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UGC isn’t a new concept, but it's a crucial element in many brands' social media strategies. While opinions may vary, the results are undeniable. When UGC is paired with audience feedback, it can drive significant wins, turning users into loyal customers and brand advocates. In today’s marketing landscape, particularly with Gen Z, traditional product marketing often falls short. Gen Z values authenticity, trust, and community—qualities that UGC delivers in spades. Brands like REFY Beauty, Crocs, and Away are leading the way by embracing UGC and leveraging it to build stronger connections with their audiences.

If you’re fond of fashion influencers or follow any of your favorite fashion houses on social media, you may have noticed that the flat-lay trend from 2016 has reemerged. However, the items are now carefully curated in TSA bins. As the trend gained popularity, many began to wonder how this was happening in the middle of a busy airport, with TSA agents yelling to move faster and follow instructions. Well, you can purchase a TSA bin on the internet for as low as $12. That’s right—your favorite fashion influencer has bought a TSA bin and is snapping these super sharable images from the peace of their own homes. For brands participating in this trend, it's a way to stir up emotion and further connect with their followers by showcasing items that their audience desires. This level of curation helps your intended audience understand if you're speaking to them. Subscribe to our newsletter to stay updated on the latest Gen Z #trends and #insights: https://lnkd.in/gf63wvym TikTok: @linda.szaa

Many teens and young adults feel addicted to their phones, with research indicating that usage releases dopamine, providing a daily high or distraction. As cellphone bans in schools gain momentum nationwide, students have mixed feelings. Some believe that parental authority should outweigh school policies on phone use, while others support stricter regulations. As our Youthtellers, spanning #GenAlpha and #GenZ, head back to school, we're checking in with them to gauge their reactions to these new phone policies. Check out their responses below. (SWIPE) Are you looking to better understand youth audiences? Our think tanks help marketers adjust their strategies to align with evolving trends, offering tailored #insights to keep your content and ads relevant. Connect with us to navigate these challenges together: https://lnkd.in/eevmyddb

For a generation divided into "yay sports" and super fans, the Olympics had a gap to close. How to get young people interested enough to tune in? It's about leading with athlete-centered content on social. Enter the Olympic Village, which is increasing Gen Z's interest in the Olympics by connecting their love for reality TV, TikTok, and voyeurism. Interested in more #insights about #GenZ and other youth audiences? Sign up for our newsletter: https://lnkd.in/gf63wvym TikTok: @maybemackenzie

It isn’t 2016 anymore - flex culture is dead, overconsumption is an ick, and relatability is more important than ever. In today’s climate, the extravagance of celebrity endorsements can alienate youth audiences. Even influencers who were once seen as relatable start to feel distant when their follower counts become excessively high. With the ongoing cost-of-living crisis, brands need to be thoughtful when selecting brand ambassadors. Rather than pursuing macro-influencers with huge followings, brands should focus on building relationships with #microinfluencers whose interests align closely with the brand. Here are six key marketing #insights to inspire your next ad campaign targeting #GenZ:

It’s clear that #GenZ is not just participating in the digital world; they’re shaping it. Let’s talk about #UnderconsumptionCore —a TikTok trend pushing back against influencer culture, challenging consumer pressure, and highlighting the reality of the wealth gap in America. After months of Amazon hauls, massive Shein orders, and trends moving at lightning speed, Underconsumption TikTok has emerged as a reaction to the overconsumption driven by influencers. This trend resonates across generations, capturing the universal pressure to buy and keep up with trends. So how is this playing out online? Users are showing how they use their well-loved items and intend to make purchases only when necessary. Subscribe to our newsletter to stay updated on the latest Gen Z #trends and #insights: https://lnkd.in/gf63wvym