Ricardo Dias

Ricardo Dias Ricardo Dias é um Influencer

São Paulo, São Paulo, Brasil
204 mil seguidores + de 500 conexões

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    Oratória, Eventos corporativos e Consultoria de marketing

Sobre

With over 23 years of prolific experience around the world, Ricardo stands as one of the…

Artigos de Ricardo

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Experiência e formação acadêmica

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Experiência de voluntariado

  • Gráfico Inteli - Instituto de Tecnologia e Liderança

    Advisory Board Member

    Inteli - Instituto de Tecnologia e Liderança

    - o momento 3 anos 5 meses

    Formação acadêmica

    O futuro tem um Brasil inteiro pela frente. Somos uma faculdade movida pela tecnologia, mas que acredita que a arte de transformar será sempre humana.

Publicações

  • The Art of Branded Entertainment

    Peter Owen Publishers

    A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.

    Live television viewing is decreasing as audiences choose to stream television shows and films via…

    A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.

    Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.

    For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.

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Reconhecimentos e prêmios

  • Cannes Lions Jury Member

    Cannes Lions

  • Billboard's Branding Power Players

    Billboard

    These dealmakers don't just pair artists with trademarks -- they shape the culture.They recognize the power of music to motivate consumers -- and pay for relationships with stars (and rising talent) in every genre. Billboard's Branding Power Players are at the forefront of the business of marketing with music. They are in the business of linking brands and artists -- for the benefit of both.

  • The Advertising Hall of Achievement

    American Advertising Federation

    The Advertising Hall of Achievement is the industry's premier award for outstanding advertising leaders age 40 and under. The American Advertising Federation established this program in 1993 as a way to recognize young talented individuals who are making a significant impact on the advertising industry.

  • The Internationalists of the Year

    The Internationalist

    Named as one of “The Internationalists of the Year” by taking marketing risks that produce results in multiple markets and influencing worldwide thinking about best practices.

  • Media Maven

    Advertising Age

    Named Advertising Age’s “Media Maven”, particularly because of focus on digital innovation and experiential marketing.

Idiomas

  • English

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  • Portuguese

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  • Spanish

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