We gave OOH a makeover 💅 Wavemaker Poland turned an iconic hotel front into a statue of Maybelline New York's latest mascara 🔥
For the first time in history, the Westin hotel in Warsaw, Poland, has become an advertising medium and has turned into a Maybelline New York Lash Sensational Firework mascara.
"As Maybelline New York, we want to set new trends in marketing. Last year, we were the first cosmetic brand in Poland to use CGI (computer-generated imagers), e.g. on the occasion of the campaign for the Super Stay 24H Skin Tint foundation, Sky High mascara or Vinyl Ink lipstick. This year, we have gone a step further – our latest mascara is real and is located on a very exposed building in Warsaw. This campaign is just the beginning of our holiday activities. In August, we are planning a lot of surprises – with musical attractions at the forefront, says Patrycja Jakubowska, Brand Business Leader Poland & Baltic HUB Maybelline New York.
Wavemaker is responsible for strategy, planning and buying of media across TV, digital and OOH. The campaign is supported by advocacy activities carried out by the Enyo agency. MullenLowe Warsaw is responsible for the creative.
A big kudos to the team at Wavemaker Poland who worked on this campaign:
Madeleine M. Magdalena K. Joanna Borkowska, Aleksandra Szymanowska-Takagi, Monika Chodzińska (Danilewicz)
#Wavemaker #marketing #GroupM #beautyadvertising #OOH
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