being haircare’s Post

Our latest Mood of The Nation Survey shows that over 1,000 UK adults value specific hair needs and trust in brands when buying haircare products. Yet, with 8% switching their hair product brands in the last three months and two-thirds of UK consumers buying haircare every one to three months, there's a big chance for brands to cash in. Swipe left to learn more about the key factors that influence shopper choice, or download the full report by clicking the link in the comments. #SparkEmotions #haircare #retail

As someone who fell in love with the Not Your Mother's Haircare curly line recently because of some convincing from social media and my specialist at Ulta Beauty, I can say that this was an excellent #marketingcampaign that helped bring the brand to the front of the the curly hair conversation! #influencermarketing has truly changed the retail space and helped to make discovering new products so much easier. ----- #digitalmarketing #digitalmarketingtrends #socialmedia #socialcommerce #retailmarketing #retail

➰More than 50% of consumers have no idea what type of #hair they have, while nearly 80% find it difficult to locate products designed for their hair needs/types. 🤔"We know #haircare isn't one size fits all, and consumers deserve more than a blanket approach to products, which often ignores a myriad of hair types, textures and needs," says being haircare co-founder Jaimee Lupton. "With Being, we offer fun, effective, solution-based hair care for hair types 1a to 4c, all under $7. And while we were conscious of price accessibility, we also focused on making our packaging more accessible, because we don't want cost or usability to be hurdles for shoppers. At Being, we want everyone to feel welcome, celebrated and seen." 💡The Walmart brand is accessibly designed, featuring high-contrast labels- easy-to-grip and easy-open tubes, and tactile cues for distinguishing products. ➡️Get the full breakdown of this new brand here: https://lnkd.in/gs72QagU

The Haircare Conspiracy: Why Most Men Are Failing at Haircare? Haircare is often perceived as a realm dominated by women, with a plenty of products and advice tailored to their needs. However, the world of men’s haircare is fraught with its own unique challenges and misconceptions. Despite the increasing awareness and availability of men's grooming products, many men still struggle to achieve healthy, well-maintained hair. This phenomenon can be attributed to several factors, including societal norms, misinformation, and the influence of the haircare industry itself. This article explores the underlying reasons why most men are failing at haircare and what can be done to turn the tide. Read more - https://lnkd.in/dbQeZ5YD

Did you know in the UK, 8% of adults changed their hair product brands in the past three months? Plus, two out of three UK consumers purchase haircare items every one to three months. 💆♀️ This is a great chance for brands and stores to attract customers who aren't tied to one haircare brand. 👀 Luckily, we have the data that can help to drive these decisions. Chat with our team to set up a consultation by emailing hello@sparkemotions.com For more tips on haircare, grab our newest Mood of the Nation report or check out our blog for extra info. Find the links in the comments! #sparkemotions #haircare #moodofthenation #retail #shopperinsights

Only 4% of hair care retail products sold, according to Nielsen Research, address the needs of curly (Euro/Asian) and natural hair types (African/Melanesian/Micronesian). Over 60% of global population has curly and natural curly hair types. Have you noticed ULTA now has almost 2 full aisles of brands to address this market in their salon hair care section and the major hair care players all have relatively new mini-lines or dedicated SKUs for this category? Lots of new players - who will be the big winner going forward? Had an interesting 2 hour roundtable on the topic this week.......good reasons for this growing much faster than in the past.... Remember when Redken launched a line/subsidiary brand for natural curly hair in the late 80s and had a relaxer that did not work?

Competitive Landscape: Key Players in the Hair Wig Market In the competitive landscape of the hair wig market, companies are fiercely competing by introducing innovative product offerings, expanding their distribution networks, and enhancing their brand presence. As the market evolves, strategic partnerships, product differentiation, and effective marketing strategies are becoming increasingly vital for businesses to stay ahead in this dynamic industry. Top Players: EVERGREEN PRODUCTS GROUP LIMITED, HAIRUWEAR, Shake-N-Go Fashion, Inc., Lordhair, uniwigs, Indique Hair LLC #hairwig #wigmarket #hairextension #theinsightpartners #marketresearch For More Insights: https://lnkd.in/dAqKrK9D

What can we learn from the monument success of K18 Hair? 1. Go for growth 2. Own your category, even when you are standing amongst giants 3. Collaborators are key 4. Marketing does drive sales 5. An engaged audience is a primed one 6. Have a destination and build your strategy to map the way there The Beauty buyouts at the end of 2023 were colossal! Want to start building your brand for this? Drop me a DM to find how we can help #beauty #billionaire #investors #buyout #marketshare #growth