Best broadband deals in London 2024

London offers some of the fastest broadband speeds in the UK. Whether you’re looking to stream content and play games online or power your smart home ecosystem, these are the best broadband deals available in London right now. 

Most of the big-name broadband providers offer packages in London, but smaller providers shouldn’t be overlooked. 

• Sky: Sky is well-known for its broadband and TV packages with numerous options to mix-and-match TV bundles with varying broadband deals. Its broadband packages touch various price points and customers can choose from broadband only, phone broadband and TV
• BT Broadband: this is the UK’s largest broadband provider, which offers a wide range of packages. Its fastest package, full fibre, reaches speeds over 100Mbps, fulfilling the digital needs of avid streamers and gamers 
• Community Fibre: Community Fibre is a London-based provider and the fastest provider operating in the UK. While it offers speeds up to 3,000Mbps, it is only available for London customers.
• Virgin Media: Virgin Media offers broadband, broadband and phone, and broadband and TV packages. Its fibre packages offer superfast broadband speeds, and the provider uses its cable network so there’s no need to install or have an existing landline   
• TalkTalk: TalkTalk offers broadband, phone and TV packages. Its broadband deals include fast fibre and superfast ultra fibre optic, both of which are affordable compared to competitor equivalents. Its broadband and TV deals include TV and entertainment channels and its TV Lite Box allows for pausing, recording and rewinding your favourite shows  
• Vodafone: Vodafone has an extensive selection of broadband deals with a range of fibre, full fibre and the ultra-fast full fibre 900 packages. Vodafone offers broadband and phone deals, including landline and mobile packages. You can also combine your broadband with an Apple TV+ subscription
• Plusnet: this provider has broadband packages that you can combine with phone packages. Its full-fibre broadband deals come at affordable prices compared to other providers on the market 
• NOW Broadband: offers very few broadband packages, but its fastest full fibre deal has an average speed of 63Mbps and is reasonably-priced. You can add-on entertainment passes which give you access to NOW’s streaming service from £6 per month 
• EE: has combined with BT to create a powerhouse of broadband and mobile services. EE Unlimited offers broadband, phone and TV bundles. Its packages grant access to full-fibre broadband, landline and mobile services as well as access to TNT sports channels and Apple TV+  

What are the most common types of broadband available in London?

London is a well-connected city and most of its homes have access to at least one of these types of broadband connections: 

• Asymmetric Digital Subscriber Line (ADSL): this type of broadband, the most common in the UK, uses copper wires that provide a landline service to connect your home to the internet
• Fibre-to-the-cabinet (FTTC): this service offers superfast fibre from the nearest street cabinet. From there, broadband is delivered to your home via copper wires 
• Fibre-to-the-premises (FTTP) delivers ultra-fast broadband directly into your home 
• Hybrid Fibre Coaxial (HFC): with this type of connection, broadband is delivered in two parts. It uses FTTC, then broadband is delivered to your home via a coaxial cable as opposed to copper wires in standard FTTC networks

Though all of the above are available in some parts of London, they might not be available in your area. Fibre broadband is the newest and fastest type, and is still being rolled out across London: around 50% of London homes have access to FTTP.  

What broadband packages are available in London?

The majority of the UK’s top broadband providers offer packages in London, and potential buyers can choose between the following package options: 

• Broadband-only: this package will suit households that only require an internet connection
• Broadband and phone: if you still use your landline, you’ll want to opt for a broadband and phone deal. Even if you don’t use your landline, some areas require one to connect to the internet, which means you’ll also need to opt for a package that includes one
• Broadband and TV: choosing a broadband and TV bundle is a good idea if you like entertainment. You can find bundles combining sports or cinema channels, but also subscriptions to streaming services

What broadband speeds can I expect in London?

You’ll find a wide range of broadband speeds available across London, and different boroughs will offer different average speeds. This is partly down to which provider you choose and whether full fibre is available for your postcode. 

According to Ofcom, the average download speed in London as of March 2023 was 69.4Mbits, a number which was expected to increase as more homes get access to full fibre broadband.  The fastest average broadband speeds for London are 1,000Mbp, only in areas where ultrafast gigabit internet is available. 

Area of London	Average internet speed
North London	1000Mbps
East London	1000Mbps
South London	1000Mbps
West London	1000Mbps

What factors should I consider when choosing a broadband provider in London?

When choosing a broadband provider, there are a few things you’ll want to consider, including: 

Speeds for London areas

Not everyone requires superfast broadband speeds; you should consider your broadband usage to determine what speeds you need. High-bandwidth activities include streaming, gaming and downloading content, which require higher speeds than less regular and intensive use.   

Price of the deal

Most broadband deals come in the form of a pay-monthly contract. Typically, you’ll sign up for a nominal amount of time and pay for your broadband in a similar way to your phone contract. Your broadband package may also have an initial one-off set-up fee. 

Provider reputation 

Like with any service, it’s always a good idea to consider a company's reputation before you sign up. It may be tempting to choose a broadband package with one of the ‘big four’ broadband providers (Sky, Virgin, BT and TalkTalk) simply because a company's longevity in business can seem trustworthy, but some newer, smaller providers offer a really good service too. Reading customer reviews is one of the best ways to find out how reliable a provider's service or products are.

Customer service

There are times when you may require some assistance from your provider. In the unfortunate event that your internet connection is down, it’s useful to know that your provider offers reliable channels of communication – ideally a customer support phone line or an online chat. 

The need for a wi-fi booster

A wi-fi booster is a device that can boost your connection speed in low-signal areas around your home. Ideally, you won’t need to use a wi-fi booster and your broadband speed will be more than capable of meeting your digital needs but in larger homes and areas where speeds are lower, a booster may be necessary.  

[1] London.gov.uk, Half of London homes now able to access full fibre broadband after Mayor’s work with boroughs and providers, 27 January 2023

* 51% of customers could save £141 or more a year on their broadband only / broadband and phone contract. Our average savings figure is based on an average monthly bill of £34.76 from a nationally representative survey sample (n=2000, reduced to 349 to remove any outliers) compared with our cheapest superfast broadband deal (>55Mbs) with a headline price of £23 / month. Independent Advisor survey conducted in March 2024, deal prices correct as of April 2024. All prices are subject to independent broadband providers and the consumer price index (CPI) changes.