How frenzy around Simone Rocha’s H&M limited edition collection shows profits can be made by savvy ‘fashion flippers’

The Dublin-born designer triggered online meltdowns as early-morning shoppers flocked to the store’s website looking to bag a bargain

H&M's global marketing strategy for Simone Rocha's range, featuring actress Daisy Edgar-Jones, triggered intense desire

Bairbre Power

A four-fold increase in value over a matter of hours is enough to make the eyes of hardcore financial professionals water – but that's fashion for you!

Investors look to gold bullion, diamonds, oil, property, stock and shares to make a profit but what about limited edition Simone Rocha frocks and how they can spiral in just hours?