Havas Media UK

🎉 We're thrilled to be appointed as Ocado Retail's new media agency. Following a competitive pitch process, we're looking forward to working together, delivering rigour and flair across Ocado's brand and performance. Of the appointment, Eilidh MacAskill, Marketing Director at Ocado has said “Havas Media inspired us through their data-driven audience modelling, strategic verve, dynamic creativity and, lastly, their powerful ambition for Ocado.” https://lnkd.in/ekUepVrK #havasmedia #pitchwin #newbusiness Flock Associates

Our Chief Planning Officer, Jackie Lyons, recently spoke to The Drum about how brands might want to bypass politics and instead focus on what unites people together, with the UK General Election looming this week. With trust being a great driver of brand equity but consumers becoming ever more sceptical in today's market, brands need a considered approach to maintain this trust that does not look to divide audiences further. Read the full piece here: https://lnkd.in/dGNxwmNX #GeneralElection #BrandEquity #CommsPlanning #Media

Our social media campaign work for the BBC and Matalan has been shortlisted in the UK Social Media Awards 2024 🎉 Congrats to both our clients and teams! #UKSocialMediaAwards #Finalists #Social Don't Panic Events

On Friday, July 19th at 10am, Frankie Warne, Senior Director, Advertiser Solutions, UK Agency Lead at PubMatic, will join hosts Bede Feltham and Ruth Reynolds for the next Embracing A Cookieless Future episode. She will discuss how better data decision-making in digital advertising can prepare the industry for a cookieless future, sharing PubMatic's recommendations of harnessing the power and potential of the open internet to drive better business outcomes. Register your interest via our website: https://lnkd.in/ekw4swmp #cookielessfuture #havasevents #PubMatic #media #digitaladvertising

Congratulations to our CEO Patrick Affleck – The Media Leader UK's new Leader of the Year (Agency)! Read on for the full list of this year’s winners: https://lnkd.in/d-xZueZc #TheMediaLeader #TMLAwards #AgencyLeadership Adwanted Events

More than half of UK adults are concerned about fake news and AI interference in the upcoming election in July, according to a Havas Media survey. The study examined shifting consumer attitudes and behaviours during election periods and the potential impact on brands and consumer spending. Paul Bland, Chief Digital Officer at Havas Media Network, told The Media Leader that generative AI has "genuine implications for misinformation and deepfakes", with fake news already appearing in US and India elections. Read more about the findings in The Media Leader UK: https://lnkd.in/eHKuYYmG #Election2024 #FakeNews #HavasMediaNetwork

Well done to our team who participated in NSPCC's Childline Sports Day last Friday! The event, which took place in Manchester and coincided with NSPCC's Childhood Day, sees all money raised go towards the NSPCC's Childline service, helping make a massive difference to those children and young people who need it most. #NSPCC #ChildlineSportsDay #HavasPeople

WE WON! 🏆 Our work with Starbucks UK has won a Campaign UK Audio Advertising Award in the Audio Advertiser of the Year (Brand) category 🧊 In a first-of-its-kind approach for the brand, rooted in uncovering emerging Gen Z audiences, the campaign applied the full breadth of innovative audio solutions across various platforms and formats under highly pressurised post-pandemic market conditions and huge shifts in consumer behaviour. From linear to digital, podcasts to Spotify playlist sponsorship, our team distributed unique and dynamic messages to consumers during critical higher propensity to purchase points. This resulted in greatly improved brand consideration for Starbucks and record sales figures, despite lower footfalls compared with pre-pandemic levels. We're extremely proud of how our data and insights-informed strategy, entrenched in the power of audio, has been able to deliver such outstanding results for Starbucks. Massive congratulations to our clients and our team on yet another fantastic achievement! #AudioAdvertisingAwards2024 #Audio #AV #MeaningfullyDaring

We’re excited to announce that we have been appointed media agency partner for The University of Law 📖 We will be using our unique suite of data, tech and analytics tools to help ULaw connect with new audiences through our strategic media planning and buying across the UK and internationally. By implementing our proprietary cookieless solution, Converged, powered by the most comprehensive dataset in the market, which links over 35,000 audience insights from over half a million individuals, we're able to give ULaw the edge to reach prospective students looking to enrol in its wide range of courses.   Read more about the news in Marketing Beat: https://lnkd.in/ehghj9Gp   #TheUniversityofLaw #newclient #mediapartner #converged

📢 “Grabbing attention and keeping it is harder than ever.” During yesterday’s Havas Unlocked: Future of Social event, our team began by sharing an overview of the history of social media, what social looks like today, how brands can win in 2024, and what the future of social could look like in 2030. One of the key focus areas for brands for the next 12-18 months highlighted by our team was the topic of 'attention' and how to keep it. In a world with an overwhelming amount of content to consume and countless players all fiercely competing to try and cut through the noise and stand out from the crowd, the way brands need to connect with audiences is changing, with not all impacts being equal. At Havas, we are working hard to better understand ad attention across the various platforms and formats available, enabling richer insights for planning across social campaigns to maximise the levels of reach and attention we can offer our clients. As a result, we can reprioritise platform and format choices to amplify attention, leading to vastly improved metrics; including message association and ad recall figures amongst target audiences. #FutureofSocialHMN #havasevents #socialmedia #attention #audiencetargeting