Havas Media UK’s Post

Social media can be overwhelming 🤕 Platforms, formats and audiences—your guests's preferences keep changing and so does the digital landscape. You can't be present everywhere, so it's crucial to know where to focus your efforts. Written for marketers by marketers, find out which social media platforms are the best for hotels: https://lnkd.in/exnwDAZT #hotelindustry #hotelmarketing #socialmedia

#MondayRewind In today's digital age, social media has become a powerful tool for brands to connect with their audiences. However, it's important to recognize that this platform can both enhance and challenge a brand's messaging strategy. While it's natural to want to highlight the positive aspects of your brand, audiences are increasingly seeking authenticity and transparency, even during challenging times. The recent example of the royal family's crisis serves as a poignant reminder of this reality. Despite their status and popularity, they were not immune to the scrutiny and criticism that can arise on social media. This highlights the need for brands to understand that they cannot always control how their messages are perceived online. As a brand, it's crucial to remember that social media is a two-way street. While it offers the opportunity to showcase your successes and engage with your audience, it also opens the door for criticism and scrutiny, especially during times of difficulty. To navigate this landscape successfully, brands must prioritize authenticity and transparency in their messaging. This means being honest and open with your audience, even when the message is not what they want to hear. By building a foundation of trust and authenticity, brands can better weather the challenges of social media and maintain a positive relationship with their audience. https://bloom.bg/4ch06wA #SocialMediaStrategy #BrandMessaging #Authenticity #Transparency #DigitalAge

I found such good information in this report from Wavemaker. It really shines a light on insights I was not aware of concerning GenX and their needs, activities, and interests on social and provides some ideas on strategies to thoughtfully start a conversation with this audience 💡 Highly suggest a read. Susannah Fogarty Justin Peyton Andrew Zipparo #strategicplanning #strategy #insights #socialmedia #communications https://lnkd.in/eYhfbR6s

One of the reasons to outsource your digital activities to us is our crisis communication and flexibility☝🏼Proud of such outcome of this case.

🌟 As part of our Partnership Month, where Sightly shines a spotlight on our collaborative efforts with industry partners, we're excited to discuss our integration with Ad Fontes Media in our Brand Mentality® profiles. 🌟 Attending Stagwell’s 'Future of News' summit with Ad Fontes Media last week reinforced the value of news content and how contextual alignment with news can reach untapped audiences and drive marketing ROI. Customers need to have a choice in their involvement with news advertising. Our partnership with Ad Fontes Media gives customers the autonomy to engage with news advertising on their terms. Through our partnership, we integrated customization with contextual targeting, creating a more supportive environment for brands to return to news advertising. Brands can fine-tune their comfort levels with news advertising by setting their thresholds for media bias and reliability while filling out their brand profiles on Brand Mentality. 🌐 Our Brand Mentality platform breaks down news topics in a very granular and nuanced way which allows brands to ensure contextual alignment with their values. They are able to still lean out of certain sensitive topics that appear in the news landscape while leaning into the topics that align best with their mentality. Ready to dive back into news advertising? Let’s chat!  https://lnkd.in/eTaPGN-V Check out our podcast with the CEO of Ad Fontes Vanessa Otero for more info: https://lnkd.in/eWUxbBHQ #SightlyPartnershipMonth #MediaBias #ContextualTargeting #JournalismRevival Vanessa Otero Kenny Paul Lou Paskalis

Welcome to Day 28 of our Digital Marketing Challenge! Today, we're jet-setting into the global arena, unveiling strategies that transcend borders. 🌐 From cultural nuances to targeting diverse audiences, these tips are your passport to global digital success. Let's embark on this international journey! 🚀✈️ #GlobalMarketing #DigitalExpansion #DiverseAudiences

FROM «NOT» TO «HOT» IN 4 MONTHS or how important it is to communicate with your audience explained by one of our recent cases 🔥 Social media management for brands, it's not just about posting content; it's about fostering a genuine, two-way conversation. To listen, respond, and engage actively with your audience. Customers are not just buying products; they're buying an experience, and effective communication is the cornerstone of that experience ☝🏼 We are proud to achieve these results. #FMCG #SocialMediaMarketing #CustomerCommunication #DigitalMarketing #BrandBuilding #CustomerEngagement #fmcgmarketing #fmcgdigitalmarketing #smm

Unleash the power of a 24/7 digital presence! 💫 With our Social Media Management, your brand shines bright, captivating audiences around the clock. Let's tell your story and reach new heights together. 🚀 #brandelevation #socialmediamagic #socialmediamanagement #digitalpresence #brandstorytelling

Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago: https://ow.ly/xXtQ50POqga via #SproutSocial #socialmedia #digitalmarketing

Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago: https://ow.ly/xXtQ50POqga via #SproutSocial #socialmedia #digitalmarketing