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Get the lowdown on our partnership with NIQ in our latest Media Measurement Newsletter. You’ll meet our new Global Head of Strategy and find out how we’ll be leveraging the power of our combined assets to bring our clients even more value. Also, news and insights on: • Our presentations at egta’s MIM conference, plus access to the papers • New data from the Australian radio market • An exciting new Spanish development for GfK DAM. Read the full newsletter here > https://ow.ly/1xn250R9XVa #GrowthFromKnowledge #MediaMeasurement #media #advertising

Get the lowdown on our partnership with NIQ in our latest Media Measurement Newsletter. You’ll meet our new Global Head of Strategy and find out how we’ll be leveraging the power of our combined assets to bring our clients even more value. Also, news and insights on: • Our presentations at egta’s MIM conference, plus access to the papers • New data from the Australian radio market • An exciting new Spanish development for GfK DAM. Read the full newsletter here > https://ow.ly/AQPi50R4IvG #GrowthFromKnowledge #MediaMeasurement #media #advertising

🌍 Power comes from leveraging global presence with local insights. As global viewing platforms expand their reach, it becomes imperative for advertisers and media owners to understand the distinct characteristics of local markets to pave the way for a locally deep yet globally successful presence, writes Mesut Sakal in his latest opinion piece titled "The power of regionality". 👉 You can read the piece here: https://lnkd.in/ehG35X4V #Global | #Local | #MarketInsights | #AudiencesUnlocked

Anyone who has had a conversation with Matt Scheckner knows you need to be ready to expect the unexpected. So when he was lovely enough to invite me to speak as his guest on his 'Great Minds' show, I did take the precaution of asking what the format/questions would be in advance - he said (I paraphrase) 'nah, let's just chat.' And we did. He'd done his research into almost everything I'd done and we talked about a LOT together including: ✅Placemaking ✅Pacesetting (we talked about my book Superfast: Lead at Speed and the insights around long-term leadership in a radically fast paced world) ✅The role of marketing leadership in business ✅Building an international community of changemakers For those who don't know Matt, he's the Global CEO of the incredible series of Advertising Week conferences. The Marketing Society is a proud partner, supporting Advertising Week particularly with our communities based in London and in New York. I was part of the Advisory Council for the Europe event this morning as some of the plans for the London event were revealed by Ruth Mortimer; it's going to be an interactive, fascinating and dynamic experience this year.💫 SAVE THE DATE ⭐️ Advertising Week Europe: 14-16 May, 180 Strand, London ⭐️ (New York details coming soon) And if you'd like to listen to Matt and I in a wide reaching conversation, it’s in all your normal podcast places, and here’s a link to help. https://lnkd.in/eK5kprFi. If you’ve listened, or do listen, please let me know your thoughts! And look forward to seeing lots of people at Advertising Week Europe and New York this year. #conversations #community #marketing #LordMatt

THOUGHT LEADERSHIP | It's time. The Pace of Progress, our 14th annual Media Trends report is built to give you insight into the disruptions, competition, and ambitions that will impact 2024 and beyond. Download your copy today, to explore the opportunities, challenges, and intricacies of our ten trends to prepare yourself for the future: https://lnkd.in/e9QUvZTv #dentsu #2024MediaTrends #media #trends

“Welcome to the third edition of Responding Rapidly. If there’s one word to summarize this year, it’s complexity. With rapid and unforeseen social, political, economic, and technological developments, consumers’ lives have become increasingly complex. And so has marketing to them.” George Manas, OMD Worldwide CEO, opens OMD’s third Responding Rapidly edition, summarizing the greatest developments of 2023 and looking into the effects and potential implications for 2024 to get ahead of the curve. Download your free digital copy today: https://lnkd.in/ewE7Wmuk #RespondingRapidly #ThoughtLeadership #Growth

Influence isn’t what it used to be, and in the latest research conducted by The Growth Distillery, and Ogilvy Australia, we look at why most of the marketing world has it wrong. You can download ‘The Influence Codes’ here: https://lnkd.in/g-b5e6py

Entering a new international market makes sense for many companies on a number of levels. Yet, too many of those efforts fail. Variables like demand, audience, and competitive landscape can all make or break the effort, helping you unlock new revenue streams or go back to your original market with the proverbial tail between your legs. https://lnkd.in/evr4-wWD #ThinkGlobal #GoingGlobal #GlobalStrategy

Every New Year, brings new trends 🌟 We've collated a list of the top 5 media trends to watch out for in 2024 so you don't have to... To see the full article, visit https://bit.ly/423bveH.. #MediaTrends #Media #Trending #ActuallyMakingSense

Do you want to learn more about spatial analytics describing consumer behaviour, consumer resiliency, and interregional interactions? Last week, CSC member Dr. Changwook Kim got the opportunity to use his expertise of spatial analytics to speak at the “2023 Global Marketing Conference at Seoul.” He presented the research topic "Toward Transformative Resilience Capacity: Sport Industry and Sport Consumer Spatial Behavior-Based Consumer Resilience." Congratulate Dr. Kim on such great knowledge translation into the community! 🗾 📈 #centreforsportcapacity #researchpresentation #knowledgetranslation