It’s Our Time to share great Irish stories over a few delicious pints. We love seeing the new Bulmers ‘It’s Our Time’ creative platform out in the world. Here's to the trusting team at Bulmers Ireland for the ambition to make great work, that works. Big thank you to our amazing production partners, Director chris cottam & Producer Max Brady, team at Bodacious Ltd Windmill Lane RAYGUN
Boys + Girls
Advertising Services
Dublin 8, Dublin 10,792 followers
We create entertaining work for ambitious brands.
About us
Entertain or Die: Brands thrive on attention, something that is in increasingly limited supply. Successful brands understand that the answer isn’t buying that attention. It’s in earning it by producing work that is so good people will want to see it, rather than actively avoid it. The answer is entertainment. The serious business of attention: We work with ambitious brands who believe in the commercial value of entertainment. Smart businesses that recognise the power of creativity to have a measurable effect on their results. Who see that the more entertaining the work the more it is remembered, the less money you have to spend forcing it down people’s throats. They understand The Smuggle. My information in exchange for your attention. It sounds simple, but that doesn’t mean it’s easy. This is serious business. It’s not for the faint-hearted. Only the daring will survive. Only the entertaining will succeed.
- Website
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https://www.boysandgirls.ie
External link for Boys + Girls
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Dublin 8, Dublin
- Type
- Privately Held
- Founded
- 2009
Locations
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Primary
Bloomfield Avenue
Dublin 8, Dublin 8, IE
Employees at Boys + Girls
Updates
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Trying to help the planet? We love to see it! Our ‘An Post Pre-loved’ campaign is live. We didn’t have to go far to shoot this one (that’s Leonard’s Corner Post Office!). This upbeat spot celebrates how An Post is helping to create a circular economy by encouraging people to buy and sell pre-loved items. Thank you to our wonderful production partners including Director Gar O'Rourke, Producer Max Brady as well as the team at Bodacious Ltd and Windmill Lane. It was a pleasure working with the team at An Post.
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Introducing Kango Kian, the anti-hero of our new Three Ireland 5G Home Broadband campaign. “Making his way downtown”, he’s an unstoppable fibre-laying force of nature, absolutely wrecking his way to bring you that broadband you were promised 20 years ago. Well, it doesn't matter now because great broadband no longer needs “a thousand miles" of cables. Just plug it in and BAM... broadband!!!! A huge shout out to the entire team who put in the effort to bring this project to life, including: director Nick Roney, producer Andrew Freedman and the rest of the team at Antidote Films, Steve Maher and the team at RAYGUN, and Ross Culligan, Ludovic Fealy and the team at 1920.
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Get ready to fall in love with Centra! We're thrilled to share our new 'Dinner Made Easy' campaign, to launch Centra’s Freshly Prepared Meals range, where a meal for one becomes a delightful dinner for two. The campaign challenges the conventional romance story and invites consumers to discover the ‘Dinner Made Easy’ aisle for themselves. While they may not find love in the aisles, they will fall in love with Centra’s new range of great tasting meals. Thanks to all our partners and clients at Centra: Antidote Films TINY BULLET / Tina Bull Niamh S. Fiona Sherman RAYGUN #GreatWorkWorks
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Boys + Girls reposted this
Optimism. Swagger. Imagination. Empathy. Adaptability. There was a LOTS of all of the above at the AI Connect event hosted by Google at the Foundry and organised by IAPI - Institute of Advertising Practitioners in Ireland and Enterprise Ireland. I was delighted to be part of an really energising panel discussion moderated by Cera Ward alongside the brilliant minds of Mary Doherty, Jane McDaid, Nathan Reilly, Richard Carr and Conor O'Donovan - with a brilliant scene setter from David Sneddon. Thanks to Minister Simon Coveney for his open invitation to collaborate whilst championing our sector and our country. Hopefully it sparked some positivity and opened us all up to the possibilities yet to be imagined that AI's can help bring to our marketing and advertising. Thanks again to everyone involved above in making what was a great event. Boys + Girls
This morning, Google, Enterprise Ireland, and IAPI - Institute of Advertising Practitioners in Ireland, hosted Ai Connect, an event for the Commercial Creative Services Sector exploring the transformational power of AI. The event was opened by Cera Ward, Managing Director, Google Ireland, and Abi Moran, President of IAPI - Institute of Advertising Practitioners in Ireland and CEO of Folk VML. David Sneddon, Vice President of Google EMEA, discussed the latest Google AI advancements and their far-reaching implications for the marketing and advertising industry. Industry experts Nathan Reilly, CEO of Tiny Ark; Mary Doherty, Managing Director of Red Dog Creative Agency and President of Institute of Designers in Ireland, Richard Carr, Managing Director Accenture Song; Conor O'Donovan, Head of Global Marketing Communications & Commercial Creative Sector - Enterprise Ireland; Jane McDaid, Founder and Head of Creative Innovation at THINKHOUSE and Pat Stephenson Founder of Boys + Girls shared new insights about AI and explored how AI’s potential will impact your business and clients. As part of the panel discussion, Enterprise Ireland’s Conor O'Donovan spoke about our new dedicated team for the creative services sector which will focus on increasing confidence, capability and connections to help Irish creative services companies internationalise and raise the international profile of the Irish creative sector on the world stage. Minister for Enterprise, Trade and Employment Simon Coveney delivered closing remarks and spoke about the Irish creative sector's immense potential and the opportunities AI can provide. To wrap up the event, representatives from Google shared the capabilities of AI and how it can be applied across measurement, media and creative capabilities through live demos. Learn more: https://lnkd.in/e9wCnekN
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Welcome to Burglar Bootcamp! This week we launched our new multichannel campaign for Phonewatch Ireland, ditching traditional home security scaremongering and telling the other side of the story to highlight Phonewatch’s market leading 15 second response. The campaign leads with a 30” Digital AV, directed by BAFTA winning Director chris cottam, and is supported by a suite of 15” product centric content created by our sister agency Circle Content, and stills Photography by multi-award-winning Liam Murphy. Thanks to the fantastic team at Phonewatch Ireland (a special shout out to Elaine Byrne and Marguerite Cotter!) as well as our Production partners Pull The Trigger Ireland and Windmill Lane.
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Ready for a road trip? Enjoy our new lightheart localised campaign in collaboration with our long term partners Skoda Ireland. This campaign relaunches the brand's new global positioning called ‘Let’s Explore’ by inviting people to embark on a road trip to explore Ireland's most amusingly named towns and villages. The audio playfully highlights towns like Muff, Stranagalwilly, and Lousybush - place names may not have translated beautifully from Irish to English but are nonetheless beautiful places to visit, especially in a Škoda. Join in the fun and plan your own rude road trip here: https://theruderoadtrip.ie
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As we all wind down and begin our Christmas, we wanted to share how ours all started. Months in the making, our first collaboration with our clients at An Post has blossomed into a magical OOH campaign, complete with a glowing special build that will immerse you in the spirit of Christmas. Hats off to the incredible team at Illusion CGI Studio for bringing our vision to life with their stellar skills! Merry Christmas, sending all of you, all the love - from the team at Boys + Girls. An Post Illusion CGI Studio
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We produced this radio and social film to support Amnesty International Ireland's urgent call for an immediate ceasefire in Gaza. With the tragic death toll recently surpassing 5,000 children dead, it is imperative that this ends now. To support Amnesty’s appeal, please sign their petition at https://lnkd.in/dHWwG2ct. With thanks to our amazing collaborators RAYGUN and Mark O'Halloran.
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Wishing a very Merry Christmas and Happy New Year to all our friends, clients and collaborators! 🎄 It was great creating great work in 2023 with all of you. Together we brought back Ireland’s favourite reptile and let him rock out, borrowed the voice of a Hollywood star to support those working in creative industries and helped dozens of new artists shine, just to name a few. We welcomed lots of new partners to the B+G family, as well as our own new arrival. Our sister agency, Circle Content, was born and in her short eight months has already produced an array of stand-out content for Irish and international brands. The wishes of little Lily, featured in the film attached, came true. Please watch and enjoy!