Collaboration is Paramount 🎉 Here are our Provocative Pioneers on what they took away from our global exchange programme, in a series of postcards 📮 We sent three Wavemakers, all working on our Paramount client, from Sydney to LA and back as our part of our Provocative Pioneers initiative, designed to enhance collaboration, inspiration and connection between Wavemaker’s offices around the world – ultimately elevating global client knowledge. “We are thrilled Wavemaker has chosen Paramount for this iteration of their Pioneers Program," Erin O'Neill, Paramount Pictures Australia Marketing Director, told B&T, Australia's leading news publication magazine for the advertising, marketing, media and PR industries. “It has been an invaluable opportunity for Paramount Pictures Australia to connect with Wavemaker’s talented team from LA and New York. Through this partnership, we have gained fresh insights and perspectives and helped continue to strengthen our global projects. We are grateful for Wavemaker’s commitment to nurturing their talent and fostering global collaboration.” Big love to our incredible Provocative Pioneers: Wavemaker US' Tatiana Patrón and Melissa Saroyan, and Wavemaker ANZ's Peter A. Andrew 🧡 #Paramount #ParamountPictures #collaboration #exchange #media
About us
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- Website
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http://wavemakerglobal.com/
External link for Wavemaker
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, London
- Type
- Public Company
- Specialties
- Content, Communication Strategy, Media Planning & Buying, Digital Marketing, Search/SEO/PPC, Social Media Strategy, and Consumer Insight/Research
Locations
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Primary
Sea Containers
18 Upper Ground
London, London SE1 9ET, GB
Employees at Wavemaker
Updates
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Wavemaker reposted this
Week one as US CEO of Wavemaker is in the books, and it's been an incredible journey so far! I'm humbled and excited to lead such a talented and inspiring team, who are doing amazing work in order to help our clients grow. The energy and passion here is contagious. You know when you can't count the number of smiles and laughs you have while at work, it is not going to be work. The warm welcome, including a Candycopia candy buffet, made me feel right at home. Can’t wait to see what great things we accomplish together! #Wavemaker #Groupm #GrowFearless #PositiveProvocation
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Waiting for the bus has never been so entertaining! 👀 🟦 Paramount invites commuters to peek through the Blue Door to celebrate the launch of Thank God You’re Here 🙌 Wavemaker ANZ worked in collaboration with Paramount, Network10 and JCDecaux to create and build this unique execution 🧡 Commuters in busy Bondi Junction will be entertained at a bus shelter transformed to capture attention, featuring an illuminated Network 10 logo, a captivating 3D build of the iconic Thank God You’re Here blue door, and a motion-sensor peephole that plays the show’s TV commercial. Andreana Walton, Head of Marketing – Broadcast & Digital, Paramount Australia, said: “We’re thrilled to present this unique Thank God You’re Here experience that stops people in their tracks, made possible by our partners, JCDecaux and Wavemaker, along with our talented marketing and design teams." Aimee Cody, Marketplace Director, Wavemaker ANZ, said: “At Wavemaker, we’re always looking for fresh and creative ways to showcase the great Paramount content across 10 and 10 Play. Working closely with 10, we created an unmissable spectacle that brings the magic of Thank God You’re Here to life, inviting passersby to delve into a realm where comedy meets clever advertising. A special thanks to JCDecaux and their expertise to help make our concept a reality.” All the deets here from Paramount Australia & New Zealand https://lnkd.in/eBXwR-ec #OOH #DOOH #marketing #advertising #australia
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Positive Provocation means welcoming new ideas and the benefits of diverse experience 💡 Louis Brouard from Wavemaker France spent four weeks in London with our global strategy team 🙌 The Wavemaker attitude of Positive Provocation is all about looking for better ways to grow, and to do that we need to expose ourselves to new insights and inspiration. That's why we're delighted that we could host Louis over the summer for a 'Strategy Swap'. When he was here, Louis spent time working with Stuart Sullivan-Martin, Worldwide Chief Strategy Officer and Global Head of Creative Solutions, and Shaun Frazao, Global Senior Strategy Partner, on global client briefs and research studies. Talking to marketing, Louis shared that the experience of working with the global team had exposed him to processes and research methods he's keen to bring back and implement in his local market. And in his spare time he had the chance to explore London, going to the National Theatre and walking around Soho and Hackney. Sacha Bury, Louis' line manager back in Paris, comments: "This initiative is an amazing opportunity to bring fresh perspectives to our clients and strengthen the collaborative spirit within our Wavemaker strategic community." #strategy #wavemaker #hr #positiveprovocation #exchange #london
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We're #hiring a new Senior Associate, Business Analytics & Measurement in San Francisco, California. Apply today or share this post with your network.
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We're #hiring a new Senior Associate, Business Analytics & Measurement in Los Angeles, California. Apply today or share this post with your network.
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Wavemaker reposted this
Audible's global marketing campaign has soared to new heights with the launch of the largest augmented reality out-of-home ad campaign ever created. In collaboration with DOOH.com, GroupM, Wavemaker, and Fold7, we've harnessed innovative WindDOOH technology to transport viewers into fantastical audiobook worlds across twelve massive screens in iconic locations. Look up and let your imagination run wild—there's #MoreToImagine than ever before. Learn more via The Drum: https://adbl.co/4cc0ICg
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Wavemaker reposted this
📣 Want to work with some of the world’s most famous brands? WPP’s Creative Tech Apprenticeship provides training in cutting-edge coding, virtual production and AI skills – all while being paid a salary. No former experience in the technology sector or qualifications are needed, just raw creative talent and a passion for technology. Applications are now open 👉 https://bit.ly/4diLvAu
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The ‘first real social Olympics’ have got brands going big for a spot on the podium 🥇 Wavemaker's experts have the ultimate team sheet of brands taking sports marketing to the next level, from Team GB's victory on TikTok to Cartoon Network joining the race against climate change on Roblox. All this and more from Wavemaker's Platform Watch reporters 👇 https://lnkd.in/d5vjaxWx Ronen Benatar, Wavemaker US Maria Evrenos, Wavemaker Global Samuel Maxfield, Wavemaker Global Fulvio Milesi, Wavemaker Global Alba Wan & Jenny Ma, Wavemaker China Andalis Yin & Yizoo Zhang, Wavemaker China Wavemaker Asia-Pacific #Olympics #TikTok #Roblox #TeamGB
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L'Oréal International Distribution (LID) selects Wavemaker as its EMEA strategic partner for media buying and planning 🙌 The decision follows a six-month competitive process, called to consolidate the media activity for LID into one trusted, strategic partner and includes its Amazon activity. The win means a further expansion of the L’Oréal-Wavemaker partnership which includes 30+ markets across the world. Toby Jenner, Global CEO, Wavemaker, and Global President, GroupM Clients, comments: “Our ability to attract and retain L’Oréal, the world’s third largest advertiser, makes me extremely proud. Our ability to operate as a cohesive and collaborative extension of their own team makes all the difference for this relationship. We’re looking forward to working closely with the LID team to further accelerate their global growth.” Julie HOAREAU, Global Chief Digital & Marketing Officer L’Oréal International Distribution added: “We are delighted to be partnering with Wavemaker global team to support the rapid growth of the LID business. We were looking to simplify and centralise our operation with a partner who could show agility, expertise, and team spirit. We very much appreciated Wavemaker’s enthusiasm, proposals, responsiveness, and creativity. What made them stand out from the competition was their creativity and the chemistry we felt with them as people.” Read the full news in Campaign UK https://lnkd.in/gBy994aC
L’Oréal International Distribution selects EMEA media agency
campaignlive.co.uk