GroupM's 2024 Midyear Forecast is here! 📣 The media and advertising world is transforming, driven by forces like consolidation, decentralization, and the complex tensions they create. This new report reveals these hidden drivers, predicting a global ad revenue of $989.8 billion in 2024, led by powerhouse economies like the U.S. and China. 🔗See an interactive overview here: https://lnkd.in/gETaKz3E _ #ThisYearNextYear
Over ons
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
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Externe link voor GroupM
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- Meer dan 10.000 werknemers
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- 2003
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- Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimisation, Search Engine Marketing, Social Media, Viewability, Brand Safety, Paid Social, Advertising Technology, performance marketing, Content production, Omnichannel marketing, Responsible Investment, Branded entertainment, Paid Search en Digital Out of Home
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Medewerkers van GroupM
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Jodi Weintraub
Global CHRO/CPO/executive-level business partner and transformation leader, focusing on organizational design, career development, and talent…
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JiYoung Kim
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Jonas Hemmingsen
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Kresten Bach Søndergaard
Strategic Advisor on tech, data, change management and the marketing hype cycle (current hype: AI)
Updates
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Are you watching the Wimbledon finals this weekend? 🎾 Even if you aren’t a tennis fan/player, watch Goat’s latest vlog to learn how influencers can fit into these legacy events ⤵️
Legacy events and influencers: Where does Wimbledon fit in? We sit down with account director Oli Wilford as we discuss how influencers can contribute to the world of tennis! 🎾 #InfluencerMarketing #Wimbledon #SocialMediaMarketing
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DMs for the win 👀 Here’s what you missed this week on social from The Goat Agency, GroupM’s influencer marketing solution ⤵️
This Week On Social: 💌 Instagram's saying 'sharing is caring' 🔞 TikTok Tightens the Reins 👻 Snap Inc.+ Subscribers Getting the VIP Treatment ⛈️ E.L.F. BEAUTY is Taking the Metaverse by Storm #InfluencerMarketing #SocialMediaNews #SocialMediaUpdate #TikTokUpdate #SocialMediaMarketing #InstagramUpdate
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Wavemaker has transformed the front of Warsaw's iconic Westin hotel into an OOH activation for Maybelline New York's latest mascara! 🏨 This innovative campaign is part of Maybelline's ongoing efforts to pioneer new marketing trends, following their use of computer-generated images in previous campaigns. The mascara ad is just the start of Maybelline's holiday activities, with more surprises planned for August, including musical events. _ Credits: Wavemaker Poland, enyo.co, MullenLowe Warsaw
We gave OOH a makeover 💅 Wavemaker Poland turned an iconic hotel front into a statue of Maybelline New York's latest mascara 🔥 For the first time in history, the Westin hotel in Warsaw, Poland, has become an advertising medium and has turned into a Maybelline New York Lash Sensational Firework mascara. "As Maybelline New York, we want to set new trends in marketing. Last year, we were the first cosmetic brand in Poland to use CGI (computer-generated imagers), e.g. on the occasion of the campaign for the Super Stay 24H Skin Tint foundation, Sky High mascara or Vinyl Ink lipstick. This year, we have gone a step further – our latest mascara is real and is located on a very exposed building in Warsaw. This campaign is just the beginning of our holiday activities. In August, we are planning a lot of surprises – with musical attractions at the forefront, says Patrycja Jakubowska, Brand Business Leader Poland & Baltic HUB Maybelline New York. Wavemaker is responsible for strategy, planning and buying of media across TV, digital and OOH. The campaign is supported by advocacy activities carried out by the Enyo agency. MullenLowe Warsaw is responsible for the creative. A big kudos to the team at Wavemaker Poland who worked on this campaign: Madeleine M. Magdalena K. Joanna Borkowska, Aleksandra Szymanowska-Takagi, Monika Chodzińska (Danilewicz) #Wavemaker #marketing #GroupM #beautyadvertising #OOH GroupM
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AI takes contextual advertising to new heights by going beyond simple keyword matching. By analyzing data and identifying subtle patterns, AI empowers brands to explore non-obvious content pairings that align with their target audience's interests and values. This enables brands to discover new avenues for reaching and engaging their ideal consumers, expanding reach and driving meaningful connections. Learn more from GroupM's Adam Steinberg via Beet.TV: https://loom.ly/GALqIuM
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Adapting to change is a crucial part of growth in the consumer health sector. Bayer's Philipp Schuster joined us on the GroupM Rooftop at Cannes to discuss the transformation of operating models in the consumer health sector. Learn more about how marketing & business Vision is enabled by organizational change: https://lnkd.in/gJx2Ue4D
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GroupM heeft dit gerepost
Dive into the depths of organizational transformation with EY’s Chief Creative Officer and Bayer’s Director of Agency & Marketing Partnerships Director in our recent discussion at Cannes Lions. Learn how adaptability, flexibility, and training on new technologies are crucial for navigating the journey from the known to the unknown: https://loom.ly/aOV3yzE
How marketing & business vision is enabled by organizational change
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GroupM heeft dit gerepost
A new trend is on the rise in the advertising landscape — global fandom. 🏟️ As sports leagues and teams extend their influence globally, it's projected that sponsorship revenue will grow at about the same rate as advertising over the next five years. Whether you're watching a major sports event or wearing your favorite team's jersey, you're participating in what's known as 'collective effervescence'. This sense of unity from shared experiences is becoming an essential way for brands to connect with audiences. Learn more in this TYNY Midyear forecast: https://loom.ly/M-OuIuk
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The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://loom.ly/M-OuIuk #ThisYearNextYear
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Artificial Intelligence (AI) is not just a buzzword in the advertising industry — it's becoming the backbone. By 2024, AI is projected to inform nearly 70% of ad revenue, escalating to 94.1% by 2029. AI's impact spans sectors, enhancing everything from Out-Of-Home advertising to audio campaigns. However, the advent of personal digital assistants signals a seismic shift in the customer journey. In this new era, advertisers need to prepare for a landscape where bots, not emotions, drive decisions. Learn more in GroupM's newest TYNY Midyear forecast: https://loom.ly/M-OuIuk #ThisYearNextYear