GroupM’s Post

GroupM's 2024 Midyear Forecast is here! 📣 The media and advertising world is transforming, driven by forces like consolidation, decentralization, and the complex tensions they create. This new report reveals these hidden drivers, predicting a global ad revenue of $989.8 billion in 2024, led by powerhouse economies like the U.S. and China. 🔗See an interactive overview here: https://lnkd.in/gETaKz3E _ #ThisYearNextYear

Are you watching the Wimbledon finals this weekend? 🎾 Even if you aren’t a tennis fan/player, watch Goat’s latest vlog to learn how influencers can fit into these legacy events ⤵️

DMs for the win 👀 Here’s what you missed this week on social from The Goat Agency, GroupM’s influencer marketing solution ⤵️

Wavemaker has transformed the front of Warsaw's iconic Westin hotel into an OOH activation for Maybelline New York's latest mascara! 🏨 This innovative campaign is part of Maybelline's ongoing efforts to pioneer new marketing trends, following their use of computer-generated images in previous campaigns. The mascara ad is just the start of Maybelline's holiday activities, with more surprises planned for August, including musical events. _ Credits: Wavemaker Poland, enyo.co, MullenLowe Warsaw

AI takes contextual advertising to new heights by going beyond simple keyword matching. By analyzing data and identifying subtle patterns, AI empowers brands to explore non-obvious content pairings that align with their target audience's interests and values. This enables brands to discover new avenues for reaching and engaging their ideal consumers, expanding reach and driving meaningful connections. Learn more from GroupM's Adam Steinberg via Beet.TV: https://loom.ly/GALqIuM

Adapting to change is a crucial part of growth in the consumer health sector. Bayer's Philipp Schuster joined us on the GroupM Rooftop at Cannes to discuss the transformation of operating models in the consumer health sector. Learn more about how marketing & business Vision is enabled by organizational change: https://lnkd.in/gJx2Ue4D

The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://loom.ly/M-OuIuk #ThisYearNextYear

Artificial Intelligence (AI) is not just a buzzword in the advertising industry — it's becoming the backbone. By 2024, AI is projected to inform nearly 70% of ad revenue, escalating to 94.1% by 2029. AI's impact spans sectors, enhancing everything from Out-Of-Home advertising to audio campaigns. However, the advent of personal digital assistants signals a seismic shift in the customer journey. In this new era, advertisers need to prepare for a landscape where bots, not emotions, drive decisions. Learn more in GroupM's newest TYNY Midyear forecast: https://loom.ly/M-OuIuk #ThisYearNextYear