Our strategy
Our strategy is to use our scale and expertise to create the exceptional guest experiences and owner returns needed to grow our brands in the industry’s most valuable markets and segments. Delivered through a culture that retains and attracts the best people and embraces opportunities to positively impact the world around us.
In 2023, to further strengthen our ability to drive future growth, we evolved key elements of our strategy, including our ambition, strategic pillars and growth behaviours.
These changes build on the investments we have made to transform our business in recent years, where we have expanded our portfolio from 11 to 19 brands and significantly strengthened our enterprise. This includes a transformed IHG One Rewards loyalty programme, refreshed masterbrand, new partnerships and an enhanced web and mobile offer, as well as embarking on our Journey to Tomorrow to invest in our people, bring positive change in our communities and deliver more sustainable hotels.
Our purpose of True Hospitality for Good remains at the heart of our brands and culture and is therefore unchanged, but as an organisation, we have simplified our ambition to focus on what is central to accelerating growth: being the hotel company of choice for guests and owners.
To make it happen, we have fine-tuned our strategic pillars and introduced new behaviours to sharpen our mindset for success and accelerate our growth by capitalising on what we have built.
Over the long term, with disciplined execution, our strategy drives the growth of our brands in high-value markets. It creates value for all our stakeholders and delivers sustained growth in cash flows and profits, which can be reinvested in our business and returned to shareholders.
Measuring our success
We measure our performance with a set of carefully selected key performance indicators (KPIs), which monitor our success in achieving our strategy and long-term success.
How we drive demand
Scale
More than 6,300 hotels and 946,000 guest rooms in more than 100 countries
Brand portfolio
We have 19 brands serving different guest needs all around the world
IHG ® One Rewards
One of the world's largest hotel loyalty programmes with over 130 million members
Web/Mobile
Mobile-friendly branded websites
Food and beverage
Over 4,000 hotels now participate in our F&B procurement programme that helps drive savings of up to 15%
~80% rooms revenue delivery*
Commitment to clean
Redefining cleanliness using science-led protocols and service measures through IHG Way of Clean
Call centres
Guest Contact Centres around the world, covering various languages
Revenue Management
World-class systems
Sales force
Large and effective Global Sales force
System Fund
Annual fund to maintain marketing and systems that generate demand for our hotels
*Definition: The percentage of room revenue booked through IHG-managed channels and sources. It is a key indicator of value-add, the success of our commercial engine across technology platforms, and of our sales and distribution channels.