The Tourism Business Council of South Africa

Discover the charm of South Africa, one day at a time! Day trips are back and better than ever in the tourism sector. They’re an affordable and wonderful way to uncover the hidden gems of our beautiful country. Planning a day trip? Remember, a well-planned budget is key to a stress-free adventure. Choose a destination, plan your budget, and set off! Next time you’re on a day trip, tag #TBCSA and share your journey with us. We’re excited to see the amazing places your adventures lead you to! #DayTrips #Tourism #SouthAfrica

[READ] South Africa’s reputation as an adventure capital continues to soar. In 2023, adventure tourists made up 8.8% of the country’s arrivals. These adventure enthusiasts stayed five nights longer and spent almost three times more than the average tourist. Europe led the way with 65% of overall arrivals, followed by North America. Western Cape was the adventure hotspot, accounting for 85% of all adventure tourists and 62% of overall spending. But let’s not forget the hidden gems that our beautiful country has to offer. For instance, the subtropical KZN beaches are a must-visit, especially during our winter season. With a sea temperature of 20°C, the sardine run, and whale migration, these experiences can be seamlessly linked with a visit to Kruger or other game areas. For more, read the article here: https://buff.ly/3zxvfx0 #TBCSA #AdventureTourism #SouthAfrica

Register now for the TBCSA Tourism Leadership Conference! Discover why tourism matters to South Africa’s economy. Register here: https://buff.ly/3WDVMC1 and read this article about what to expect at this year’s conference: https://buff.ly/3LiwgeH #TBCSA #TourismLeadershipConference #SouthAfrica

As we continue to celebrate 25 years of TOMSA, a significant milestone for the tourism sector, we want to highlight the initiatives made possible by you through our 503 levy contributors. South Africa stands as a premier destination thanks to our collective effort. We’ve initiated safety projects and boosted growth in communities and small businesses. Discover more at tomsa.co.za. We look forward to continued collaboration and progress! We’re interested in your thoughts on TOMSA and its impact. Feel free to share with us in the comments! Your feedback is valuable to us. Also, explore opportunities to play a part in the sector at tbcsa.travel, the leading voice in tourism for South Africa. #TOMSA25 #TBCSA #Tourism #SouthAfrica

Throwback to the TBCSA Leadership Conference 2023! Last year, we gathered under the theme “Tourism: The Engine for Growth”, and what a growth engine it has been. A big talking point at the conference was the tourism sector’s plans to grow arrivals into SA to 15.6 million over the next decade. Watch what our speakers and panelists had to say at last year’s conference about how we, as stakeholders, can work together to grow tourism arrivals. This year’s conference is taking place from 18 to 20 September 2024! Visit https://buff.ly/45GTgO2 to learn more and get involved. #TBCSA #Tourism #SouthAfrica See the discussion here:

From September 18-20, 2024, we gather at Sun City Resort to discuss “Why Tourism Matters”, the theme for this year’s 3rd TBCSA Tourism Leadership Conference. Don’t miss our Golf Day at the prestigious Gary Player Country Club - a perfect blend of business and leisure as part of the conference activities. We have put together a great mix of sponsorship opportunities for delegates to engage with your brand during the Golf Day: • Headline Sponsorship at R60,000 • Gold Sponsorship at R30,000 • Silver Sponsorship at R20,000 • Hole Sponsorship at R5,000 For more details about conference registration and other opportunities, please visit https://buff.ly/45GTgO2 #TBCSA #WhyTourismMatters #SouthAfrica #GolfDay

The TBCSA recently met with our association member, VOASA, where they shared the latest Vacation Ownership Industry Study on the timeshare vacation ownership sector—a big driver of domestic tourism. Here are some highlights: • High Occupancy: Timeshare resorts boast a 79% average occupancy rate compared to 45% in hotels. • Significant Revenue: The industry generated over R1.6 billion in annual revenue. • Job Creation: Timeshare developments have sustained over 5,329 jobs. These findings illustrate the potential for growth in this segment of the broader accommodation sector. Timeshare vacations offer the comfort of home-like accommodation with the luxury of resort amenities. To delve deeper into these insights, you can read the full article here: https://buff.ly/4cupdfb #TBCSA #Timeshare #SouthAfrica #Tourism VOASA

Our CEO, Tshifhiwa Tshivhengwa, spoke with 702 about the significant economic impact of the Durban July weekend. This event not only boosts our tourism, airline, and hotel sectors but also creates numerous part-time job opportunities. Such events are vital for our economy, drawing a considerable audience from both within and outside South Africa. Attending events like the Durban July weekend is a fantastic way to immerse yourself in the local culture, support the local economy, and create unforgettable memories. For more details, listen to the full conversation here: https://lnkd.in/deBJSbQi #TBCSA #Tourism #DurbanJuly #SouthAfrica

South Africa, a hub of music and culture, serves as more than a destination - it’s an immersive experience. Purchasing a ticket for a music festival or show, particularly those requiring travel, is an investment in our local economy and a contribution to our nation’s growth. Have you ventured beyond your city or country for a music event? We invite you to share your experiences. Let’s explore the impact of #MusicTourism together. For further insights, consider this article where an Amapiano DJ discusses the role of music in promoting South Africa as a tourism hotspot. Article: https://buff.ly/3zFdU51 Together, we can harmonize our efforts for a flourishing tourism industry. #SouthAfrica

Last week, we were privileged to collaborate with Cape Town Tourism for the launch of the Tourism SMME Masterclass. Held at Bridges 4 Music Academy in Langa, the Masterclass featured three pivotal modules: Business Basics, Branding Basics, and Marketing Basics. Sponsored by the TOMSA Collaborative Fund, this initiative underscores TBCSA’s commitment to empowering private sector tourism businesses and industry professionals. Stay tuned for updates on plans to expand this initiative nationwide. #TBCSA #CapeTownTourism #TOMSA #Tourism #SouthAfrica Cape Town Tourism