Dear Vicki: An influencer wants a free stay – will it benefit my hotel?

Ensure content, values and audience of the influencer align with your ­company’s image. Stock image: Getty

Vicki O'Toole

​Q Hi Vicki, I run a small hotel in a tourist resort along the Wild Atlantic Way. I’ve been approached by an influencer who suggested we give her free accommodation and a small fee in return for promoting our business on social media. Does this seem like a good deal to you?

A Influencer marketing is one of the most effective ways to build brand awareness, reach a larger audience, and increase visibility in competitive industries. Studies have proven that influencer marketing is worthwhile and can result in a significant return on investment, including for businesses in the hotel and hospitality sector.