Acceleration

AI Agents were all the rage at Google Cloud Next and continue to be an exciting opportunity for businesses as they incorporate AI into their organizations. But, what actually is an AI Agent and how can they benefit marketers? Acceleration Global CTO, Jakob Kofoed, breaks it down for you in his latest blog post. Read the post for a brief introduction to AI Agents, including the ways that AI Agents and Google Cloud can enable custom solutions that help marketers transform their organizations and maximize growth, now and into the future. Read it here 👉 https://lnkd.in/e7iBujhp

Acceleration's General Manager of Tech Consulting Matt Burrows has made B&T's Best of the Best Developers. https://lnkd.in/gg3UNjFv Acceleration Mindshare Australia & New Zealand Wavemaker ANZ EssenceMediacom Australia Terri Owens Nerida Jenkins Tom Braybrook

Congrats to #AccelerationSpain! 🎉Last week at the Google Marketing Partner Awards in Madrid, Acceleration Spain was recognized alongside EssenceMediacom in the “Excellence in Media” category for their innovative work supporting Meliá Hotels International. In collaboration with EssenceMediacom, Acceleration helped to increase the visibility of the brand’s Black Friday promotions while also reducing costs and decreasing implementation time frames by leveraging machine learning models. Well done, team! #GMPA2024

👋 Hi from #GoogleCloudDayLisbon!   Our Portuguese team is thrilled to be at the biggest #GoogleCloud event in Portugal where we join +1200 experts to witness first-hand the latest Google Cloud innovations in #Data, #Technology, and #ArtificialIntelligence. 🧠   Nuno Basto, Data & Cloud Lead at #AccelerationPortugal, shares his perspective from the event so far: "We know that #AI has a huge power to transform businesses, especially in the area of marketing. We're here to help our clients realize that potential. We're particularly excited about Gemini and Vertex AI, and how to use these tools to empower AI Agents, creating custom solutions and enabling marketers to transform their organizations.   #Innovation #Technology #Marketing #Acceleration

👋 Hi from #GoogleCloudDayLisbon!   Our Portuguese team is thrilled to be at the biggest #GoogleCloud event in Portugal where we join +1200 experts to witness first-hand the latest Google Cloud innovations in #Data, #Technology, and #ArtificialIntelligence. 🧠   Nuno Basto, Data & Cloud Lead at #AccelerationPortugal, shares his perspective from the event so far: "We know that #AI has a huge power to transform businesses, especially in the area of marketing. We're here to help our clients realize that potential. We're particularly excited about Gemini and Vertex AI, and how to use these tools to empower AI Agents, creating custom solutions and enabling marketers to transform their organizations.   #Innovation #Technology #Marketing #Acceleration

The countdown is on! ⏰ Google is sunsetting UA for all GA360 properties on July 1st 2024, marking the last step in its transition to GA4. As you finalize your actions for this change, don’t forget to preserve your historical UA data. Our NA CTO, Nicholas Albertini, explains how in his latest blog post. Explore the post for a run-down of data preservation methods and other important to-do’s before July 1st: ✅ Preserve Historical Data: Historical UA data will be inaccessible come July 1st. Take steps to preserve this data. Options include exporting to BigQuery, using the Google Analytics Reporting API, or downloading individual reports directly from GA360. ✅ Switch to GA4: Migrate to GA4 so you can begin to collect and grow your data in the new platform. ✅ Update Integrations: Ensure all platforms and tools reliant on UA data are updated to connect seamlessly with GA4.   Read the post here 👉 https://lnkd.in/eFg5-U7x And, most importantly don’t delay. Act swiftly to position yourself for success in the future of analytics. 

A round of applause for #AccelerationSpain! 👏 Our Spanish team has achieved their Google certification in Incrementality Measurement and is the FIRST in Spain to achieve this new certification. The certification reaffirms and showcases our team’s abilities to use incrementality experiments to help marketers better understand how to optimize budget allocation and performance. Kudos to the team and thank you to our clients who have partnered with us on innovative incrementality experiments and work: Meliá Hotels International, BBVA, & Stradivarius.

New Case Study Alert! 📣 Learn how our NA team transformed a client's internal marketing reporting capabilities by harnessing the power of Google Cloud and GA4. Contending with fierce competition and limited data due to 3P sellers, the brand needed a solution that would make its data as accessible, actionable, and powerful as possible. By strategically integrating GA4, BigQuery, and Looker, we transformed their approach and enabled new levels of data-driven decision making. Read it here 👉 https://lnkd.in/ez69EibP #GMP #GCP #GoogleCloud #BigQuery #MarketingTransformation

Congratulations #Acceleration Spain 🎉 - very well deserved, and most importantly off the back of great work you are doing for clients in the market. Thanks for all the efforts and support Juan Antonio Martínez and Sebas Muriel and the entire #Acceleration team in Spain.