Seven & i Holdings’ Post

We made a promise that we would introduce more new products to our natural range and we have definitely kept to that promise. We have added 6 new products and 2 brand new ranges in the past couple of months. Read our latest blog here https://lnkd.in/e_FePEXt for more information on those products. Watch this space for more new products in the near future . #listeningtoourcustomers #newproduct

I see lots of brands thinking Free Shipping is a unique selling point, but many consumers have come to expect it. In an environment where operational expenses are on the rise & profit margins are narrowing, brands facing price competition challenges can strategically set themselves apart by leveraging enticing options such as swift shipping and complimentary return services. These measures not only attract fresh clientele, but also pave the way for distinct brand recognition. 🤘🏼

The US market is flooded with a myriad of products. PM Spirits has become over the past 6+ years, the black belts of "brand relaunch". We've encountered lots of suppliers, disappointed with their current position in the market, who should have been more successfull or are facing declining success. And we are asked, "Can you help?" Truth is I've made my fair share of mistakes in those early convos. A significant error was an upbeat/too rosy approach, saying "Cool, the product is great and i like it a lot, I'm sure we'll be able to present a different narrative and make things happen." A supplier tends to think that switching importers will open up the flood gates and sales will magically increase. It might be so, to some degree, if the products were deeply miss-handled in the past. But mostly a mere adaptation isn't sufficient. We believe in working with suppliers who are open to evolution. In terms of packaging, it's vital to appeal visually to early adopters. For instance, we're brainstorming currently with a producer whose original packaging looks like it comes straight from the early 1990s. While the product is excellent and artisanal, its looks will undoubtedly clash with the producer's ambitions. We proposed an updated design, maintaining traditional elements, without anything overly classic nor super flamboyant. From past errors, I've learned the importance of giving both us and our partners a real chance at success. The goal is not to blindly persevere against the odds; doing so leads to complications. Essentially the philosophy is: learn from past mistakes, seek out high-quality products, partner with suppliers who share our values and collaborate on an offering that has a real chance to succeed. This alignment is key to avoid future conflicts and increase chances for mutual success. Life is too short to intentionally weigh ourselves down.

Pretty in Pink a change in color •"At KOALA SILK Haircare, we recognize that success doesn't occur in isolation. • •An essential component of a successful product launch is meticulous planning. Starting from the design phase to analyzing sales, having a roadmap is crucial for staying on course. The initial step and the most important one in creating a product launch plan is that it is vital to engage the appropriate individuals. "Always begin by establishing a solid foundation that will guide the business towards becoming a future expandable platform, ensuring long-term sustainability." • •Before we introduce our exciting new product onto the market, it's important to think about many key factors. These include the right timing, appropriate pricing, effective packaging, a catchy product name, successful promotion, understanding our target market, analyzing competition, conducting thorough testing, gathering reviews, and adopting a strategic and adaptable marketing approach. The timing should sync with both macro and micro-economic conditions, and the pricing should be acceptable to consumers without the profit margins sacrificed. 

Retailers normally assess brand harmony, audience, presence, quality, culture, economics, digital trends, and legalities for partnerships. Mid-range fashion brand recommendations for the Apparel Group in the Middle East: 1.) The Frankie Shop: Stylish, modern, and budget-friendly, matching diverse clientele. 2.) Who What Wear Collection: Revitalizes wardrobe essentials at fair prices. 3.) Raey (MatchesFashion): Timeless, cost-effective luxury appealing to fashion aficionados. 4.) Verona Collection: Modern modest wear for regional style preferences. 5.) Maison Rabih Kayrouz: Lebanese minimalism and luxury, augmenting Apparel’s lineup. These partnerships could propel the Apparel Group to the forefront of Middle Eastern retail. 🌟 Apparel Group

It is very important to give each product it's own personal identity. Having different packaging for two different beverage products under the same company is crucial for several reasons. Firstly, it enables easy product identification and differentiation on store shelves, helping consumers make quick and informed choices. Secondly, unique packaging can convey the distinct characteristics and brand identity of each product, enhancing brand recognition and loyalty. Lastly, it prevents confusion between products and ensures that each product receives its fair share of attention and market presence.

Having a clear agenda is crucial in our journey to create a BPC brand. It gives us a sense of direction and purpose, ensuring we stay on track. Do not create to impress. Create to get sales first. Do not launch in the hope that VCs will fund it. Launch with the plan of getting your INR 25 lacs in MRR first. We have worked rigorously on Trulysage for the last 6 - 8 weeks to close the first ten sets of products. Two have been launched, and six are in the making as we speak/write this. Launch fast, scale even quicker. Launch a value-driven product at the right price point. Have a clear message for your product. Fancy packaging does not win it for you, ultimately - the product inside does - that helps you get repeat purchase Watchout for Trulysage! You can check out the product here - https://lnkd.in/gDJEbAVc

The Coors Light colour changing cans are great example of how to create and consistently amplify a brand asset that drives distinctiveness and also unlocks relevant benefits and brand meaning. So why has it been so successful? - it cues a relevant benefit at a very simple system 1 level - a brand world has been created around it - it has been expanded into all relevant markets - freshness is continuously added to the consistency https://lnkd.in/eJfN4zCs

🍾 The Power of the Premium Stopper: Elevate Your Spirits 🍾 1️⃣ First Impressions: A quality stopper speaks volumes about brand integrity, setting a premium tone before the bottle is even opened. 2️⃣ Flavor Preservation: Advanced sealing technology in premium stoppers maintains the spirit's original flavor profile, ensuring consistent quality over time. 3️⃣ Sustainability: By opting for eco-friendly, sustainably sourced materials, premium stoppers position your brand as environmentally conscious without sacrificing luxury. 4️⃣ Durability: Expertly crafted for longevity, premium stoppers safeguard your spirits against external factors, extending shelf life. 5️⃣ ROI Boost: A small investment in premium stoppers can significantly elevate perceived brand value, encouraging higher price points and customer loyalty. 🥃 Elevate more than just your spirits; elevate your brand's entire narrative with a premium stopper. 🥃

📌Starving Differentiation, Read this👇🏻 ✔Differentiation happens ○When the product matches the Customer Desires. ○Without overlapping the competition. Another way to look at brand differentiation, based on their availability? ●Is FAMILIARITY the enemy of differentiation? →No, Most familiar brands like mcDonalds, MDH,and Superdry Protected their uniqueness by expanding their reach, and being available almost everywhere. ●Is SCARCITY the enemy of differentiation? →No, Brands like Rolex, Hermes Paris, Rolls Royce managed to differentiate themselves as a luxuries brand via there rare presence, and detailed handmade customer experience Yes, Differentiation is about brand image, service, process, speed, uniqueness, convenience. But it’s also about its availability. And luckily brands either with huge presence or limited presence have advantages in their own way. Do add your views on this. If you like such contents make sure to follow Monika Gope.