Adolescent’s Post

🔓 Is your intellectual property safe in the age of dupe culture? 📊 The hashtag #dupe has been viewed 4.3 billion times on TikTok and 315K times on Instagram. 🛍 Dupe culture is influencing consumer behavior, especially in industries like fashion, beauty, and accessories, but what does this mean for brands? 👉 Learn the negative impact on businesses and best practices to combat the rise of knockoffs. https://hubs.li/Q02176dd0

Did you know that #GenZ gravitates toward their own unique qualities and the individuality of others? Counter-intuitively, this creates a shared bond for the generation! To engage this segment in your campaigns, we suggest you... ✅ Do This: Toss out ideas of identity that typify older generations. Utilize specific stories and cultural nuance to resonate with Gen Z’s collective celebration of individual differences! ✅ Try This: Build messaging around Gen Z’s fascination with singular stories.! Did you miss our #freewebinar last week where we unveiled our new insights for #GenZ consumers? Discover Gen Z Americans’ unique perspectives and motivations through their evolving, complex identities and actionable Group Traits in our blog, available now. #culturalintelligence #marketing #marketresearch #marketingandadvertising #multiculturalmarketing #consumerbehavior #diversity #diversityandinclusion #mrx

Thinking a lot lately on how the brilliance of feminine attraction plays out in branding and the marketplace. Thoughts comments? Pls share. Here’s to attracting more of what we need via “Magnetic Messaging “ phrase HT to Bijal Patel of WeLaunchDesign #authenticity #authenticmarketing #brandidentity #brandedcontent #marketing #sales

Why do consumers keep buying from Judith And not from Jane 🙍♀️. Picture this. Jane owns a budding fashion brand with dreams as big as her accessory collection. She takes her business to social media Posts consistently on the social media platform where her target audience spends more time. Share valuable/educational content But The numbers are not turning to leads. And here comes Jane Thinking of reaching out to celebrities for endorsements, But guess what? Her budget’s tighter than the skinny jeans 👖she markets. Jane packs her bags🧳 And returns to her village. I mean, she has threatened customers with her exit if they don’t buy. If only she knew. Customers / potential leads care about what’s in it for them “Why should they care!” Jane believed she had what they wanted but so do the other ten thousand fashion brands. The social media marketing world is fast-paced. Staying relevant is a constant challenge, especially when your budget is tight. However, a powerful force in consumer behavior can lead your brand to new heights at your disposal. THE BANDWAGON EFFECT This fascinating phenomenon drives us to follow trends, to be part of something exciting and in demand. It’s the irresistible urge we all have to follow the crowd, to be part of something bigger and trendier. Build a vibrant community around your brand through ⚫User-Generated Content: Imagine Jane showcased her customers as the stars of her fashion story. sharing customer moments donning her designs. Showcase real people, real style. When real people with real style endorse your brand through user-generated content, the authenticity is magnetic. ⚫Amplify Customer Voices 📢:Your customers aren't just consumers; they're the heartbeat of your brand. Encourage them to proudly display their unique fashion choices and let their voices resonate. Give your customers a voice and watch them proudly show off their unique fashion choices. It’s like starting a fashion revolution. Others will clamor to be part of your chic movement. By wholeheartedly embracing the Bandwagon Effect and fostering a passionate community, your brand can transcend the noise. Sell the experience not the features! #socialmediamanager #socialmediamarketer ### I’m Mfon-obong, your digital confidante. Consider this my invitation, to chat, learn, strategize, and form genuine connections, as I’d like to turn your following into friendship.

products are meant to help people. but some businesses introduce their products like they just want sales I've launched 7 products to excited and thankful audiences on Instagram here are 5 steps leaders use to communicate the solution they've made for people sincerely and help people determine if it's a good fit for them. 1. describe the problem you people having with other products 2. share the results and attributes you aimed to achieve with your new product 3. introduce the key features and benefits of your new product one a time 4. present evidence that the benefits were achieved by people like the community 5. encourage people to try it out or share it with someone who would find it helpful here's an example you can reference for your next release! https://lnkd.in/g4yS_cAR we told this 5 part story using 15 posts with features from early users and product reviews, but you can make yours shorter

Niching got you feeling drained (and broke)? All the gurus have been telling us to niche down… but what if I told you that it was actually keeping you stuck? The traditional brand strategy approach has been focused on niching down to focus on an industry, a demographic pool, or a hyper specific client avatar. And especially if you sell a service or product that could help a larger set of people… contrary to popular belief this CAN keep you stuck in your business! Niching down by demographic is also more challenging when you want to build a more inclusive brand. It’s not as simple as saying you want to target women, age 26, mom of one, accountant. Her race, her sexuality, her past life experiences… these are all going to play roles in her buying psychology. Instead, niche down by the transformation your business provides, and allow the people who are aligned with your transformation and values to be drawn in. Here’s an example. Let’s say you are a skincare company. Instead of targeting “older women of color in California”, target the TRANSFORMATION you provide. For one company, this could look like… 👉🏽 Skincare that brings your youth back, and lets your inner child shine. For another, it could look like… 👉🏽 Skincare for the woman embracing aging with grace. Both very specific, and different target audiences. That’s a niche that makes money. Does niching down your brand feel like a challenge? Is positioning difficult for you to grasp? I’d love to help! Comment below any questions 💘

Have you ever heard the expression 'perception is reality'? It's something we think about a lot and it's a pretty succinct way to communicate the power of brand. While strategy is the ultimate place to start, sometimes you just need to jump in and make sure you are looking the part. #brandingbeforebreakfast #brandidentity #corporateidentity

Gen Z: the most diverse generation yet, and their brand preferences reflect it. They're all about authenticity, inclusion, and sustainability. And they're not afraid to do their research before they buy. Brands that want to win over Gen Z need to be able to connect with them on a personal level. They need to understand their values and interests, and they need to communicate with them in a way that's authentic and engaging. Here are a few Gen Z-friendly brands that are doing it right: SHEIN: Fast fashion at affordable prices, with a focus on diversity and inclusion. Fenty Beauty: Rihanna's game-changing cosmetics brand, which offers a wide range of shades and formulas to suit all skin tones. Chipotle Mexican Grill: Customizable and affordable Mexican food, with a commitment to sustainable practices. TikTok: The short-form video app that's taken the world by storm, with a focus on creativity and self-expression. Discord: The popular messaging app that's used by gamers and creative communities alike. If you want to win over Gen Z, be yourself, be inclusive, and be sustainable. And don't forget to have fun!

🎯 Captivating Gen Z isn't about noise—it's strategic authenticity and community engagement. Brands like tbh Skincare, Heaps Normal, Liquid Death, and Barbie are acing this approach. 💡 tbh Skincare's relatable content on TikTok resonates deeply with acne-prone Gen Z, leading to a 5% brand awareness spike. 🍻 Heaps Normal taps into Gen Z's mindful drinking ethos, promoting non-alcoholic beer as a lifestyle choice and seeing a 10% brand visibility increase. 💦 Liquid Death turns water into a lifestyle statement with its metal-inspired branding, gaining a 12% brand awareness rise in the Gen Z demographic. 👗 Barbie's film success stems from its clever use of nostalgia paired with modern empowerment themes, resulting in an 8% boost among young adults. 🚀 For brand longevity, measure your metrics and pivot with purpose. Be like these brands—bold, unique, and genuinely connected to Gen Z values. #Branding #GenZ #Marketing #CommunityBuilding #Engagement