RUN CLUB

Nina Hill doesn't consider herself a runner, yet every Wednesday she helps lead hundreds of 20- and 30-somethings on a jog through downtown Calgary. "This is just a fun way to get out and get offline," said Hill, 26, a former figure skater and co-founder of the Offline Wellness Club. Hill and her friends started the group in April, and it now draws nearly 300 people on balmy summer evenings. There's a mix of ability levels, but she says many are new runners, using the club as a way to make friends while getting a workout. Among them is Kenedi Klein, 25, who typically hits the gym for exercise, but was drawn to the club as a way to unwind after work. "Cardio has actually not been my strong suit," said Klein. "I don't love it, but being around such a positive crowd has really made me change my ways, and I look forward to Wednesdays." The two women have plenty of company. While running as a hobby has been around for decades, it's having a particular moment right now. CBC #running Toronto Marathon BMO Vancouver Marathon Athletics Ontario Lauren Goss The Running Room #marathon #canada #toronto #offlinewellnessclub University of Oregon

Trey Cunningham found those first few phone calls excruciating. He has spent his life learning to keep his cool while out on the track, under intense pressure, in the glare of the crowd. But as he waited in the quiet for his family and his friends to pick up, waited to tell them he is gay, he found himself dripping with sweat. It was, he said, the “scariest thing I’ve ever done.” He went through with it, at age 20, for much the same reason he is discussing it publicly now, five years later. There is a technique that Cunningham has long used in his training. “We say our goals out loud,” he said. “If there’s something we want to achieve, we say it. Putting something in words makes it real.” The New York Times Trey Cunningham #trackandfield #running #paris2024 #eugene #olympics #runclub

It's the very last event of the Paris Olympics on Aug. 11 — the Women's Marathon race —and it's going to be run on one of the toughest courses in Olympic history. One of three women representing Team USA in the marathon is St. Francis native, Dakotah Lindwurm. She finished third in the Olympic Trials back in February with a 2:25:31 marathon. She followed Wisconsin native, Emily Sisson, who ran it in 2:22:42, and Fiona O'Keeffe, who finished first in 2:22:10. CBS News Team USA Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Dakotah Lindwurm #paris2024 #marathon #olympics #running Training HAUS

***Opinions Wanted by Runners 👟 🎽 *** Running USA is excited to announce the launch of the 2024 Global Runner Survey, sponsored by ACTIVE Network. We invite runners from around the world to participate in the world’s largest runner survey, which opens today and will accept responses until July 19. Your valuable input will help shape the future of running events, products, and services. Why Participate? This year’s survey features a revamped set of questions designed to capture a broader and more detailed picture of the global running community. By participating, you contribute to a vital resource that provides deep insights into the opinions and preferences of runners everywhere. How to Participate: We encourage all runners to take part in the survey and share their unique experiences and perspectives. The survey is open to everyone, and it takes between 10-15 minutes to complete. You can complete or share the survey here ⬇ ⬇ Treat Public Relations Nancy Brandon Jay Holder Running Industry Alliance (RIA) & The Running Conference (TRC) European Athletics #running #marathon #survey

July 4, 2023, was a memorable day for me—and it had nothing to do with the holiday. That morning I began the 18-week-long training for my first marathon. I vividly recall the excitement I felt, the matching neon yellow outfit laid out the night prior, and my physical-therapy warm-up routine (all immortalized on TikTok, of course). I also remember that despite it only being eight o’clock in the morning, the New York summer heat was unrelenting. As soon as I stepped outside, it became clear that training for the New York City Marathon in the summer was going to be a heated battle between me and the weather. Though I won’t be running a marathon this fall, scores of people are about to start their road to 26.2. If that’s you, read on. Here is everything I learned in training for my inaugural marathon endeavor. Vogue #marathon #running #nycmarathon #finishline #training Apple COROS Nuun Hydration lululemon Oakley SUPER RUNNERS SHOP

The athletes of the (near) future are poised to benefit from a track that captures data from their footsteps using sensors. Feldspar, a UK-based sports technology company, say their work is well underway to create a smart running surface which will help athletes train by feeding them AI-driven real-time data in addition to giving fans the kind of insights and analytics that have never been available before. Unlike the data available in running watches, the tracking and motion sensors on the track mean the stats will be sourced from under the athletes’ feet. In combination with cameras to help capture information on stride, speed and other metrics, Feldspar believe this kind of biomechanical analysis will help athletes reduce injuries and train more effectively. Athletics Weekly Feldspar #track #technology #running #trackandfield Alvina Chen #marathon #biomechanical #AI #analytics

HOKA is ramping up its avian-themed marketing targeted at runners with a new global ad campaign titled “We Are All Born to Fly,” per detail shared with Marketing Dive. The effort launches with a 60-second anthem spot, “Bird’s Eye,” that shows a raptor gliding over mountains, forest trails and open roads in the French Alps, providing aerial POVs on the runners below. The full campaign, slated to run through the fall, will span broadcast, over-the-top TV, out-of-home, digital channels and social media.   “We Are All Born to Fly” expands a “Fly Human Fly” platform Hoka introduced on the back of strong sales momentum. Another branding play around running comes as legacy rivals, including Nike, have seen their foothold in the running community slip. Marketing Dive #hoka #running Deckers Brands Nike On #frenchalps #runningclubs #OOH Anomaly adidas FCB Global #runningshoes #marathon

Tata Consultancy Services (TCS) has announced its title partnership of the Sydney Marathon, Australia’s largest marathon. Under the five-year partnership, TCS will leverage its expertise to enhance the marathon’s use of advanced technologies. India’s largest IT consulting company is also eyeing the next step in TCS’ community engagement and presence in Australia, which is one of its fastest growing markets. TCS already has a portfolio of global running events that it has sponsored, including four Abbott World Marathon Majors races in New York, London, Chicago and Boston, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto. In total, TCS now sponsors 14 global running events with participation from over 600,000 runners. #nycmarathon #londonmarathon #bostonmarathon The Times Of India #running #marathon Toronto Marathon New York Road Runners #australia

Super shoes remain a priority among leading running brands, and On has just revealed its latest marathon-ready model. Arriving before month’s end is the On Cloudboom Strike, a shoe the brand teased on social media leading up to Friday’s reveal. On described the new model as a “striking fast racing shoe” and proclaimed it “revolutionizes the fast-running experience.” To accomplish this, On said it reduced “non-enhancing performance components” and included a new bounceboard and a dropped-in top midsole construction. On stated this innovation maximizes the stack height of a layer of proprietary Helium Hyperfoam, “delivering optimal energy return and efficiency within the regulatory framework.” On Footwear News #bostonmarathon #nycmarathon #runningshoe #marathon #onRunning

Do you take your fitness journey by land or by sea? Anyone picking a new exercise routine won’t lack for opinions from among the tens of millions of runners and swimmers in the U.S. There are passionate communities on both sides that will tell you their sport is superior. Better to ask someone who does both. “I tolerate swimming to be able to do sports we like, to travel to cool places and race together,” says Jacob Gilden, a 36-year-old competitive triathlete and swimrunner. “But if I was less injury-prone, I would probably be doing a lot less swimming and a lot more running.” The Wall Street Journal Alister Hart Laura A. Richardson, PhD, ACSM-CEP, FACSM #running #swimming #triathlete #marathon #joints Hirofumi Tanaka