Havas Media UK’s Post

If you are going to Cannes and are actively buying programmatic media, this is a session you likely want to listen to because of both the content and people on stage. But if transparency, data privacy and incremental reach are not important to you, then feel free ignore this post. #dataprivacy #transparency #programmatic #reach

It was great having Chris Bruderle from the IAB join us for a fireside chat with Matt Barash to share insights from the IAB’s 2024 Ad Spend Outlook! Just a few of the highlights from this outlook include: ➡️ Media buyers anticipate increasing ad spend by 9.5% in 2024 ➡️ #StreamingTV will lead this ad spend growth ➡️ Buyers’ top challenges are driven by the economy and measurement   Read more here: https://lnkd.in/eW4dUefj   #LifeAtIndex

As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising and the trends shaping up the future. Read all about the Ad Tech Trends here 👉 https://lnkd.in/dV3MHdac #adtech #cookielessadvertising #adtechtrends #adtechtrends2024 #CTV #connectedtv #videoadvertising #onlineadvertising #adserving #nativeadvertising #retailmediaadvertising

According to the Association of National Advertisers' #Programmatic #Media Supply Chain #Transparency Study, #advertisers could increase their #adspend productivity by 20%+! How?! Download and read the complete report here to find out 👉 https://hubs.ly/Q02bYt370

📺Exciting news from DISQO and VIZIO’s Inscape Data! This partnership is a big step forward in TV’s evolution. Brands and publishers can now measure ad campaigns with a single source across TV (linear & CTV), digital, and even siloed social media platforms - all without cookies. Advertisers need to see full-funnel brand and performance contributions from every channel and how they work together to drive growth. Now, they can… with one objective platform. ✅ Read about how our partnership is leading the industry forward: https://hubs.li/Q02nXw980

Are you ready to enhance your advertising strategy? mediaQX brigdes the gap between linear TV and digital. Analyze, target accurately, measure, and optimize. Start your free 2-week trial today and leverage the power of our advanced analytics to guide the market. 🚀 #mediaqx #tvattribution #tvadperformance #tvadvertising #tvads #mediaqx #mediaplanning

🎙 On the latest episode of Growth@Scale, we’re talking ad monetization with advertising revenue expert Jason Parmar. 🚀Jason and Matt discuss the latest trends in ad monetization, strategies to optimize your ad testing, and the automation and future of ad revenue. From automation to hybridization, Jason shares insights on: Ad Monetization & Automation 💸 Explore the role ad monetization plays in revenue generation, focusing on automated and programmatic strategies ‘Hybridization’ for Consumer Choice 🔄 Unlock the power of combining in-app purchases with ads, offering consumers choice, and boosting engagement and revenue Testing & Placement Optimization 🎯  Learn why testing ad placements and understanding boundaries are key to successful integration without compromising user experience Regulation & Tech Impact 🌐 Discover how regulations and technological developments shape ad tech trends and influence your approach to user acquisition and advertising. Tune in now to listen to their entire conversation about the dynamics that drive successful ad monetization! 🎧✨  #AdMonetization #DigitalAdvertising #BusinessGrowth

There are new technologies on the rise within broadcast management systems! Ben Tatta, Operative's CCO, highlights the shift in approach from platform sales to audience sales and how AOS can act as the "connective tissue" between retail, digital and linear media operations. Learn about all this and more in TV Tech's recent article! https://lnkd.in/effDkGTk

Adgile's Director of Customer Insights Stu Carr will be speaking at the IAB Australia’s MeasureUp Conference in Sydney on 13 September. Link to the event in the comments.   Looking to Adgile’s performance data bank of over $50 million worth of VOD investment in the last two years alone, Stu will be sharing new evidence on the problem with making ‘fixed-rule’ optimisations to VOD campaigns. Things like, always working to a frequency of X, or a new campaign duration flighting approach that never changes … irrespective of the job to be done.   Spoiler alert: they’re costing advertisers bundles of cash without enough return! 🫣   It’s a great line-up overall, sure to be a cracker! Well done to the team at IAB - we can't wait to see you all there.   #vod #measurement #effectiveness   Gai Le Roy Natalie Stanbury Liz Lohman Shaun Lohman Craig Service Mark Schanzl Isaac Stefaniw Erin Rolla Kayla Jooste Simon Eames Kyle Marshall Sam Bentley Cassidhe Lock Alexandra Monneret Anthony Fitzgerald Adrian Gonzalez Grant Wechsel Justin Lebbon

Say goodbye to complex ad creation. AdLib Meta DSP simplifies everything – from design to deployment. Create your first Magic Ad in minutes, tailored for performance across all platforms. Let's make your campaigns stand out effortlessly: https://bit.ly/32E8pzu #AdLibDSP #MagicAds #AdTech