Ruder Finn Interactive

Discover the transformative power of generative AI for your business! At our recent informal sharing session at a major corporation in Hong Kong, we dove into the exciting world of generative AI tools. These tools aren't just innovative; they're game changers, designed to streamline and enhance your daily operations. We didn't just talk about the potential—we showed it in action! Our live demo sessions provided a hands-on look at how these technologies function in real-world scenarios, demonstrating their effectiveness and efficiency. Models shown included Microsoft Copilot, and Claude 3 Opus. Are you intrigued by what generative AI can do for you? Let's connect and explore how these cutting-edge tools can revolutionize your business processes. Reach out today for an insightful conversation! #rfi #rfiasia #whereIQmeetsEQ #AI #generativeAI #lunchandlearn

In June OpenAI just dropped a bombshell - they’re cutting off China and Hong Kong from their fancy language models like GPT-4o starting next month. Even VPNs won’t help you get around this one. But here’s the million-dollar question: Could this move actually backfire and kick China’s AI game into high gear? Or will it put a serious dent in their tech progress? To read the full article on how OpenAI's newly imposed restrictions may impact the AI landscape in China and Hong Kong, subscribe to our LinkedIn newsletter, updated biweekly on Fridays.

How do you say no when everyone has an opinion about your business? Or does not saying no give you more freedom, paradoxically? We posed this question to Douglas Young, CEO of retail store G.O.D. - GOODS OF DESIRE, listen and subscribe to our podcast for what he had to say: https://lnkd.in/gAJ9-szB

As July begins, we celebrate Social Wellness Month, a time to nurture healthier social connections and enhance our overall social well-being by engaging more deeply with our communities and networks. This month underscores the importance of fostering healthy relationships and creating supportive work environments. A key aspect of social wellness is Diversity, Equity, and Inclusion (DEI). DEI initiatives ensure that all employees feel valued and respected, regardless of their backgrounds or identities. By actively promoting DEI, we not only enhance individual experiences but also create a more inclusive and supportive atmosphere, which is essential for social wellness. Embracing DEI during Social Wellness Month can significantly boost productivity, creativity, morale, and overall well-being. Let’s use this month to commit to DEI and strengthen our social connections for a healthier, more inclusive workplace. RFI provides an extensive diversity communications practice provides marketing and communication solutions. Interested in improving your organization's approach to DEI? Contact us for a consultation tailored to your business! #rfi #rfiasia #whereIQmeetsEQ #SocialWellnessMonth #workplace #workplacewellness #DEI

We’re sorry to see this year’s Pride Month come to an end, so we went around and asked RFI members how they celebrated Pride this year! #rfi #rfiasia #whereIQmeetsEQ #PrideMonth #loveislove #inclusivity

Join us on Living Marketing as we sit down with Douglas Young, CEO and co-founder of retail store G.O.D. - GOODS OF DESIRE, for an exclusive look into his transformative journey from architecture student to a prominent figure in the Hong Kong retail scene. In today’s episode, Douglas shares how his architectural training has intricately shaped his approach to design and the challenges he faces in balancing creative integrity with customer expectations. Explore the story behind G.O.D.’s iconic collaboration with Starbucks, which brought to life a retro-style Hong Kong café, and discover how embracing local culture can lead to brand success. Douglas also discusses his struggles with industry copycats and the constant push for innovation to maintain the brand’s unique identity. Visit the link to get inspired by Douglas’ journey and his commitment to cultural marketing and design excellence: https://lnkd.in/gAJ9-szB #rfi #rfiasia #whereIQmeetsEQ #LivingMarketing #Podcast #BusinessLeaders #retail #hkretail #goodsofdesire

In the ever-evolving field of artificial intelligence, OpenAI has consistently led with innovative advancements, pushing the boundaries of AI capabilities in interaction and functionality. The launch of GPT-4o on May 13, 2024, stands as a significant milestone, building on the success of its predecessor, GPT-4 Turbo, introduced in November 2023. GPT-4o not only surpasses its predecessor in terms of speed and cost-efficiency—being twice as fast and half as expensive—but also introduces a suite of enhanced features set to redefine user interactions with AI. This latest version of ChatGPT, reminiscent of the hyper-intelligent AI assistant 'Samantha' from the movie Her, has sparked debates over its character-like capabilities and controversy regarding the unauthorized use of Scarlett Johansson’s voice. Visit https://lnkd.in/gGyvQWhB to read more about how GPT-4o demonstrates advancements in the linguistic and image processing abilities of AI technology, as well as concerns about the development of artificial intelligence. #rfi #rfiasia #whereIQmeetsEQ #generativeAI #ChatGPT #GPT4o

Ruder Finn Asia is proud to announce the launch of SONAR 5.5 – the latest upgrade to our crisis management simulation platform. Designed to enhance corporate crisis preparedness, SONAR 5.5 allows companies to test and improve their response strategies against potential risks that could impact their share price, revenues, and reputation. The new iteration of the highly acclaimed platform now supports English, Chinese, Korean, and Japanese, and features innovative interactive tools to help identify future concerns and facilitate preemptive planning. SONAR 5.5 provides a realistic, fast-paced environment for testing crisis plans, revealing weaknesses under pressure and offering practical solutions. Ready to elevate your crisis management strategy? Learn more about the latest innovation of SONAR 5.5 by watching the feature video here: https://lnkd.in/gXn3DquV For a personalized consultation and to discover how SONAR 5.5 can transform your organization's crisis preparedness, please contact us. #rfi #rfiasia #whereIQmeetsEQ #SONAR #socialmediacrisis #crisismanagement

Join us for a captivating conversation with Tina Chao, Chief Marketing and Digital Customer Experience Officer at McDonald's, and David Ko, RFI's Managing Director, as they explore the dynamic world of marketing and innovation. This insightful conversation will offer invaluable lessons, including navigating a highly competitive industry landscape, embracing innovation and fostering deep connections with customers. Listen to the full episode of The Leaders Lounge here: https://lnkd.in/drbGwT4T #rfi #rfiasia #whereIQmeetsEQ #marketing #innovation #mcdonalds #IABHK #theleaderslounge

Dive into the dynamic world of media with Kevin Huang, a trailblazer in the digital and print media spaces. As one of the founding figures of IAB Hong Kong, Kevin has played a pivotal role in its evolution from a fledgling group to a powerhouse with over 100 active members. In this special episode of Living Marketing re-shared from IAB, Kevin, currently the COO at South China Morning Post, shares his insights on the power of authenticity and empathy in shaping narratives that resonate. We’ll explore the milestones of IAB, including the grand success of the IABC 23 conference and the IAB Digital Awards. Don’t miss our discussion on the strategic role of print media in today’s digital age and how luxury brands are leveraging traditional formats for maximum impact. Kevin also gives us a peek into the future, discussing the transformative potential of AI in storytelling and creativity. Tune in now to understand the intricacies of media innovation with one of its most influential leaders: https://lnkd.in/gQ47b4-H #rfi #rfiasia #whereIQmeetsEQ #LivingMarketing #Podcast #BusinessLeaders  #IAB #IABHK #marketing #storytelling #contentmarketing