G. I Shopify #skincare #naturespell #skkincarebrand #personalcare #haircare #shopify #ecommerce #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing 

"The trend of "skinification" of hair is significantly influencing our approach to product development. Consumers today are more informed and appreciative of quality ingredients and the chemistry behind products. They understand that like skin, hair deserves a comprehensive care regimen that provides nourishment and protection. For us, this has meant focusing on leveraging skin technology and learnings to develop products that address the health of hair at its foundation — the scalp." 🚀JuE Wong 黄如意, CEO at Olaplex Inc. (Nasdaq: OLPX). This interview is part of our #Newsweek Christmas special feature, Looking Good: The Age-Old Defying Business of Cosmetics. https://lnkd.in/eF8gcmmW

Did you know in the UK, 8% of adults changed their hair product brands in the past three months? Plus, two out of three UK consumers purchase haircare items every one to three months. 💆♀️ This is a great chance for brands and stores to attract customers who aren't tied to one haircare brand. 👀 Luckily, we have the data that can help to drive these decisions. Chat with our team to set up a consultation by emailing hello@sparkemotions.com For more tips on haircare, grab our newest Mood of the Nation report or check out our blog for extra info. Find the links in the comments! #sparkemotions #haircare #moodofthenation #retail #shopperinsights

Hello, Mark Antoine here, bringing you a quick rundown of Motives Cosmetics—a cosmetic company that's not just about products but also offers a compelling compensation plan. Let's delve into their product range, assess the opportunity for compensation, and address the burning question: is it a legitimate opportunity or a potential scam? Motives Cosmetics boasts a diverse array of products, ranging from lip gloss, eye shadow, and various makeup essentials to eye base, liquid sticks, lipstick, eyeliners, skincare, lip and face care items, accessories, nail products, and even sun protection like sunscreen. The selection is vast, catering to different beauty needs. One intriguing aspect is the option to host Motives parties, a unique way to share the opportunity with friends. These parties not only facilitate shopping but also provide discounts to attendees, resembling a social gathering where you showcase Motives products. To take your involvement a step further, consider becoming a Motives representative. By joining the ranks, you stand to gain significant benefits. These include earning up to 40% retail profit, commissions on team sales, and the prospect of receiving respect and recognition as a beauty advisor. The Motives Cosmetics line opens up avenues for both personal shopping and building a team. As you explore Motives, you'll find that it's not just about makeup; it's a dynamic opportunity to share quality products, reap financial rewards, and be recognized for your efforts. To embark on this beauty and business journey, visit https://lnkd.in/geUaEMFS. Discover a world of cosmetics and compensation that Motives has to offer.

What can we learn from the monument success of K18 Hair? 1. Go for growth 2. Own your category, even when you are standing amongst giants 3. Collaborators are key 4. Marketing does drive sales 5. An engaged audience is a primed one 6. Have a destination and build your strategy to map the way there The Beauty buyouts at the end of 2023 were colossal! Want to start building your brand for this? Drop me a DM to find how we can help #beauty #billionaire #investors #buyout #marketshare #growth

While there has been a lot of press on the "beauty industry slowdown", the reality is that the we remain in a positive position and continue to lead retail overall. Prestige continues to lead the way with fragrances +13% and skincare +10%. Additionally, prestige hair continues to grow double digits driven by innovation and the expansion of product assortments to address hair wellness. The customer is choosing differently based on the challenging economic environment, however they continue to invest in beauty. As a brand (or retailer) I would be cautious pulling back investment in this incredibly competitive environment as even if growth simmers down from what we have experienced the past two years, the race for market share remains an opportunity. https://lnkd.in/gMrzqpND

We're so honored to be featured as a 2023 Power Brand by WWD Beauty Inc as part of the New Guard of beauty brands making big moves in the industry. 📰 "Though the leap from deodorants to hair care seems like a stretch, it’s one Native did with ease. After launching the category, it quickly became the top share gainer in mass hair care, according to Circana. The same data shows its equity in other categories, too, with Native becoming the third largest share gainer in mass market beauty aisles after doubling down on its key categories. It’s performing well digitally, too; EMV rose 41 percent." Read more at WWD: - Vineet Kumar, Janelle Wichmann, Nicole Landberg, Jeff Behling, John Huljak, Renae Reynolds

While there has been a lot of press on the "beauty industry slowdown", the reality is that the we remain in a positive position and continue to lead retail overall. Prestige continues to lead the way with fragrances +13% and skincare +10%. Additionally, prestige hair continues to grow double digits driven by innovation and the expansion of product assortments to address hair wellness. The customer is choosing differently based on the challenging economic environment, however they continue to invest in beauty. As a brand (or retailer) I would be cautious pulling back investment in this incredibly competitive environment as even if growth simmers down from what we have experienced the past two years, the race for market share remains an opportunity. https://lnkd.in/gMrzqpND