House 337

MAD//FEST LONDON was nothing short of amazing this year, from the free goodies to empowering panel talks. There was a lot to absorb and digest but luckily for you, we have shared some of our key learnings: 1. In the age of an attention deficit, active attention triumphs passive attention. Jacqui Parr Rory McEntee and Dom Boyd discussed that in order to create memorable brands, you need at least 2.5 seconds to make a connection in people’s brains. Actively capturing an individual’s attention plus good branding will help to form an emotional attachment to your business. 2. Lioness legends Bethany England and Rachel Daly spoke about the importance of developing mental strength in all areas of life as that is often what keeps us going, especially through hardship. It is something you can’t necessarily learn to do but acquire through different experiences. 3. When creating an effective influencer marketing strategy, Layla Hatia shared that your audience, creators and stakeholders are who you need to care the most about your brand. Ensure that you immerse yourself in the world of the creators you choose to get better alignment with both their audience and the audience you want to reach. 4. To create impactful brand experiences, you need to prioritise understanding the diverse personalities, needs and emotional drivers of consumers, irrespective of gender. Cali Christians and Louisa O'Connor spoke about the importance of organising events that feel more human and immersing consumers into the world of your brand. 5. When thinking about the ethical considerations of AI for brands, decision makers need to understand the best ways to use it. 💡James Poulter explained that senior leaders need to be better educated on what AI skills they require when wanting to close the skills gap. #Madfest2024

There's a lot of debate around what defines a modern marketer and the skills needed for success today and in the future. Should they be T-shaped, with broad knowledge of marketing fundamentals and deep expertise in one area, or V-shaped, with specialized knowledge in multiple areas? The answer, of course, varies based on role and context. Yet, discussions about the evolving skill sets for marketers continue to thrive. “Regardless of whether you’re B2B or B2C, you’re marketing to emotional human beings,” says Xero CMO John Coldicutt “If you’re not thinking about creative effectiveness, then you’re probably missing a trick.” You can read the full article in Marketing Week behind the paywall: https://lnkd.in/eCiTqAve

another day another room full of people ready to learn about putting AI at the heart of their organisation. Thanks to USICA for the invitation to talk to their members about how AI can transform the world of education, supporting students and faculty with better services. And thanks to the T5 EVENT MEDIA LIMITED for being a great AV team! If you want to book me for your teams or organisation and see how House 337 can help build better experiences for your customers drop a comment below.

This Saturday, whether England win or lose a woman or child will get hurt. Leveraging major events is a proven way of injecting a brand into the collective conversation of that moment...the problem is that most brands aren’t heard because they simply don’t have anything useful or different to say. For Women's Aid Federation of England, the Euros aren't just an opportunity—they're a necessity. A necessity to act. 📈 Domestic abuse incidents rise by 38% if England loses 📈 They rise by 26% if England wins or draws. It's shouldn't be that such important causes have to piggyback on large events to get the attention they deserve. But this is the reality. The more people hear this message, the better, no matter how it reaches them. Big shout out to the team always championing the message and the women behind the stats Teresa Parker Abbey Gaunt Indi Morland Caitlin Chakraborty Chelsea Chapman Christopher Ringsell Siena Singh House 337 👏🏽 Check out links below to find out more 🔗https://lnkd.in/ep8v-FxA 🔗https://lnkd.in/eFkz3EJz

To kick off day one of MAD//FEST, our Head of Innovation and AI 💡James Poulter shared his insights on an interesting panel about the ethical considerations of AI for consumer brands. The panel discussed the ongoing policy changes, how various biases still exist which need to change and how brands can use AI in a useful way. #Madfest #AI

Did you know the frequency and severity of domestic abuse rises up to 38% after big games? It is great to see the coverage and comments around our recent campaign “No More Years of Hurt” for Women's Aid Federation of England, which has sparked some important conversations and spread awareness of the ongoing issue of domestic abuse. As we approach a general election, with violence against women at its peak and funding for women’s services at an all-time low, Women’s Aid is determined to mobilise the public and prioritise this pressing issue to eliminate it once and for all.

In an industry where creativity reigns but daily tasks often consume our time, finding moments to get inspired and fuel curiosity is rare. The Cannes Lions International Festival of Creativity provides a unique opportunity to celebrate the industry's most impactful work. Lauren Estwick, New Business and Marketing Director, shared her thoughts with Creativebrief about what sparked her creativity at Cannes this year and the shift among big brands to women’s football. Read more about it here: https://lnkd.in/exaSSqug

Imagine a world where you never have to press 1, navigate through endless web pages, or watch a bot respond with "I'm sorry, I don't understand" ever again. This vision of customer service is becoming a reality, thanks to Large Language Models (LLMs). LLMs, like ChatGPT, are revolutionising customer service by providing faster, more efficient, and personalised interactions. From launching new support channels to enhancing existing ones, these AI-driven systems are transforming how companies engage with their customers. Are you curious about how LLMs can enhance customer experiences and boost business efficiency? Read more here to discover the future of customer service:  https://lnkd.in/ggx_W5Bx

Today we launch the latest instalment for Women's Aid Federation of England to coincide with this summer’s Euros 2024 tournament. There is a darker side of these football festivities that many people can be unaware of – when emotions are running high, it can have a direct effect on women living with domestic abuse. The specially created football scarves, featuring subverted chants like “No More Years of Hurt,” “He’s Coming Home,” and “England Till I Die,” aim to raise awareness about the domestic abuse emergency. The OOH and social media ads feature scarves interwoven with common misogynistic terms. At first glance, they seem ordinary, but a closer look reveals the hidden messages, mirroring how domestic abuse is often concealed in plain sight. Catch the campaign across social media and OOH.

Did you know that over 60% of people in the UK and US use voice assistants like Alexa, Google Assistant and Siri? This presents a big opportunity for brands to enhance customer experiences via voice technology. Click the link below to learn about how Alexa can be utilised across different sectors. https://lnkd.in/ecnBB7N6