Ruder Finn Interactive

Discover the transformative power of generative AI for your business! At our recent informal sharing session at a major corporation in Hong Kong, we dove into the exciting world of generative AI tools. These tools aren't just innovative; they're game changers, designed to streamline and enhance your daily operations. We didn't just talk about the potential—we showed it in action! Our live demo sessions provided a hands-on look at how these technologies function in real-world scenarios, demonstrating their effectiveness and efficiency. Models shown included Microsoft Copilot, and Claude 3 Opus. Are you intrigued by what generative AI can do for you? Let's connect and explore how these cutting-edge tools can revolutionize your business processes. Reach out today for an insightful conversation! #rfi #rfiasia #whereIQmeetsEQ #AI #generativeAI #lunchandlearn

We're excited to announce a partnership between the Institute for Public Relations and Ruder Finn aimed at exploring the global landscape of reputation and business risk in 2024, including how prepared corporations are to manage these challenges. We invite you to contribute to this important research by completing a brief survey that will take just 8 to 10 minutes of your time. Your valuable insights will greatly aid in enhancing our understanding, and as a token of our appreciation, we will provide you with a comprehensive report of the findings. This report will serve as a useful tool for benchmarking your organization’s readiness and pinpointing key areas for future focus. Please rest assured that your responses will be kept strictly confidential. Thank you for your participation and for helping us shape a more informed corporate landscape. You can complete the survey here: https://lnkd.in/givzDeeB #RFI #RFIAsia #WhereIQmeetsEQ #InstituteforPublicRelations #BusinessRisk #BusinessContinuity #RiskManagement

In a heartening turn of events, the “100% DORAEMON & FRIENDS” exhibition is set to breathe new life into Hong Kong amidst challenging times. Running for 8 weekends from 13 July, this large-scale event not only brings joy to locals but also attracts visitors from afar, significantly boosting tourism and local businesses. The beloved blue robot cat Doraemon, cherished across generations, becomes a beacon of hope and happiness, reminding us of simpler, joyful times. The exhibition features a 12-metre-tall inflatable Doraemon, the world’s tallest, alongside 34 life-sized sculptures of Doraemon and 10 of his friends. By transforming the Avenue of Stars and the Tsim Sha Tsui waterfront into vibrant displays of art and nostalgia, the event revitalises Hong Kong’s cultural landscape. Additionally, the exhibition includes special tributes to the Hong Kong film industry, adding a local cultural touch that resonates deeply with the community. This event highlights the potential of cultural celebrations to unite and uplift a community. It could provide a much-needed morale boost, fostering a sense of shared heritage, while also offering significant economic benefits by attracting both local and international visitors. This dual impact could rejuvenate the city’s social atmosphere and revitalise the tourism and hospitality sectors. #Doraemon #HongKong #Exhibition #Tourism #RFI #RFIAsia #WhereIQmeetsEQ #Marketing #Culture #CommunityEngagement

RFI was excited to participate in The MarTech Summit Hong Kong, where we showcased SONAR 5.5, the latest iteration of our crisis management simulation platform. Renowned for delivering exceptional experiences and fostering invaluable connections in the vibrant city of Hong Kong, the summit proved to be an essential venue for exploring the evolving landscape of marketing technology. As the demand for advanced, high-performance solutions continues to grow, SONAR 5.5 stands out as a critical tool for enhancing corporate crisis preparedness. Our platform enables companies to test and refine their response strategies, preparing them to effectively manage potential challenges that could impact their share price, revenues, and reputation. Throughout the summit, attendees had the opportunity to engage with SONAR 5.5 through hands-on demonstrations at our booth. The event's agenda was packed with engaging panel discussions, fireside chats, and keynote presentations, all centered on the crucial role of cutting-edge MarTech solutions in today's business environment. We were thrilled to contribute to these discussions, sharing insights on how SONAR 5.5 significantly bolsters organizational resilience and crisis response capabilities. If you missed us at the summit or are interested in deepening your understanding of how SONAR 5.5 can enhance your company's crisis management strategies, contact us today for a personalised consultation. #RFI #RFIAsia #WhereIQmeetsEQ #MarTech #Marketing #Technology #HongKong #TheMarTechSummit #HongkongSummit #MarketingTechnology #MarketingStrategy #DigitalTransformation #DigitalMarketing

Visit us at The MarTech Summit Hong Kong today where RFI will be hosting a booth to showcase the latest iteration of SONAR, our crisis management simulation platform. Designed to enhance corporate crisis preparedness, SONAR 5.5 allows companies to test and improve their response strategies against potential risks that could impact their share price, revenues, and reputation. SONAR 5.5 offers a realistic, fast-paced environment for testing crisis plans, exposing weaknesses under pressure, and providing practical solutions. We look forward to seeing you. Discover how SONAR 5.5 can fortify your company's crisis response — join us at our booth for a live demonstration! #RFI #RFIAsia #WhereIQmeetsEQ #MarTech #Marketing #Technology #HongKong #TheMarTechSummit #HongkongSummit #MarketingTechnology #MarketingStrategy #DigitalTransformation #DigitalMarketing

In June OpenAI just dropped a bombshell - they’re cutting off China and Hong Kong from their fancy language models like GPT-4o starting next month. Even VPNs won’t help you get around this one. But here’s the million-dollar question: Could this move actually backfire and kick China’s AI game into high gear? Or will it put a serious dent in their tech progress? To read the full article on how OpenAI's newly imposed restrictions may impact the AI landscape in China and Hong Kong, subscribe to our LinkedIn newsletter, updated biweekly on Fridays.

How do you say no when everyone has an opinion about your business? Or does not saying no give you more freedom, paradoxically? We posed this question to Douglas Young, CEO of retail store G.O.D. - GOODS OF DESIRE, listen and subscribe to our podcast for what he had to say: https://lnkd.in/gAJ9-szB

As July begins, we celebrate Social Wellness Month, a time to nurture healthier social connections and enhance our overall social well-being by engaging more deeply with our communities and networks. This month underscores the importance of fostering healthy relationships and creating supportive work environments. A key aspect of social wellness is Diversity, Equity, and Inclusion (DEI). DEI initiatives ensure that all employees feel valued and respected, regardless of their backgrounds or identities. By actively promoting DEI, we not only enhance individual experiences but also create a more inclusive and supportive atmosphere, which is essential for social wellness. Embracing DEI during Social Wellness Month can significantly boost productivity, creativity, morale, and overall well-being. Let’s use this month to commit to DEI and strengthen our social connections for a healthier, more inclusive workplace. RFI provides an extensive diversity communications practice provides marketing and communication solutions. Interested in improving your organization's approach to DEI? Contact us for a consultation tailored to your business! #rfi #rfiasia #whereIQmeetsEQ #SocialWellnessMonth #workplace #workplacewellness #DEI

We’re sorry to see this year’s Pride Month come to an end, so we went around and asked RFI members how they celebrated Pride this year! #rfi #rfiasia #whereIQmeetsEQ #PrideMonth #loveislove #inclusivity

Join us on Living Marketing as we sit down with Douglas Young, CEO and co-founder of retail store G.O.D. - GOODS OF DESIRE, for an exclusive look into his transformative journey from architecture student to a prominent figure in the Hong Kong retail scene. In today’s episode, Douglas shares how his architectural training has intricately shaped his approach to design and the challenges he faces in balancing creative integrity with customer expectations. Explore the story behind G.O.D.’s iconic collaboration with Starbucks, which brought to life a retro-style Hong Kong café, and discover how embracing local culture can lead to brand success. Douglas also discusses his struggles with industry copycats and the constant push for innovation to maintain the brand’s unique identity. Visit the link to get inspired by Douglas’ journey and his commitment to cultural marketing and design excellence: https://lnkd.in/gAJ9-szB #rfi #rfiasia #whereIQmeetsEQ #LivingMarketing #Podcast #BusinessLeaders #retail #hkretail #goodsofdesire