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There’s no question retail media is a hot and crowded space, but it is also one that is quickly evolving with estimated ad spend to reach $165 billion by 2025. ADWEEK recently outlined a few growing pains of retail media and how the industry can address them.   Kristi Argyilan, SVP, spoke with reporter Kathryn Lundstrom for this story and addressed measurement challenges within retail media. Albertsons Media Collective has been advocating to improve measurement through standardization and by sharing incrementality methodology but there is always opportunity to do more in support of advertisers.   Read more here and comment your thoughts below: https://lnkd.in/gE4yQ5uv   #RetailMedia #measurement 

Insights Alert from Accelerant Research 📢 We conducted an Ad Test of Kroger's “Magic happens when we bring new traditions to the table” with 250 American consumers to gauge their reactions and opinions. Here’s what we uncovered: 🎯 Brand Recall: 50% of respondents recognized the brand being advertised. 👍 Likability: More than half (71%) expressed a positive response to the ad. 📺 Engagement: 71% mentioned they'd probably watch the ad in its entirety if aired on TV. 🛍️ Intent: Over half (66%) displayed a likelihood to purchase or use the product/service. Our Video Dial Test Results further elaborated on the sentiment journey throughout the video's duration. 🔗 Click here to see the full results: https://lnkd.in/g2xFWPqs How does your brand measure up? Reach out to learn more. #MarketResearch #AdTesting #ConsumerInsights #AccelerantResearch #HolidayAd #Kroger

In IAB's recent webinar, Grocery TV's CEO, Marlow Nickell, sat down with leaders from Mars United Commerce and Walmart alongside Andy Murray to dig in on why this media channel is growing and how retailers and brands should be thinking about it tactically. Their conversation covered: 📺 The value of the store as a reach medium, especially against the backdrop of linear TV declining 📍 How retailers and brands should be thinking about the roles of different store areas (or zones) to create a better CX 💲 Where the spend comes from for in-store retail media and how brands are measuring the effectiveness of campaigns Catch the entire webinar on demand: https://lnkd.in/gcyrWX-C #retailmedia

☝️ This type of delivery works best for local businesses that sell mostly to customers within their own region. For example, a gift store that offer instant delivery have a competitive advantage because they are able to capture the last-minute audience segment. ✅ Source: Retail Touch Points #GoPeople #SameDayDelivery #Delivery #FastDelivery #OnlineShopping #CustomerSatisfaction

New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage

It was an insightful couple of days at ADWEEK's #Commerceweek '24! Fresh from the bustling streets of Manhattan, Client Director Tara Hekmat shares her top 3 takeaways. 🗽 🛍️ Center the shopper: The consumer reigns supreme in every decision we marketers make. Dive deep into the importance of personalization and connection, as highlighted by industry leaders, like Amanda Bopp from Kate Spade and Kofi Amoo-Gottfried from DoorDash. 📈 Test & Learn: Continuous improvement is the name of the game. Discover the power of experimentation, with insights from Mondelēz' Steve McGowan and Campbell Soup Company's Marci Raible. 🍪 Adapt: Embrace the downfall of the #cookie and welcome a new era of innovation. Explore alternative targeting strategies (i.e. #retailmedia) and seize the opportunity to redefine online marketing, with insights from Chicory co-founders Yuni Baker-Saito and Joey Petracca. ADWEEK's Commerceweek 2024 exemplified the ongoing transformation in the retail and commerce marketing landscapes. Let's take these challenges and turn them into opportunities! SMG

Retail Media - the 3rd and biggest wave of digital advertising, continues its exponential growth. Targeting consumers close to the point of purchase using first-party data - what’s not to like? #retailmedia #retailmedianetworks

Albertsons Media Collective is leading the charge towards a brighter future for retail media. As Evan Hovorka notes, food retailers can capitalize on in-store campaigns and connected TV to maximize their reach. With possibilities on the horizon, we're excited to see how retailers will continue to adapt to the rapidly evolving landscape of retail media. Thanks to Gina Acosta for sharing this insightful perspective. #RetailMedia #FutureOfRetail #InStoreCampaigns #ConnectedTV Path to Purchase Institute

A lack of online visibility can be a major setback for businesses 😬 Lets take a trip down memory lane ⬇️ Remember Woolworths? once a major retail chain, but it didn't adapt to the rise of online shopping. Because it was slow to embrace digital transformation, online competitors quickly took over. This lack of online visibility and failure to adapt to changing consumer behavior were key factors in Woolworths' decline. Another example is Blockbuster, the giant in video rentals, Blockbuster didn't embrace digital transformation, which allowed competitors like Netflix to take over. Its failure to maintain a strong online presence significantly contributed to its downfall. Businesses today that lack online visibility face several challenges 😬 📉 If customers can't find you online, they cant buy from you. 👀 Without an online presence, creating a strong brand identity is difficult. 🤩 Visibility is essential for establishing trust with your audience. Here's a bit of Wednesday wisdom for you ⬇️ Keep your business visible in the places where your audience spends most of their time and make sure you remain top of their mind. 💡 #digitalpr #storytelling #digital #storytellers #pr

Walmart Expands In-Store Media Network in a ‘Cautious Way’ Walmart is elevating its game by leveraging its vast audience and store footprint with Walmart Connect, its U.S. retail media network. This move includes in-store radio spots, demo stations on weekends, and greater use of in-store screens. With nearly 4,700 stores and 90% of Americans living within 10 miles of one, Walmart can reach Super Bowl-sized audiences every week. To enhance the shopping experience, ads will be tailored to specific stores or regions. Walmart plans to utilize its 170,000 digital screens for targeted ads and offer 30-second in-store radio spots to suppliers. But it's not just in-store! Walmart will partner with NBCUniversal to test retail media-powered ads within live sports streaming. The ad business is growing rapidly, and this innovative approach is expected to keep it soaring. However, while retail media is lucrative, Walmart is being cautious not to disrupt the shopping experience. It is taking a measured approach based on customer feedback, aiming to strike the perfect balance between ads and convenience. Here's what our BrainTrust has to say: - Neil Saunders: “Walmart has hundreds of millions of visits each week. That’s a lot of eyeballs for brands to get in front of. So, there is scope to become more creative about advertising.” - Gene Detroyer: Walmart’s first experience with dynamic in-store media dates back to the ’80s. They have continued with various forms and iterations since then. Research showed that retail media within the shopping geography drove sales, while at checkout it did little or nothing. Curious to know more? Check out the full article on RetailWire for all the exciting details and join the conversation! (link in comments below) #Walmart #RetailMedia #Advertising #Innovation #CustomerExperience #RetailWire