Our private brand, shared among the Seven & i Group, has set a new record!📈
In FY2023, the cumulative sales of SEVEN PREMIUM products exceeded 15 trillion JPY (US $96 billion).
We launched the line in May 2007, with 49 different products available through it.
Last month, on the 17th anniversary of SEVEN PREMIUM, there were approximately 3,400 items available. We have involved our customers closely as we have expanded the range, listening to their feedback, and ensuring the SEVEN PREMIUM products make their daily lives richer, more enjoyable, and more convenient.
We also focus on developing and improving existing products, with more than 300 items having annual sales of one billion JPY or more.
SEVEN PREMIUM will continue to offer safe, reliable, healthy, and environmentally friendly products. We are committed to further growth by providing items that meet the needs of our customers and continue to delight them.