About
Articles by Susan
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3 Ways Brands Can Optimize Their Mobile Experience To Better Serve Their Customers. Discover How
3 Ways Brands Can Optimize Their Mobile Experience To Better Serve Their Customers. Discover How
By Susan Westwater
Contributions
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How can you create an innovative product launch plan on a budget?
When launching a new product, it's critical to make sure that messaging tells the target audience 1) what the product solves or improves 2) why it's better or different from competitors 3) when and where they can get it Messaging should speak to the audience in their language so they can readily understand how the product benefits them. All of this is informed by the audience and market research that has been done to set strategy and tactical plan.
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How are voice-activated assistants changing consumer behavior?
Recent data from Vixen Labs AI Consumer Report shows that 61% of consumers in the US and 62% of consumers in the UK are active users of voice assistants. The general sentiment is positive in that consumers feel voice is faster than texting, helps them multitask, and also helps them search for information more effectively. However, consumers do have concerns about privacy and trust. A thoughtful strategy and roadmap can set up the foundation needed to implement voice technology successfully.
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How are voice-activated assistants changing consumer behavior?
According to the Vixen Labs AI Consumer Index, in the past year, 42% of voice assistant users in the US have used a voice assistant to search or research things online. Optimizing for long-tail phrases and the questions relevant to your brand are keys to winning at voice search. Instead of focusing on owning keywords, owning the answer is critical. The good news though, is that good voice search starts with great SEO.
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How do you prove your Creative Strategy ROI?
In the digital space, especially with conversational AI and Voice experiences, launch does not mean "done." Continuing to iterate and enhance based on actual user behavior allows us to build upon the strengths and identify what can be better. With an intentional test-and-learn approach, we're able to not only improve our creative product, but we're also in a position to know what made it better and have the data to prove it.
Activity
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Excited to be a part of MAICON’s incredible line up of speakers this year. MAICON is the best event to learn about marketing and AI from some of…
Excited to be a part of MAICON’s incredible line up of speakers this year. MAICON is the best event to learn about marketing and AI from some of…
Shared by Susan Westwater
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Here’s to taking that PTO, enjoying your time away, and being refreshed so you can crush your next big goal! Bon Vonyage! #disneycruise
Here’s to taking that PTO, enjoying your time away, and being refreshed so you can crush your next big goal! Bon Vonyage! #disneycruise
Liked by Susan Westwater
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The Generative Conversational AI Interoperability workshop is just 2️⃣ weeks away! Join us in NYC on Thursday, August 8 to dive into the future of…
The Generative Conversational AI Interoperability workshop is just 2️⃣ weeks away! Join us in NYC on Thursday, August 8 to dive into the future of…
Liked by Susan Westwater
Experience & Education
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House 337
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Publications
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Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement
Rowman & Littlefield
Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in
research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice technology and conversational AI right from the start.Other authors -
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Voice: The future of customer experience
Journal of Brand Strategy
Voice technology and personal voice assistants are being adopted by consumers across the globe and becoming part of their everyday lives. As voice assistants continue to proliferate in homes, cars and mobile phones, consumers are increasingly using voice to seek information such as news and weather, find locations and command devices to make calls and texts. With ongoing development of new voice platforms and applications, businesses must plan how to integrate voice into interactions with both…
Voice technology and personal voice assistants are being adopted by consumers across the globe and becoming part of their everyday lives. As voice assistants continue to proliferate in homes, cars and mobile phones, consumers are increasingly using voice to seek information such as news and weather, find locations and command devices to make calls and texts. With ongoing development of new voice platforms and applications, businesses must plan how to integrate voice into interactions with both employees and consumers. This paper focuses on consumer adoption, how brands might improve the customer journey with voice, and new ways of interacting with consumers as they seek information, experience brands, and, ultimately, buy products and services.
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A Marketer's Guide to Voice: Why Your Brand Needs to Start Speaking
Journal of Digital and Social Media Marketing
Marketers must be permanently on the lookout for new tools and technologies to help promote their brand to the people that matter most. Voice technology offers a direct one-to-one engagement and feedback loop unlike anything that has been before. This paper guides interested marketers through the growing world of voice to understand why voice matters, why brands need to start investing in the technology today, who is adopting the technology and how the technology works. It also describes some…
Marketers must be permanently on the lookout for new tools and technologies to help promote their brand to the people that matter most. Voice technology offers a direct one-to-one engagement and feedback loop unlike anything that has been before. This paper guides interested marketers through the growing world of voice to understand why voice matters, why brands need to start investing in the technology today, who is adopting the technology and how the technology works. It also describes some simple steps to begin developing a content strategy around the next primary user interface.
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Voice Strategy: Creating Useful and Usable Voice Experiences
Self-published
Voice Strategy: Creating Useful and Usable Experiences was written to provide the business community with an explanation of what Voice is and why it matters along with an approach and process for developing Voice experiences that go beyond novelty and deliver value.
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Organizations
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Women in Voice
Chicago Chapter Ambassador
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Open Voice Network
Ambassador and Community Moderator
- PresentThe Open Voice Network's mission is dedicated to bringing the value of standards to the multi-platform, multi-device, multi-use world of voice assistance. Comprised of experienced practicing experts, the OVN is ethical, objective, and results oriented. Our goal is to make voice assistance worth of user trust.
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