McCann Worldgroup UK & Europe’s Post

In his article in ADWEEK, our Global Chief Creative Officer Javier Campopiano said: "When we laugh, when our barriers are brought down by an unexpected twist or a surprising human connection, we are more able to feel. This is the exact reason we come to Cannes: we want to feel, in real life, what it’s like to belong to this industry, to be on the winning side and celebrate, to be on the not-winning side and recharge ourselves with envy as the fuel, to be amazed about what people who do the same job as us are capable of achieving and question ourselves." Find more of his thoughts on the reasons adland goes to Cannes Lions International Festival of Creativity in the full article here: https://lnkd.in/eU-dqtAT #McCannWorldgroup #TruthWellTold

The Real Reason We Go to Cannes

The Real Reason We Go to Cannes

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