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Did Rosalía just tease a collab with ZARA SA? She had the media buzzing with her surprise visit to Inditex's headquarters in March, generating over $2M in Media Impact Value™ (MIV®). Q1 is a crucial period for mass market fashion brands to make a strong impression and Zara definitely achieved this. Our new report ‘Mass Market Fashion: The Brands Embracing 2024 Opportunities and Navigating Uncertainty’ goes behind the scenes to analyze their performance and the bigger industry trends that could impact your own marketing strategies. But that's not all - we also dive deep into the state of the mass market fashion space, providing a competitive analysis of 10 top players and helping you get a 360-degree view of the industry landscape and where your brand stands. This report is a must-have for fashion marketers determined to stay ahead of the curve. Don't miss out now 🔗 https://bit.ly/3JofTw8 #FashionMarketing #MassMarket #FashionReport #DataInsights #BrandPerformance #MarketingTrends

Giustina Ciccariello

Business Marketing Executive

2mo

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