A reminder that following last years merger, ODD relaunched last year as House 337. We will be shutting down this page shortly, so please give us a Follow at House 337 for all future updates on our Fashion & Lifestyle work, news & events - including ace stuff like this 👇🏼👇🏼👇🏼
52 is, on average, the age that women begin to feel invisible. They notice they’ve been largely erased from culture - and whilst they may have the economic clout, they’re often ignored by brands. Midlife women have been cowed, or vilified, by the myths that surround this vibrant stage in life, perceived as “past it” or no longer “of use.” But we’re working to change that. For our latest work for JD Williams for midlife style, we’re collectively saying enough is enough. We’re putting midlife women centre-stage in a campaign that takes those midlife myths head on, presenting our leading ladies as fiercely stylish and empowered, invisible to unmissable. Catch the campaign nationwide across TV, BVOD, radio and social until 31st October, supported by media agency The 7 Stars. #house337 #advertising #midlifestyle #midlifewomen #changethenarrative