Adolescent

We're back with our weekly roundup of TikTok trends we're currently loving, and we're still not subscribing to the idea that oversharing is a bad thing. Trend: My favorite animal is _____ Our Thoughts: Youth Happiness reported that 73% of American Gen Zers self-report as "somewhat" or "very" happy. Despite this, Gen Z isn't hesitant to showcase moments of standing up for themselves, defending friends, or telling off someone (in most cases, rightfully so). Trend: But if you were to ask me about ____ on a deeper level. Our Thoughts: Whether it's their favorite comfort show or feelings about a new city, sometimes a question prompts deeper reflection. Should they stick to the surface or dive into how their favorite reality show is actually a profound social experiment? It all depends on the day. Trend: And I wondered... (Sex and The City) Our Thoughts: Thoughts, thoughts, and more thoughts—so on-brand for Gen Z, constantly bringing fresh perspectives. From Carrie's iconic ponderings in SATC to a new trending sound on TikTok, SATC remains part of the current zeitgeist. 🔗 Follow us for the latest social media trends and insights! #SocialMedia #TikTokTrends #DigitalTrends

Excited to share that I am speaking at the Ad Age Small Agency Conference on the "Understanding Gen Z" panel with Kwame Taylor-Hayford Karan Dang and Susan Vugts This talk will stick with you, diving into current trends, meaningful approaches, and essential terminology for effectively reaching Gen Z. It's invaluable for those aiming to grasp and interact with this pivotal demographic. Date: July 24 Time: 1:45 PM ET https://lnkd.in/gdVrZYGT Stay tuned for more updates! #adolescentcontent #adage #AdAgeConference #UnderstandingGenZ #NextGenMarketing #Nextgencentricity

WE HAVE NEWS! Our CCO and co-founder Ramaa Mosley is speaking at the Ad Age Small Agency Conference on the "Understanding Gen Z" panel with Kwame Taylor-Hayford Karan Dang and Susan Vugts This talk will stick with you, diving into current trends, meaningful approaches, and essential terminology for effectively reaching Gen Z. It's invaluable for those aiming to grasp and interact with this pivotal demographic. Date: July 24 Time: 1:45 PM ET https://lnkd.in/gdVrZYGT Stay tuned for more updates! #adolescentcontent #adage #AdAgeConference #UnderstandingGenZ #NextGenMarketing #Nextgencentricity

Gen Zers, whether they enjoy or dislike their jobs, are focused on breaking the cycle of dedicating their entire lives to their careers. They've observed previous generations making work their only priority or entire personality. For them, it's important to avoid this trap and maintain a balance between work and personal life. Here's what one of our Youthtellers had to say: “In general, [I’m scared of] just becoming a robot as an adult... Just waking up, going to work, and coming back home. I hate thinking of that cycle; I watched my family go through it, and they weren’t happy.” Read the full article below for more! If you're unfamiliar, Adolescent Content has an internal community that we call Youthtellers, aged 16-26 years old. They help us keep our ears to the ground about new trends, unique POVs, and current sentiment amongst their generation. Follow us to stay up to date on the latest Gen Z insights and trends.

For Gen Z, it’s no longer enough to just have a job. The right job must have key characteristics, one of which is a strong distinction between work and life. Don’t assume that their always-on nature from social media transfers to work as well. Gen Z managers understand this. They recognize the importance of a work-life balance and how to navigate deliverables and productivity so that both can coexist. Our Social and Community Lead, Raven Baker, spoke with Business Insider about why this is important: "I never want to be the kind of leader who's the catalyst for someone's inner monologue shifting from 'I am capable, I have great ideas' to 'Am I capable? Am I good enough?'" Read the full article here: https://lnkd.in/ggsnNdtr If you haven't read the article yet, bookmark this post! 📌 Follow us for more Gen Z trends and insights.

PAID SOCIAL MEDIA INTERNSHIP APPLICATION OPENING at Adolescent OPP: Adolescent is opening up our summer/fall paid social media internship to students based in the USA. DETAILS: Are you a social media-savvy individual interested in learning how to take your skills to the next level in a professional environment? Adolescent is offering a 10 week long paid internship. Join us as a Social Media Intern focusing on adolescent content and our ad agency clients. As part of our team, you'll have the opportunity to curate, design, and manage engaging content tailored specifically for your peers. Dive into research, trending topics, share insights on pop culture, and spark conversations that resonate with our audience. Gain hands-on experience in content creation, community building, and social media management while making a real impact. If you're creative, passionate about connecting with others, and eager to showcase your talents, we want you on board. You will be the face of Adolescent for 10 weeks while gaining valuable professional experience. You'll work directly with our social lead Raven Baker and our community manager Serenity Griffin in a professional learning experience that offers meaningful, practical work related to a social media and marketing. This Adolescent internship gives a student the opportunity for career exploration and development, and to learn new skills. Must be US based. Must be enrolled as a student TO APPLY: https://lnkd.in/gpYemUse

Only 8 percent of Gen Zers are confident in most brands' understanding of their generation. They're not passive consumers—they're vocal and engaged. With their total buying power coming in at $450 billion globally, they have money to spend. But they don't feel like brands get them. Let's face it, we all have some catching up to do. There's a disconnect between what you think they want and what they actually want. Here are some insights to help bridge that gap: #GenZ #ConsumerInsights #BrandEngagement #MarketingStrategy

Here’s our weekly rundown of the latest #TikTok trends that we're all loving right now: Trend: "Spectacular give me 14 of them right now." Our Thoughts: A peak compliment is just that, a peak compliment. Trend: How many aura points did I lose? Our Thoughts: We wouldn't call this oversharing but rather the kind of sharing that removes stigma and brings people together through common experiences. Trend: This song reminds me of... Our Thoughts: Ah, the common film tropes of the 80s and early 90s—detectives determined to solve cold cases, high-powered executives who put work over family, and unrequited love. It's fascinating to see what sticks with younger generations when they watch these typess of movies. 🔗 Follow us to stay updated on the latest social media trends and insights! #SocialMedia #TikTokTrends #DigitalTrends #Insights

If you didn't know Gen Z has a special superpower. They're human BS detectors. To truly engage them, marketers need to grasp this reality. While many brands recognize the importance of authenticity in reaching Gen Z, here's the lesser-known truth:

Here's our weekly rundown of the latest #TikTok trends! From viral dances to pop culture moments that always seem to resurface, TikTok never fails to keep us entertained and inspired. Trend: My Summer Wishlist TLDR: We have to agree, sometimes the best way to talk about what's bothering you or insecurity is to sandwich the dead serious with two slices of humor. Creators are sharing their summer wishlists, blending realistic desires with the difficult to achieve. From wishing for a 24-inch waist to free healthcare, hoping for peace in Palestine, or coveting hard-to-find fashion items, these lists are a poignant reflection of the aspirations and struggles that cross our minds. Trend: Tyla dance TLDR: If you've been on the internet, you're likely familiar with new musiccomer Tyla. She recently posted throwback clips of herself on stage, sparking another viral dance trend on the clock app. Trend: Alexi Neiers: She said I was wearing 6-inch Louboutins... TLDR: 2010 is back! This TikTok audio is from the reality TV series Pretty Wild (IYKYK). The audio is now the backdrop to users calling out instances where people mistook the point of view of their outfits. Think of it as how offended you would be if someone asked if your Margiela Tabis were from a dupe brand. 🔗 Follow us to keep up with the latest social media trends and insights! #SocialMedia #TikTokTrends #DigitalTrends